Gruene Merchants Association
Nonprofit profile at a glance
- EIN
- 742619490
- IRS 990-EZ coverage
- 2010–2025
- Forms available
- Form 990-EZ 2025
- Location
- New Braunfels, TX, USA
- Phone
- 8306295077
- Rating
- 38
- Verdict
- REVIEW
- Rating confidence
- Moderate
Reported finances
- Revenue
- $183,246
- Expenses
- $183,387
- Assets
- $50,948
- Liabilities
- $1,717
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
3 people listed
Executive titles in this filing
- CECIL EAGER (PRESIDENT/SECRETARY)
- MIKE MRLIK (VICE PRESIDENT/TREASURER)
People named in this filing
- CECIL EAGER (PRESIDENT/SECRETARY)
- EMMA M THRIFT (MARKET DAYS COORDINATOR)
- MIKE MRLIK (VICE PRESIDENT/TREASURER)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Act as a "chamber of commerce"
What it reported doing in 2025
Market days and the christmas program, educate the public about historic traditions and publicize the historic district. An estimated 70,000 people participate each year.
Operating model
- Revenue model
- Earned-program. 76% of the money available for current operations came from fees and other program revenue.
- Distribution model
- Transfer-based 990-EZ. The 990-EZ reports grants or member benefits, but it does not separate enough spending to show the nonprofit’s full delivery mix.
The verdict
REVIEW - The filed numbers largely add up and revenue has grown recently. A relatively small share of available resources goes toward mission work and program spending has declined or grown slowly.
Rating breakdown
- Financial Efficiency: 1
- Transparency & Controls: 82
- Sustainability: 26
- Growth: 60
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 0.6%; rating input score 1
- Program expense ratio: Limited
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
- Major donor itemization: Limited
Sustainability
- Operating margin: -0.1%; rating input score 30; 30th percentile among comparable filings
- Total-asset coverage ratio: 0.28; rating input score 25; 25th percentile among comparable filings
- Liabilities to assets ratio: 0.03; rating input score 28; 28th percentile among comparable filings
- Officer compensation ratio: 25.5%; rating input score 14; 14th percentile among comparable filings
Growth
- Program expense growth: -0.5% per year; rating input score 0; 27th percentile among comparable filings
- Revenue growth: 1.3% per year; rating input score 100; 24th percentile among comparable filings
- Asset growth: 3.1% per year; rating input score 100; 36th percentile among comparable filings
Details
- Where the money goes: 0.6% of revenue deployed
- Governance: Filed governance answers
- Accomplishments: 2 filed program accomplishments
- Leadership: top reported pay $0 · 3 people listed
- Consistency: 7 of 7 current checks pass
- Schedules: 1 filed schedules
- Filing history: 16 filing years from 2010 to 2025
- Contacts: How to reach this organization
- Money network: 1 filed money-flow record
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Financial Efficiency: Mission deployment rate scored 1/100.
- High — Growth: Program expense growth scored 0/100.
- Moderate — Sustainability: Operating margin scored 30/100.
- High — Sustainability: Total-asset coverage ratio scored 25/100.
- High — Sustainability: Officer compensation ratio scored 14/100.
- High — Sustainability: Liabilities to assets ratio scored 28/100.