Greenest

Nonprofit profile at a glance

EIN
472087001
IRS 990 coverage
2017–2025
Forms available
Form 990 2025, Form 990-N 2016
Location
Winstonsalem, NC, USA
Phone
3366618091
Rating
85
Verdict
STRONG
Rating confidence
Moderate
Sector
Personal Social Services

Reported finances

Revenue
$1,126,443
Expenses
$977,040
Assets
$1,230,162
Liabilities
$209,146

Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

16 people listed

Executive titles in this filing

  • JULIA TOONE (EXECUTIVE DIRECTOR)

Highest reported compensation

  • JULIA TOONE (EXECUTIVE DIRECTOR): $78,405 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

To provide hope to families in crisis as they transition into sustainable housing by offering access to affordable home furnishings.

What it reported doing in 2025

In 2025, greenest added 16 new community agency partners to provide access to quality home furnishings at an affordable cost (finally home program). During 2025, we helped furnish the homes of 356 families, including 60 us veterans. In addition, through referrals from our partners, we offer new beds, mattresses and bedding for children (ages 3-18) and new portable cribs and bedding for infants and toddlers, who are sleeping on the floor or do not have a bed of their own (up off the floor program). In 2025, we provided beds for 609 children.

Operating model

Revenue model
Donor-supported. 97% of the money available for current operations came from contributions and gifts.
Distribution model
Hybrid. The nonprofit split its reported program spending across 40% for direct work, and 60% for grants.
  • Includes noncash contributions: Reported contributions include donated property or goods.

The verdict

STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Fundraising costs are high for each dollar raised and total assets are small relative to annual expenses; liquid coverage is unknown.

Rating breakdown

  • Financial Efficiency: 76
  • Transparency & Controls: 90
  • Accountability: 100
  • Sustainability: 52
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 74.3%; rating input score 74
  • Program expense ratio: 86.6%; rating input score 87
  • Fundraising efficiency: $17.96 raised per $1 spent on fundraising; rating input score 52; 52nd percentile among comparable filings

Transparency & Controls

  • Consistency checks: 94.4%; rating input score 94; 27th percentile among comparable filings
  • Pay-setting controls: Limited
  • Foreign activity oversight: Limited
  • Grant itemization coverage: 99.5%; rating input score 99; 53rd percentile among comparable filings
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 64th percentile among comparable filings
  • Governance controls: 8 of 8 controls in place; rating input score 100
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: NotApplicable
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: 13.3%; rating input score 62; 62nd percentile among comparable filings
  • Total-asset coverage ratio: 1.26; rating input score 50; 50th percentile among comparable filings
  • Liabilities to assets ratio: 0.17; rating input score 28; 28th percentile among comparable filings
  • Officer compensation ratio: 8%; rating input score 43; 43rd percentile among comparable filings

Growth

  • Program expense growth: 19% per year; rating input score 100; 78th percentile among comparable filings
  • Revenue growth: 16.1% per year; rating input score 100; 76th percentile among comparable filings
  • Asset growth: 12.3% per year; rating input score 100; 62nd percentile among comparable filings

Details

  • Where the money goes: 74.3% of revenue deployed · 86.6% of spending went to programs
  • Governance: 15 of 15 board members independent · 8 of 8 filing controls reported
  • Programs: 1 filed program accomplishment · $846K in reported program spending
  • Leadership: top reported pay $78K · 16 people listed
  • Consistency: 35 of 36 current checks pass · 1 finding to review
  • Schedules: 7 filed schedules · includes major donors and grants
  • Filing history: 9 filing years from 2017 to 2025
  • Contacts: How to reach this organization
  • Money network: 2 filed money-flow records
  • Related organizations: 1 filed related-organization link
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • Review — Financial Efficiency: Fundraising efficiency scored 52/100.
  • Review — Sustainability: Total-asset coverage ratio scored 50/100.
  • Review — Transparency & Controls: Domestic grant itemization did not reconcile in the filed values.
  • High — Sustainability: Liabilities to assets ratio scored 28/100.
  • Moderate — Sustainability: Officer compensation ratio scored 43/100.