Gunnison Crested Butte Tourism Associati
Nonprofit profile at a glance
- EIN
- 470895585
- IRS 990 coverage
- 2010–2024
- Forms available
- Form 990 2024
- Location
- Gunnison, CO, USA
- Phone
- 7202205700
- Rating
- 67
- Verdict
- SUPPORTED
- Rating confidence
- Moderate
- Sector
- Chambers of Commerce & Business Leagues
Reported finances
- Revenue
- $3,188,720
- Expenses
- $2,963,692
- Assets
- $711,444
- Liabilities
- $30,680
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
8 people listed
Executive titles in this filing
- BILL RONAI (PRESIDENT)
- JOHN NORTON (EXECUTIVE DIRECTOR)
Highest reported compensation
- JOHN NORTON (EXECUTIVE DIRECTOR): $262,107 total reported compensation
- GARY PIERSON (BOARD MEMBER): $2,400 total reported compensation
- KENDAL ROTA (BOARD MEMBER): $2,400 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
The mission of the tourism and prosperity partnership (tapp) is to leverage local marketing district and grant monies to grow overnight visitation revenues. Tapp will also diversify and develop our economy in a sustainable manner through leadership on the sustainable tourism and outdoor recreation committee, support for western Colorado university and creation of entrepreneurial opportunities (e.g., icelab). As such, tapp will grow prosperity and opportunity for gunnison valley residents.
What it reported doing in 2024
Administer advertising, public relations, and tourism in gunnison county in order to promote the local economy.
Operating model
- Revenue model
- Earned-program. 96% of the money available for current operations came from fees and other program revenue.
- Distribution model
- Direct operator. The filing allocates 99% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
SUPPORTED - A large share of available resources goes toward mission work and the filed numbers largely add up. A relatively small share of voting board members are independent and some filing-based governance responses are negative or unanswered.
Rating breakdown
- Financial Efficiency: 81
- Transparency & Controls: 71
- Accountability: 31
- Sustainability: 41
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 88.8%; rating input score 89
- Program expense ratio: 96.1%; rating input score 96
- Fundraising efficiency: Limited
Transparency & Controls
- Consistency checks: 92.3%; rating input score 92; 10th percentile among comparable filings
- Pay-setting controls: 1 of 6 controls in place; rating input score 17
- Compensation committee: Missing
- Independent consultant: Missing
- Other Form 990s reviewed: Missing
- Written employment contract: Missing
- Compensation survey or study: Missing
- Board or committee approval: Pass
- Foreign activity oversight: Limited
- Grant itemization coverage: 95.2%; rating input score 95; 30th percentile among comparable filings
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Limited
Accountability
- Independent voting board: 0%; rating input score 0; 3rd percentile among comparable filings
- Governance controls: 6 of 9 controls in place; rating input score 75
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: Fail
- Other executive compensation review process: Limited
- Form 990 shared with the board: Fail
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: 7.1%; rating input score 56; 56th percentile among comparable filings
- Total-asset coverage ratio: 0.24; rating input score 7; 7th percentile among comparable filings
- Liabilities to assets ratio: 0.04; rating input score 72; 72nd percentile among comparable filings
- Officer compensation ratio: 9.1%; rating input score 33; 33rd percentile among comparable filings
Growth
- Program expense growth: 8.1% per year; rating input score 100; 56th percentile among comparable filings
- Revenue growth: 8.8% per year; rating input score 100; 64th percentile among comparable filings
- Asset growth: 8.1% per year; rating input score 100; 50th percentile among comparable filings
Details
- Where the money goes: 88.8% of revenue deployed · 96.1% of spending went to programs
- Governance: 0 of 7 board members independent · 6 of 9 filing controls reported
- Programs: 1 filed program accomplishment · $2.8M in reported program spending
- Leadership: top reported pay $262K · 8 people listed · 1 of 6 pay-setting controls reported
- Highest-paid contractors: 1 contractor listed · $133K reported
- Consistency: 23 of 24 current checks pass · 1 finding to review
- Schedules: 5 filed schedules · includes major donors, grants, and executive pay
- Filing history: 9 filing years from 2010 to 2024
- Contacts: How to reach this organization
- Money network: 6 filed money-flow records
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
- Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Accountability: Independent voting board scored 0/100.
- Review — Accountability: Governance controls: 2 of 8 not reported.
- High — Sustainability: Total-asset coverage ratio scored 7/100.
- Review — Sustainability: Operating margin scored 56/100.
- Review — Transparency & Controls: Domestic grant itemization did not reconcile in the filed values.
- Moderate — Sustainability: Officer compensation ratio scored 33/100.