Great River Childrens Museum

Nonprofit profile at a glance

EIN
300716191
IRS 990 coverage
2018–2025
Forms available
Form 990 2025, Form 990-N 2017
Location
St Cloud, MN, USA
Phone
3202004110
Rating
74
Verdict
SUPPORTED
Rating confidence
Moderate
Sector
Children's Museums

Reported finances

Revenue
$6,016,544
Expenses
$2,148,694
Assets
$20,512,036
Liabilities
$2,185,383

Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

18 people listed

Executive titles in this filing

  • CASSIE MILES (CEO)

Highest reported compensation

  • CASSIE MILES (CEO): $129,054 total reported compensation
  • KELLY GULLY (BOARD MEMBER): $23,313 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Great river children's museum (grcm) shines a bright light on the power of play to spark children's learning, strengthen families, and build community connections. Its dynamic, interactive environments and experiences are a gateway to the world and its people for children and families of all backgrounds.

What it reported doing in 2025

In june of 2025, great river children's museum (grcm) opened its doors to a museum filled with 8 interactive exhibit areas covering 31,000 square feet of exhibit space. Grcm welcomed over 52,000 visitors from across 41 states with the focus of bringing kids and families together to play, spark learning, building community connections, and strengthen family bonds. Great river children's museum is in its first year of operations and has taken an intentional approach to providing pathways to access to the museum for families and all of central Minnesota's pre-k, elementary, homeschool, private school, and childcare groups. Donations to great river children's museum provide a path to play through various channels including: discounted admission, discounted field trips, discounted membership, and the development of needed programs. Grcm began hosting programs and events for the community and piloted 9 field trips in 2025. There are a total of 61 field trips booked, over 4,000 students, for the 2025-2026 school year.great river children's museum offers a $5 ticket to individuals who are receiving wic or snap benefits and welcomed nearly 7,000 people in at the $5 ticket price in 2025. This discounted access initiative is funded by donor dollars. Infants who are 12 months and under are granted free access to the museum. As a space designed for ages birth to 10 yrs old, great river children's museum understands that the play-filled learning experiences and exhibits that are offered will benefit the youngest learners the most.individual donor support and grant support from the Minnesota department of education and the xcel foundation also afforded grcm the ability to begin offering discounted access to field trip groups. A tiered admission discount is offered based on the need of the school / group as determined (when applicable) by free and reduced-price lunch eligibility percentages. Programming was piloted in the teaching kitchen and on the museum floor, including pajama play & storytime; unity snack making; and sometimes versus all the time foods. Additionally, a rotating slate of activities highlighting art, science, engineering, math, and technology are offered in the tinker workshop, an exhibit on the second floor of the children's museum. A Minnesota arts & cultural heritage fund legacy grant afforded great river children's museum the opportunity to introduce local artists to the community through commissioned permanent murals, a sculpture, and a mosaic. These public art works showcase the cultural diversity of our region. An exhibit highlighting the history of the land and buildings, on and in which great river children's museum currently resides, was also funded in part by legacy dollars.a state awarded cash grant, totaling $7mm from the general reserve fund and awarded to great river children's museum, was fully spent down to complete the building. Funding from pledge supporters was also put toward construction and exhibits expenditures. Public fundraising will continue in perpetuity for programming and access initiatives. Grcm continues to collaborate with other greater Minnesota children's museums to advocate for families, children, and play as a powerful resource for development and bonding.in 2025 the staff grew from 4 team members to 35: 8 full time and 27 part time. That team will continue to grow as the museum evolves to provide more programs, more outreach, and other expanded offerings through community partnerships.

Operating model

Revenue model
Grant-funded. 75% of the money available for current operations came from government grants.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
  • Includes noncash contributions: Reported contributions include donated property or goods.

The verdict

SUPPORTED - The filed numbers largely add up and most voting board members are independent. A relatively small share of available resources goes toward mission work and reported officer compensation is a large share of total spending, which may reflect staffing concentration.

Rating breakdown

  • Financial Efficiency: 46
  • Transparency & Controls: 92
  • Accountability: 96
  • Sustainability: 81
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 25.7%; rating input score 26
  • Program expense ratio: 71.4%; rating input score 71
  • Fundraising efficiency: $39.1 raised per $1 spent on fundraising; rating input score 75; 75th percentile among comparable filings

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
  • Pay-setting controls: Limited
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 94.1%; rating input score 94; 25th percentile among comparable filings
  • Governance controls: 8 of 8 controls in place; rating input score 100
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: NotApplicable
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: 64.3%; rating input score 94; 94th percentile among comparable filings
  • Total-asset coverage ratio: 9.55; rating input score 88; 88th percentile among comparable filings
  • Liabilities to assets ratio: 0.11; rating input score 47; 47th percentile among comparable filings
  • Officer compensation ratio: 7.1%; rating input score 44; 44th percentile among comparable filings

Growth

  • Program expense growth: 53% per year; rating input score 100; 97th percentile among comparable filings
  • Revenue growth: 22.9% per year; rating input score 100; 90th percentile among comparable filings
  • Asset growth: 33.2% per year; rating input score 100; 94th percentile among comparable filings

Details

  • Where the money goes: 25.7% of revenue deployed · 71.4% of spending went to programs
  • Governance: 16 of 17 board members independent · 8 of 8 filing controls reported
  • Programs: 1 filed program accomplishment · $1.5M in reported program spending
  • Leadership: top reported pay $129K · 18 people listed
  • Highest-paid contractors: 3 contractors listed · $8.2M reported
  • Consistency: 36 of 36 current checks pass
  • Schedules: 5 filed schedules · includes major donors
  • Filing history: 8 filing years from 2018 to 2025
  • Contacts: How to reach this organization
  • Money network: 2 filed money-flow records
  • Related organizations: Filed and resolved organization relationships.
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Financial Efficiency: Mission deployment rate scored 26/100.
  • Moderate — Sustainability: Officer compensation ratio scored 44/100.
  • Moderate — Sustainability: Liabilities to assets ratio scored 47/100.