Greater Morgantown Convention & Visitors

Nonprofit profile at a glance

EIN
550658922
IRS 990 coverage
2014–2025
Forms available
Form 990 2025
Location
Morgantown, WV, USA
Phone
3042925081
Rating confidence
Limited

Official website

Reported finances

Revenue
$2,183,871
Expenses
$2,197,727
Assets
$1,815,476
Liabilities
$872,859

Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

17 people listed

Executive titles in this filing

  • SUSAN RIDDLE (PRESIDENT & CEO)

Highest reported compensation

  • SUSAN RIDDLE (PRESIDENT & CEO): $149,239 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

The organization seeks to create a positive economic impact on the greater morgantown area by marketing to visitors through special events and group tour markets. The organization informs, educates, and advises visitors to ensure their time in greater morgantown is well planned and remembered.

What it reported doing in 2025

The organization accomplished its goals by; advising and supporting community partners that market and sell services to visitors, supporting the development and implementation of the marketing plan, supporting the marketing strategies of the wv division of tourism, cultivating a world-class travel and tourism industry through expansion of tourism businesses and promotion of a positive image thereby improving the way of life for citizens of the mountaineer country tourism region.

Operating model

Revenue model
Donor-supported. 95% of the money available for current operations came from contributions and gifts.
Distribution model
Cannot be determined from the filing. The filing does not provide enough consistent spending detail to tell whether the nonprofit works directly or through others.

The verdict

- The available evidence is not sufficient to produce an overall rating for this filing. This is not a warning sign.

Rating breakdown

  • Financial Efficiency: NotEnoughData
  • Transparency & Controls: 74
  • Accountability: 100
  • Sustainability: 27
  • Growth: 60

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: Limited
  • Program expense ratio: Limited
  • Fundraising efficiency: Limited

Transparency & Controls

  • Consistency checks: 84.6%; rating input score 85; 1st percentile among comparable filings
  • Pay-setting controls: Limited
  • Foreign activity oversight: Limited
  • Grant itemization coverage: 49.2%; rating input score 49; 20th percentile among comparable filings
  • Major donor itemization: Limited
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
  • Governance controls: 8 of 8 controls in place; rating input score 100
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: NotApplicable
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: -0.6%; rating input score 24; 24th percentile among comparable filings
  • Total-asset coverage ratio: 0.83; rating input score 28; 28th percentile among comparable filings
  • Liabilities to assets ratio: 0.48; rating input score 17; 17th percentile among comparable filings
  • Officer compensation ratio: 6.8%; rating input score 46; 46th percentile among comparable filings

Growth

  • Program expense growth: -49.7% per year; rating input score 0; 0th percentile among comparable filings
  • Revenue growth: 4.6% per year; rating input score 100; 34th percentile among comparable filings
  • Asset growth: 11% per year; rating input score 100; 61st percentile among comparable filings

Details

  • Where the money goes: Financial trends and filed revenue, expense, asset, and liability detail
  • Governance: 16 of 16 board members independent · 8 of 8 filing controls reported
  • Programs: 1 filed program accomplishment
  • Leadership: top reported pay $149K · 17 people listed
  • Consistency: 14 of 16 current checks pass · 2 findings to review
  • Schedules: 5 filed schedules · includes grants
  • Filing history: 12 filing years from 2014 to 2025
  • Contacts: How to reach this organization
  • Money network: 7 filed money-flow records
  • Related organizations: 7 filed related-organization links
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.
  • Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • Moderate — Transparency & Controls: Grant itemization coverage scored 49/100.
  • High — Growth: Program expense growth scored 0/100.
  • High — Sustainability: Operating margin scored 24/100.
  • Review — Transparency & Controls: Domestic grant itemization did not reconcile in the filed values.
  • Review — Transparency & Controls: Schedule R controlled transactions itemized did not reconcile in the filed values.
  • High — Sustainability: Total-asset coverage ratio scored 28/100.
  • High — Sustainability: Liabilities to assets ratio scored 17/100.
  • Moderate — Sustainability: Officer compensation ratio scored 46/100.