Greentrike

Nonprofit profile at a glance

EIN
943036465
IRS 990 coverage
2010–2024
Forms available
Form 990 2024, Form 990-T 2024
Location
Tacoma, WA, USA
Phone
2536276031
Rating
75
Verdict
SUPPORTED
Rating confidence
Moderate
Sector
Children's Museums

Official website

Reported finances

Revenue
$4,350,075
Expenses
$5,070,996
Assets
$5,931,459
Liabilities
$2,959,816

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

23 people listed

Executive titles in this filing

  • AJ TRELEVEN (PRESIDENT)
  • KIMBERLY FISHER (VICE PRESIDENT)
  • ISABEL MUNOZ-COLON (PAST PRESIDENT)
  • TANYA DURAND (PRESIDENT & CEO)

Highest reported compensation

  • TANYA DURAND (PRESIDENT & CEO): $183,247 total reported compensation
  • BRENDA MORRISON (CHIEF OPERATING OFFICER): $157,723 total reported compensation
  • ALYSSA L TONGUE (CHIEF LEARNING EXPERIENCES OFFICER): $129,325 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

At greentrike, our mission is to "honor children and youth. Champion play." our guiding principle is that children and youth are creative, capable, compassionate, inquisitive, authentic, and leaders.

What it reported doing in 2024

Museums, education, play 2 learn: the children's museum of tacoma (cmt) and the children's museum at jblm (cm@jblm) honor children and youth and champion play. The museums are made widely accessible through the pay as you will admission program, which allows visitors to donate based on their ability to pay. Thanks to the accessibility of greentrike's pay as you will admission program, 90% of visitors participated in the learning experiences offered at both museums. Each museum features five playscapes that encourage imaginative, child-directed play. Both museums also offer sparks, a play-based arts program that nurtures self-expression, introduces artistic techniques, and encourages creativity inspired by the museum setting. Guided by a staff artist, sparks provides hands-on, open-ended art experiences that spark curiosity and creative exploration for both children and caregivers. In 2024, cmt welcomed more than 78,000 visitors, including 1,115 during low sensory hours, which are reserved for children with special needs. Cm@jblm welcomed more than 41,100 visitors, with 518 attending during low sensory hours. Sparks served 1,841 participants through 62 workshops held at both museums. Greentrike's play to learn is a free program for children and adults to play and learn together offered at community locations throughout pierce county. Play to learn is for parents, grandparents, neighbors, family, and friends who nurture children ages six and under. Thematic curriculum invites individual play, fun group activities, songs, and a whole group circle time for children and adults to enjoy together. Play to learn is an essential resource for caregivers who lack the financial resources to enroll their children in preschool and have limited social connections. As an accessible and relevant option for traditional preschool. For many families, there's no comparable alternative to the high-quality, child-directed learning that play to learn provides. Caregivers engage in activities alongside their children while building connections with other families, creating a supportive network for sharing challenges, solutions, and resources. Preschoolers gain social skills, practice collaboration, and explore play-based learning that lays a strong foundation for lifelong learning. During the 2023-2024 program year, play to learn offered 330 classes, and provided services to 12,646 participants, 7,073 of whom were children.

Operating model

Revenue model
Mixed. Its operating money came from several sources; no one source provided a clear majority.
Distribution model
Direct operator. The filing allocates 99% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
  • Includes noncash contributions: Reported contributions include donated property or goods.

The verdict

SUPPORTED - A large share of available resources goes toward mission work and the filed numbers largely add up. Fundraising costs are high for each dollar raised and expenses are high relative to revenue.

Rating breakdown

  • Financial Efficiency: 63
  • Transparency & Controls: 83
  • Accountability: 95
  • Sustainability: 21
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 73.6%; rating input score 74
  • Program expense ratio: 63%; rating input score 63
  • Fundraising efficiency: $3.41 raised per $1 spent on fundraising; rating input score 10; 10th percentile among comparable filings

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
  • Pay-setting controls: 3 of 6 controls in place; rating input score 50
    • Compensation committee: Missing
    • Independent consultant: Pass
    • Other Form 990s reviewed: Missing
    • Written employment contract: Missing
    • Compensation survey or study: Pass
    • Board or committee approval: Pass
  • Foreign activity oversight: Limited
  • Grant itemization coverage: 100%; rating input score 100; 72nd percentile among comparable filings
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
  • Governance controls: 8 of 9 controls in place; rating input score 89
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: Pass
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Fail

Sustainability

  • Operating margin: -16.6%; rating input score 8; 8th percentile among comparable filings
  • Total-asset coverage ratio: 1.17; rating input score 42; 42nd percentile among comparable filings
  • Liabilities to assets ratio: 0.5; rating input score 21; 21st percentile among comparable filings
  • Officer compensation ratio: 13.6%; rating input score 21; 21st percentile among comparable filings

Growth

  • Program expense growth: 12.4% per year; rating input score 100; 71st percentile among comparable filings
  • Revenue growth: 7.9% per year; rating input score 100; 59th percentile among comparable filings
  • Asset growth: 8.9% per year; rating input score 100; 54th percentile among comparable filings

Details

  • Where the money goes: 73.6% of revenue deployed · 63% of spending went to programs
  • Governance: 18 of 18 board members independent · 8 of 9 filing controls reported
  • Programs: 3 filed program accomplishments · $3.2M in reported program spending
  • Leadership: top reported pay $183K · 23 people listed · 3 of 6 pay-setting controls reported
  • Highest-paid contractors: 1 contractor listed · $119K reported
  • Consistency: 37 of 37 current checks pass
  • Schedules: 8 filed schedules · includes major donors, grants, and executive pay
  • Filing history: 13 filing years from 2010 to 2024
  • Contacts: How to reach this organization
  • Money network: 5 filed money-flow records
  • Related organizations: Filed and resolved organization relationships.
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.
  • Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

Grant-readiness screening is separate from the live rating, not a measure of program quality. Review the source records before making a grant decision.

  • High — Financial Efficiency: Fundraising efficiency scored 10/100.
  • High — Sustainability: Operating margin scored 8/100.
  • Review — Accountability: Governance controls: Independent financial-statement audit not reported.
  • Moderate — Sustainability: Total-asset coverage ratio scored 42/100.
  • High — Sustainability: Liabilities to assets ratio scored 21/100.
  • High — Sustainability: Officer compensation ratio scored 21/100.
  • High — Grant Readiness: Federal audit findings: this organization reported findings in its latest federal Single Audit.