Goodwill SF Bay

Legal name: Goodwill of the San Francisco Bay

Nonprofit profile at a glance

EIN
941156540
IRS 990 coverage
2009–2025
Official website data refreshed
Sep 2026
Forms available
Form 990 2025, Form 990-N 2017
Location
Phoenix, AZ, USA
Phone
4155752101
Rating
88
Verdict
STRONG
Rating confidence
Moderate
Sector
Goodwill Industries

Official website

Reported finances

Revenue
$57,054,568
Expenses
$75,699,109
Assets
$45,822,672
Liabilities
$46,796,038

Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

23 people listed

Executive titles in this filing

  • TIMOTHY O'NEAL (PRESIDENT AND CHIEF EXECUTIVE OFFICER)
  • ANTON RAY (EXECUTIVE DIRECTOR)

Highest reported compensation

  • TIMOTHY O'NEAL (PRESIDENT AND CHIEF EXECUTIVE OFFICER): $814,840 total reported compensation
  • SUSAN BARNES (INTERIM CFO (THROUGH 1/6/2025) EVP, STRATEGIC FINANCING): $566,135 total reported compensation
  • WILLIAM ROGERS (STRATEGIC BUSINESS CONSULTANT): $561,873 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

To provide job training and employment services to people with barriers to employment, and to operate retail stores that fund these programs.

What it reported doing in 2025

Goodwill is a nonprofit social enterprise. Our mission is centered on the idea of empowering individuals, strengthening families and building stronger communities. Our vision imagines that we can end poverty through the power of work. Our operating model harnesses the power of donated goods, creating jobs and keeping goods out of landfills by selling those donated goods for profit and then using the money to support our mission. Goodwill utilized over 990,000 donation transactions last year to provide on-the-job training opportunities in our warehouse, transportation, donations and retail functions. Our workforce development services address many barriers through to employment through job readiness, training, on-the-job training and placement and retention services. During this period, we served over 2000 clients through our career services and placed 736 clients into jobs.

Operating model

Revenue model
Other-operating. 93% of the money available for current operations came from other operating revenue.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
  • Includes noncash contributions: Reported contributions include donated property or goods.

The verdict

STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Expenses are high relative to revenue and total assets are small relative to annual expenses; liquid coverage is unknown.

Rating breakdown

  • Financial Efficiency: 85
  • Transparency & Controls: 100
  • Accountability: 92
  • Sustainability: 15
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 100%; rating input score 100
  • Program expense ratio: 86.7%; rating input score 87
  • Fundraising efficiency: Limited

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 66th percentile among comparable filings
  • Pay-setting controls: 6 of 6 controls in place; rating input score 100
    • Compensation committee: Pass
    • Independent consultant: Pass
    • Other Form 990s reviewed: Pass
    • Written employment contract: Pass
    • Compensation survey or study: Pass
    • Board or committee approval: Pass
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 85.7%; rating input score 86; 16th percentile among comparable filings
  • Governance controls: 9 of 9 controls in place; rating input score 100
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: Pass
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: -32.7%; rating input score 1; 1st percentile among comparable filings
  • Total-asset coverage ratio: 0.61; rating input score 18; 18th percentile among comparable filings
  • Liabilities to assets ratio: 1.02; rating input score 2; 2nd percentile among comparable filings
  • Officer compensation ratio: 0.8%; rating input score 79; 79th percentile among comparable filings

Growth

  • Program expense growth: 5.8% per year; rating input score 100; 47th percentile among comparable filings
  • Revenue growth: 2.8% per year; rating input score 100; 20th percentile among comparable filings
  • Asset growth: 6.7% per year; rating input score 100; 47th percentile among comparable filings

Details

  • What they do: 2 programs and campaigns described on the official site · 4 operating locations identified
  • Where the money goes: 100% of revenue deployed · 86.7% of spending went to programs
  • Governance: 6 of 7 board members independent · 9 of 9 filing controls reported
  • Programs: 2 filed program accomplishments · $65.6M in reported program spending
  • Leadership: top reported pay $815K · 23 people listed · 6 of 6 pay-setting controls reported
  • Highest-paid contractors: 1 contractor listed · $132K reported
  • Consistency: 34 of 34 current checks pass
  • Schedules: 8 filed schedules · includes major donors and executive pay
  • Filing history: 17 filing years from 2009 to 2025
  • Contacts: How to reach this organization
  • Money network: Resolved incoming and outgoing counterparties from filed money flows.
  • Related organizations: 3 filed related-organization links
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.
  • Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Sustainability: Operating margin scored 1/100.
  • High — Sustainability: Total-asset coverage ratio scored 18/100.
  • High — Sustainability: Liabilities to assets ratio scored 2/100.