Hampton Roads Educational Telecommunications Association Inc

Nonprofit profile at a glance

EIN
540843118
IRS 990 coverage
2010–2024
Forms available
Form 990 2024, Form 990-T 2024
Location
Norfolk, VA, USA
Phone
7578899400
Rating
79
Verdict
SUPPORTED
Rating confidence
Standard
Sector
Television

Official website

Reported finances

Revenue
$18,768,634
Expenses
$17,044,385
Assets
$36,551,114
Liabilities
$2,763,069

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

40 people listed

Executive titles in this filing

  • BERTEL SCHMIDT (PRESIDENT & CEO)
  • SHANNON SAWYER (ASSITANT TO THE PRESIDENT)
  • MAURICE JONES (VICE PRESIDENT OF NEWS)

Highest reported compensation

  • BERTEL SCHMIDT (PRESIDENT & CEO): $307,321 total reported compensation
  • THOMAS BURTON (CHIEF DEVELOPMENT OFFICER): $188,170 total reported compensation
  • DIANE ROGIC (DIRECTOR, CORPORATE SUPPORT): $180,964 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

See schedule o

What it reported doing in 2024

Broadcast and digital content- whro public media is the local public television broadcaster in eastern Virginia, providing quality television programming on four channels 24 hours a day. From children's shows like sesame street, daniel tiger's neighborhood to pbs showcase programs like nova, masterpiece, pbs newshour, american experience and frontline, whro-tv 15 provides quality programming for all ages. Local broadcasts and digital content include, curate, and documentaries such as city voices: homelessness to hopefulness. Whro broadcasts educational television that delights children while building reading, science, technology and math skills, programs for life-long learning, public affairs analysis and documentaries, performance programming celebrating cultural diversity and the country, acclaimed history, science and nature programming, and the best in independent films. Whrv 89.5 fm radio is the place to hear npr programs like morning edition and all things considered, american public media's marketplace, as well as alternative, jazz and folk music. Another view hosted by barbara hamm lee provides a forum to the open exchange of ideas and opinions. Podcasts/broadcasts include out the box album of the week, opening night with rebecca evans, birdnotes, educationally speaking, the emerging leaders smart pill, writer's block and arts conversations. Whro 90.3 fm radio provides 24-hour classical music and fine arts programming and is an important connection between the many fine performing arts organizations in the area and the community through partnerships to record and broadcast concerts, promote events, and highlight the rich cultural offerings of our region including broadcasts of performances by visiting artists.

Operating model

Revenue model
Mixed. Its operating money came from several sources; no one source provided a clear majority.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

SUPPORTED - A large share of available resources goes toward mission work and the filed numbers largely add up. Fundraising costs are high for each dollar raised and some filing-based governance responses are negative or unanswered.

Rating breakdown

  • Financial Efficiency: 68
  • Transparency & Controls: 84
  • Accountability: 94
  • Sustainability: 62
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 70.6%; rating input score 71
  • Program expense ratio: 76.6%; rating input score 77
  • Fundraising efficiency: $5.58 raised per $1 spent on fundraising; rating input score 23; 23rd percentile among comparable filings

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 62nd percentile among comparable filings
  • Pay-setting controls: 3 of 6 controls in place; rating input score 50
    • Compensation committee: Pass
    • Independent consultant: Missing
    • Other Form 990s reviewed: Missing
    • Written employment contract: Missing
    • Compensation survey or study: Pass
    • Board or committee approval: Pass
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 97%; rating input score 97; 31st percentile among comparable filings
  • Governance controls: 8 of 9 controls in place; rating input score 89
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: Fail
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: 9.2%; rating input score 65; 65th percentile among comparable filings
  • Total-asset coverage ratio: 2.14; rating input score 64; 64th percentile among comparable filings
  • Liabilities to assets ratio: 0.08; rating input score 78; 78th percentile among comparable filings
  • Officer compensation ratio: 7.8%; rating input score 30; 30th percentile among comparable filings

Growth

  • Program expense growth: 2.9% per year; rating input score 100; 25th percentile among comparable filings
  • Revenue growth: 1.2% per year; rating input score 100; 13th percentile among comparable filings
  • Asset growth: 4.5% per year; rating input score 100; 32nd percentile among comparable filings

Details

  • Where the money goes: 70.6% of revenue deployed · 76.6% of spending went to programs
  • Governance: 32 of 33 board members independent · 8 of 9 filing controls reported
  • Programs: 3 filed program accomplishments · $13.1M in reported program spending
  • Leadership: top reported pay $307K · 40 people listed · 3 of 6 pay-setting controls reported
  • Consistency: 35 of 35 current checks pass
  • Schedules: 6 filed schedules · includes major donors and executive pay
  • Filing history: 15 filing years from 2010 to 2024
  • Contacts: How to reach this organization
  • Money network: 8 filed money-flow records
  • Related organizations: Filed and resolved organization relationships.
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Financial Efficiency: Fundraising efficiency scored 23/100.
  • Review — Accountability: Governance controls: Other executive compensation review process not reported.
  • Moderate — Sustainability: Officer compensation ratio scored 30/100.