Greensboro Historical Museum Inc
Nonprofit profile at a glance
- EIN
- 560629340
- IRS 990 coverage
- 2010–2024
- Forms available
- Form 990 2024
- Location
- Greensboro, NC, USA
- Phone
- 3363732043
- Rating
- 84
- Verdict
- STRONG
- Rating confidence
- Moderate
- Sector
- History Museums
Reported finances
- Revenue
- $151,639
- Expenses
- $287,183
- Assets
- $1,803,180
- Liabilities
- $8,151
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
29 people listed
Executive titles in this filing
- LAURA BAILEY (PRESIDENT)
- CYD FORBIS (BM CO-PRESIDENT)
- THERESA BYRD (PRESIDENT ELECT)
- JENNIFER CARLSON (COMMUNITY VICE PRESIDENT)
- KATE SCHLOSSER (BM CO-PRESIDENT)
People named in this filing
- CAROL HART (MUSEUM DIRECTOR)
- GAYLE FRIPP (GUILFORD CO. HISTORIAN)
- MARK KALEY (NOMINATING CHAIR)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Together with its diverse communities, the organization collects objects and stories, connects generations, and challenges people to explore our city's past, present and future. The museum sparks wonder through bold exhibitions and creative public programs. The organization nurtures civic engagement and lifelong learning. They encourage dialouge and care for all that is entrusted to them.
What it reported doing in 2024
Listed below are the highlights of the education and programming for 2024 by month: january 20th was our ongoing monthly little lions saturday program. Children and their families learned about the history of quilts. Almost 40 attended the program.the national endowment for the humanities has announced that the greensboro history museum has received a $25,000 grant to fund the museum's voices of a city exhibition inclusion project, beyond o. Henry: gray johnson, mcadoo, falkener and ragsdale. February 24th - black history month - interpreters in the museum galleries shared stories of african americans in greensboro. This year's portrayals included: business leader eunice mosely dudley, nc a&t state university alumni ronald mcnair, an astronaut and physicist, underground railroad agent lavina "vina" curry, a free woman of color in guilford county and greensboro-born artist malvin gray johnson, who fought in world war i and was part of the harlem renaissance movement. Greensboro's nonprofit communication services for the deaf and hard of hearing provided signed interpretation for select tours. The day also included ghm's little lions, where pre-k to 3rd graders and their families enjoyed learning about astronaut ronald mcnair. 200 people attended the day. March 23rd - little lion's program featured snacks, selfies and leading women, as over 50 young people and their families - with the costumed interpreters from the lifted voices women program. Partnerships included working with the chamber of commerce experience greensboro for a museum and bus tour for 20 participants and an offsite collaboration with white oak legacy foundation that brought more than 100 people to revolution mill to hear levi's historian tracey panek. An instagram post noting first students at greensboro (female) college in 1846 was biggest facebook post of the year so far, with 408 engagements and reaching more than 40,000 people. April 27 - little lions saturday in lebauer park healthy history activity for pre-k to 3rd graders and families at the museum's lebauer park terrace. Part of ymca healthy kids day. Little lions saturday in lebauer park is a partner program with greensboro downtown parks. In may - over three days, 166 students visited the museum. For two days, the little house in the big woods trip took advantage of the buildings in the historic mary lynn richardson park, with visits and hands-on activities and games at mcnairy house, blacksmith and carpentry shops and the kitchen building. The last day was a trip in our welcome to the gate city exhibition area on our top floor where students visit a period pharmacy, school room, antique cars, theater and engage the space with hands on activities. May 14th and 18th, ghm partnered with the greensboro bound literary festival. On may 14th at 6 pm with 28 people in attendance, jimmy carter professor of history at emory university joseph crespino, author of atticus finch: the biography. Ghm hosted a range of authors and discussions in mary norris preyer hall including an afternoon session on mixtape musings: how the pop culture of the 80s and music scene of 90s shaped our lives moderated by curator glenn perkins. 183 people attended the programs at the museum. June 22nd was our annual juneteenth celebration, ghm's fourth annual juneteenth bike tour: green book along the greenway between 1933 and 1966, "the negro motorist green book" offered african american travelers a guide to safe spaces across the us, including more than a dozen in greensboro. In collaboration with bicycling in greensboro, 55 people joined us to explore historical locations and currently operating green book sites in the gate city on this guided, family friendly 3-mile ride. Then, in the afternoon, the focus was on civic season---the time between juneteenth and july 4th that unites our oldest federal holiday with our newest, mobilizing a movement to understand our past and shape our future. The museum had costumed interpreters present
Operating model
- Revenue model
- Mixed. Its operating money came from several sources; no one source provided a clear majority.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Fundraising costs are high for each dollar raised and expenses are high relative to revenue.
Rating breakdown
- Financial Efficiency: 84
- Transparency & Controls: 86
- Accountability: 100
- Sustainability: 39
- Growth: 60
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 100%; rating input score 100
- Program expense ratio: 74.7%; rating input score 75
- Fundraising efficiency: $8.39 raised per $1 spent on fundraising; rating input score 34; 34th percentile among comparable filings
Transparency & Controls
- Consistency checks: 92.9%; rating input score 93; 25th percentile among comparable filings
- Pay-setting controls: Limited
- Foreign activity oversight: Limited
- Grant itemization coverage: Limited
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
- Governance controls: 7 of 7 controls in place; rating input score 100
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: NotApplicable
- Other executive compensation review process: NotApplicable
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: -89.4%; rating input score 2; 2nd percentile among comparable filings
- Total-asset coverage ratio: 6.28; rating input score 83; 83rd percentile among comparable filings
- Liabilities to assets ratio: 0; rating input score 50; 50th percentile among comparable filings
- Officer compensation ratio: 0%; rating input score 69; 69th percentile among comparable filings
Growth
- Program expense growth: 0.9% per year; rating input score 100; 34th percentile among comparable filings
- Revenue growth: -0.9% per year; rating input score 0; 20th percentile among comparable filings
- Asset growth: 0.9% per year; rating input score 100; 28th percentile among comparable filings
Details
- Where the money goes: 100% of revenue deployed · 74.7% of spending went to programs
- Governance: 27 of 27 board members independent · 7 of 7 filing controls reported
- Programs: 2 filed program accomplishments · $215K in reported program spending
- Leadership: top reported pay $0 · 29 people listed
- Consistency: 25 of 26 current checks pass · 1 finding to review
- Schedules: 4 filed schedules · includes major donors
- Filing history: 15 filing years from 2010 to 2024
- Contacts: How to reach this organization
- Money network: Resolved incoming and outgoing counterparties from filed money flows.
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Moderate — Financial Efficiency: Fundraising efficiency scored 34/100.
- High — Sustainability: Operating margin scored 2/100.
- High — Growth: Revenue growth scored 0/100.
- Moderate — Transparency & Controls: Schedule A contributions reconciliation did not reconcile in the filed values.
- Review — Sustainability: Liabilities to assets ratio scored 50/100.