Gray Area Foundation for the Arts

Nonprofit profile at a glance

EIN
263383316
IRS 990 coverage
2012–2024
Forms available
Form 990 2024
Location
San Francisco, CA, USA
Phone
4158431423
Rating
88
Verdict
STRONG
Rating confidence
Moderate
Sector
Arts, Cultural Organizations - Multipurpose

Reported finances

Revenue
$6,365,999
Expenses
$6,810,035
Assets
$1,827,587
Liabilities
$1,422,655

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

14 people listed

Executive titles in this filing

  • BARRY THREW (EXECUTIVE DIRECTOR)

Highest reported compensation

  • CAMERON LONYEAR (AIR OPERATIONS MANAGER): $203,333 total reported compensation
  • STEPHANIE BAPTIST (AIR PROJECT PRODUCER): $161,925 total reported compensation
  • RACHELLE REICHERT (AIR OPERATIONS MANAGER): $149,139 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Gray area foundation for the arts applies art and technology to create positive social impact through education, incubation and public programs. It tests and scales projects with high impact potential and teaches digital tools to support artists and technologists. Gray area operates the grand theater to support cultural events year-round.

What it reported doing in 2024

Public events: we hosted one hundred and twenty-eight (150) total events in 2024. Thirty (30) of these were free for the public. Thirty-six (36) of these events were in partnership with local community nonprofit organizations which we supported through sharing resources and staff. We directly paid 450 artists. We elevate a plurality of voices through thoughtful curation of artists and presenters, including lgbtqia2+ and bipoc artists, highlighting issues and interests important to their communities. Gray area draws a statewide audience of over 45,000 visitors a year through its projects in san francisco, los angeles, and san diego. Our audience demographics include diverse gender, ethnicity, income, and age representation: 72% of our audience identifies as bipoc, and 70% as lgbtqia2+.in 2024, we presented they sustain us, the world premiere of first nations artist skawennati's latest machinima music video installation, fashion-art collection, and runway performance; and bodily autonomy, a solo exhibition by lauren lee mccarthy examining bio-surveillance. We produced our 10th annual gray area festival, inviting artists, researchers, technologists, and thinkers from around the world to explore the impact of technology on society through a creative lens. We develop and maintain deep relationships in the bay area by providing physical and digital space, financial and technical support, content sharing, and increased visibility to dozens of local organizations each year. We operate the grand theater in san francisco, a 1938 historic movie theater that we renovated back into a cultural resource. We have produced online events in partnership with 50+ local arts, cultural and civic organizations and donate technical support including video production, live streaming, web design, and outreach. Online events include speaker series, festivals, video blogs, artist showcases, virtual exhibitions, and live performances with immersive technologies. Our organizational partners touch a wide range of communities, and include city lights bookstore, mechanics institute, sf cinematheque, California college for the arts, leonardo, and creativity explored. Our facility has also become the home to two other organizations with deeply aligned missions: recombinant media labs has been producing experiential media events in the bay area for over 40 years and moved into gray area after its space was lost due to increasing rents. Crowbar corner is san francisco's only 24-hour electronic music production studio, which is a shared space serving primarily nightlife communities.we did not produce a dedicated fundraising event in 2024.

Operating model

Revenue model
Other-operating. 83% of the money available for current operations came from other operating revenue.
Distribution model
Direct operator. The filing allocates 98% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Fundraising costs are high for each dollar raised and expenses are high relative to revenue.

Rating breakdown

  • Financial Efficiency: 93
  • Transparency & Controls: 83
  • Accountability: 100
  • Sustainability: 14
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 100%; rating input score 100
  • Program expense ratio: 94.8%; rating input score 95
  • Fundraising efficiency: $17.12 raised per $1 spent on fundraising; rating input score 55; 55th percentile among comparable filings

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
  • Pay-setting controls: 3 of 6 controls in place; rating input score 50
    • Compensation committee: Missing
    • Independent consultant: Missing
    • Other Form 990s reviewed: Missing
    • Written employment contract: Pass
    • Compensation survey or study: Pass
    • Board or committee approval: Pass
  • Foreign activity oversight: Limited
  • Grant itemization coverage: 100%; rating input score 100; 72nd percentile among comparable filings
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
  • Governance controls: 8 of 8 controls in place; rating input score 100
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: NotApplicable
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: -7%; rating input score 17; 17th percentile among comparable filings
  • Total-asset coverage ratio: 0.27; rating input score 8; 8th percentile among comparable filings
  • Liabilities to assets ratio: 0.78; rating input score 11; 11th percentile among comparable filings
  • Officer compensation ratio: 14.1%; rating input score 20; 20th percentile among comparable filings

Growth

  • Program expense growth: 23.4% per year; rating input score 100; 88th percentile among comparable filings
  • Revenue growth: 21.1% per year; rating input score 100; 89th percentile among comparable filings
  • Asset growth: 18.3% per year; rating input score 100; 81st percentile among comparable filings

Details

  • Where the money goes: 100% of revenue deployed · 94.8% of spending went to programs
  • Governance: 8 of 8 board members independent · 8 of 8 filing controls reported
  • Programs: 4 filed program accomplishments · $6.5M in reported program spending
  • Leadership: top reported pay $203K · 14 people listed · 3 of 6 pay-setting controls reported
  • Highest-paid contractors: 2 contractors listed · $431K reported
  • Consistency: 34 of 34 current checks pass
  • Schedules: 6 filed schedules · includes major donors, grants, and executive pay
  • Filing history: 12 filing years from 2012 to 2024
  • Contacts: How to reach this organization
  • Money network: 7 filed money-flow records
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.
  • Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • Review — Financial Efficiency: Fundraising efficiency scored 55/100.
  • High — Sustainability: Operating margin scored 17/100.
  • High — Sustainability: Total-asset coverage ratio scored 8/100.
  • High — Sustainability: Liabilities to assets ratio scored 11/100.
  • High — Sustainability: Officer compensation ratio scored 20/100.