Harleys Dream

What it reported doing in 2025

Public Awareness ProgramThe commercial breeding of dogs (aka puppy mills) is a multi-billion-dollar industry in the United States. And, its an industry that most people are completely unaware of. The reality is that dogs are considered livestock in the laws of our federal government and breeding is regulated as agriculture by the US Department of Agriculture. Todays laws for commercial breeding allow a level of care for our canine companions that most people would consider inhumane. Commercial dog breeders focus on maximizing their profits at the expense of the welfare of the dogs. Unsuspecting consumers purchase their puppies through websites and pet stores, unaware of the horrible conditions in which the parent dogs live (and die). Increased consumer consciousness of the reality of this industry will lead to change in the laws and in individual decision-making about pet ownership.Key Campaign InitiativesLarge-Scale Public Awareness Signs from Harley Billboards, Banners, Signage. Impactful awareness campaigns strategically located throughout the country to capture attention, motivate awareness, and eventually drive increased education and change.Social Media Awareness: (Twitter, Instagram, Blog, Facebook, LinkedIn, Pinterest, and YouTube): Social media messaging with more than 200,000 followers driving online awareness.Peaceful Protests/Rallies: Through the staging by Harleys Heroes of peaceful, organized, and educated protests at pet stores that sell puppies, awareness of the issues will be raised. We make available a variety of affordable, compelling, professional, high-quality protest signs.Puppy Mill Awareness Cards: Distributed throughout the world by avid supporters, awareness cards (presented in a business card-size) are impactful, relay the puppy mill facts, and drive individual consumer awareness.Media Awareness: Through interviews and articles, and using Harleys story as inspiration, Harleys Dream spreads awareness about the cruel realities of the puppy mill industry.T-Shirts/Products: A variety of products, when seen in public, will bring attention to the puppy mill issue. This includes t-shirts, car signs, bumper stickers, hats and other merchandise.Dream's Benefit Gala: An annual fundraising event held in Loveland, CO, Celebrating and supporting canine welfare and puppy mill awareness in our northern Colorado communities.Art by Teddy: Our unique campaign called Art by Teddy was designed to spread puppy mill awareness through art, created by a puppy mill survivor named Teddy.Educational ProgramPublic consciousness and awareness about the puppy mill industry demands increased education. We believe that education should be tailored to each demographic. Through one-on-one, group, and targeted educational events, the public will learn the details about the reality of this industry and the link between puppy mills and pet stores/websites. This program provides individual and group education through creative and appropriate educational materials about the puppy mill industry, the pet store connection, and responsible pet ownership decision-making. Increased consumer education about the puppy mill to pet store / website connection will lead to the demand for improved legislation changes and informed individual decision-making about responsible pet ownership.Key Campaign InitiativesEducational Events: Through our Harleys Heroes project, hundreds of individuals across the country provide public education at tabling events, pet expos, and other venues. They are armed with knowledge, educational materials, flyers, brochures, displays, and videos.Presentations: Public appearances and speaking engagements by organization founders and key Harleys Heroes members, provides first-hand accounts which can be obtained only from the hands-on experience of rescuing and caring for puppy mill survivors.Childrens Educational Campaign: The creation and distribution of age-appropriate educational materials for children and schools, using th

Financial Efficiency

• Mission deployment rate: 83.2%; rating input score 83
• Program expense ratio: 82.3%; rating input score 82
• Fundraising efficiency: $16.68 raised per $1 spent on fundraising; rating input score 50; 50th percentile among comparable filings

Transparency & Controls

• Consistency checks: 100%; rating input score 100; 64th percentile among comparable filings
• Pay-setting controls: Limited
• Foreign activity oversight: Limited
• Grant itemization coverage: Limited
• Major donor itemization: Limited
• Related-party transparency: Limited

Accountability

• Independent voting board: 100%; rating input score 100; 64th percentile among comparable filings
• Governance controls: 4 of 8 controls in place; rating input score 50
  • Conflict-of-interest policy: Pass
  • Whistleblower policy: Pass
  • Document-retention policy: Pass
  • CEO compensation review process: NotApplicable
  • Other executive compensation review process: Fail
  • Form 990 shared with the board: Pass
  • Board meeting minutes documented: Fail
  • Audit committee oversight: Missing
  • Independent financial-statement audit: Fail

Sustainability

• Operating margin: -1.1%; rating input score 33; 33rd percentile among comparable filings
• Total-asset coverage ratio: 0.35; rating input score 19; 19th percentile among comparable filings
• Liabilities to assets ratio: 0.22; rating input score 16; 16th percentile among comparable filings
• Officer compensation ratio: 18.5%; rating input score 20; 20th percentile among comparable filings

Growth

• Program expense growth: 1% per year; rating input score 100; 33rd percentile among comparable filings
• Revenue growth: -0.2% per year; rating input score 0; 19th percentile among comparable filings
• Asset growth: -1.8% per year; rating input score 0; 16th percentile among comparable filings