Greater Rochester Enterprise Inc

Nonprofit profile at a glance

EIN
100000080
IRS 990 coverage
2015–2025
Forms available
Form 990 2025
Location
Rochester, NY, USA
Phone
5855306200
Rating
86
Verdict
STRONG
Rating confidence
Standard
Sector
Economic Development

Official website

Reported finances

Revenue
$2,375,160
Expenses
$2,286,830
Assets
$868,290
Liabilities
$307,703

Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

41 people listed

Executive titles in this filing

  • MATTHEW HURLBUTT (PRESIDENT & CEO)

Highest reported compensation

  • MATTHEW HURLBUTT (PRESIDENT & CEO): $477,679 total reported compensation
  • STACI HENNING (EVP, CHIEF MARKETING OFFIC): $224,886 total reported compensation
  • LEAH GEORGE VANSCOTT (EVP, BUSINESS DEV & STRATE): $213,550 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Gre promotes regional assets and expertise to attract new business investments and foster business growth and retention in the region. As a trusted advisor, gre connects business executives with the right people and the right resources to spur business attraction and expansion in the greater rochester, ny region. Gre provides real-time information, guidance, and project coordination to drive business growth. By serving as a marketing resource for the greater rochester area, gre works to encourage the expansion of existing business and industry, as well as attracting new business and industry to the area. Gre also works to expand capital investment in the region. It is gre's intent that by encouraging economic development, unemployment and under-employment in the region will be relieved and reduced.

What it reported doing in 2025

Support of economic development in the nine-county rochester, ny region through a collaborative and professional marketing effort of the public and private sectors. Gre serves as a marketing resource to encourage the expansion of existing business and industry, as well as attracting new business and industry to the rochester, ny region. Gre also works to expand capital investment in the region. It is gre's intent that by encouraging economic development, unemployment and under-employment in the region will be relieved and reduced.

Operating model

Revenue model
Affiliate-supported. 62% of the money available for current operations came from contributions from related organizations.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

STRONG - The filed numbers largely add up and a large share of available resources goes toward mission work. Fundraising costs are high for each dollar raised and expenses are high relative to revenue.

Rating breakdown

  • Financial Efficiency: 75
  • Transparency & Controls: 100
  • Accountability: 98
  • Sustainability: 25
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 76.2%; rating input score 76
  • Program expense ratio: 79.1%; rating input score 79
  • Fundraising efficiency: $16.88 raised per $1 spent on fundraising; rating input score 54; 54th percentile among comparable filings

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
  • Pay-setting controls: 6 of 6 controls in place; rating input score 100
    • Compensation committee: Pass
    • Independent consultant: Pass
    • Other Form 990s reviewed: Pass
    • Written employment contract: Pass
    • Compensation survey or study: Pass
    • Board or committee approval: Pass
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 97.3%; rating input score 97; 27th percentile among comparable filings
  • Governance controls: 9 of 9 controls in place; rating input score 100
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: Pass
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: 3.7%; rating input score 39; 39th percentile among comparable filings
  • Total-asset coverage ratio: 0.38; rating input score 12; 12th percentile among comparable filings
  • Liabilities to assets ratio: 0.35; rating input score 23; 23rd percentile among comparable filings
  • Officer compensation ratio: 52.8%; rating input score 1; 1st percentile among comparable filings

Growth

  • Program expense growth: 8.1% per year; rating input score 100; 52nd percentile among comparable filings
  • Revenue growth: 4.2% per year; rating input score 100; 31st percentile among comparable filings
  • Asset growth: 0.7% per year; rating input score 100; 13th percentile among comparable filings

Details

  • Where the money goes: 76.2% of revenue deployed · 79.1% of spending went to programs
  • Governance: 36 of 37 board members independent · 9 of 9 filing controls reported
  • Programs: 1 filed program accomplishment · $1.8M in reported program spending
  • Leadership: top reported pay $478K · 41 people listed · 6 of 6 pay-setting controls reported
  • Consistency: 28 of 28 current checks pass
  • Schedules: 6 filed schedules · includes major donors and executive pay
  • Filing history: 11 filing years from 2015 to 2025
  • Contacts: How to reach this organization
  • Money network: 5 filed money-flow records
  • Related organizations: 1 filed related-organization link
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.
  • Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • Review — Financial Efficiency: Fundraising efficiency scored 54/100.
  • Moderate — Sustainability: Operating margin scored 39/100.
  • High — Sustainability: Total-asset coverage ratio scored 12/100.
  • High — Sustainability: Officer compensation ratio scored 1/100.
  • High — Sustainability: Liabilities to assets ratio scored 23/100.