Goodwill of the Great Plains

Nonprofit profile at a glance

EIN
420727509
IRS 990 coverage
2010–2024
Official website data refreshed
Sep 2026
Forms available
Form 990 2024
Location
Sioux City, IA, US
Phone
712-258-4511
Rating
84
Verdict
STRONG
Rating confidence
Moderate
Sector
Goodwill Industries

Official website

Reported finances

Revenue
$51,812,850
Expenses
$50,188,134
Assets
$60,337,740
Liabilities
$26,390,567

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

17 people listed

Executive titles in this filing

  • BRIGET SOLOMON (CHIEF EXECUTIVE OFFICER)

Highest reported compensation

  • BRIGET SOLOMON (CHIEF EXECUTIVE OFFICER): $215,735 total reported compensation
  • CHARLOTTE NELSON (CHIEF GROWTH OFFICER): $178,445 total reported compensation
  • VILAY KEOKENCHANH (CHIEF OPERATING OFFICER): $168,963 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Goodwill of the Great Plains builds independence through employment, training, and community support.

What it reported doing in 2024

Workforce development program servicesindividuals achieve greater levels of self-sufficiency and economic success through goodwill's workforce development services - such as employment training and education, work experience, pre-employment training, employment retention services, high school work training programs, and job center services. Workforce development programs and services were provided to 5,366 individuals in 2024. Goodwill serves individuals through intensive case managed workforce development programs, which utilize goodwill retail stores, administrative offices, and e-commerce operations for paid on-the-job training, along with community based on-the-job training with local employers. Job center services are in four locations and offer free employment resources such as resume development, job search, mock interviews, application assistance, computer training, and job fairs.intensive services were provided to 2,263 individuals in 2024. These services encompass educational and career services with a program manager or direct service worker assigned to each participant with services delivered over an extended period of time. Maintenance and enhancement of skills or independent functioning level, or maintenance of employment is the expected result of programs and services in this category.case managed placement focused services were provided to 323 individuals in 2024. These services have an expected outcome of job placement through job development and direct job placement programs, as well as temporary placement services and pre-placement phases of supported employment services. A program manager or direct service worker is assigned to each individual participating in placement focused programs and services.integrated day servicesgoodwill integrated day services provides day habilitation and adult day programming for individuals with intellectual disabilities, mental illness, brain injuries, and those with alzheimer's disease or dementia. Day habilitation program focuses on daily living skills, goal setting, socialization, and community integration. Adult day program provides a safe, participant-choice, and fun atmosphere to assist adults in maintaining their current skill levels which enables them to remain in their home environment. Integrated day services provided programming and care to 99 adults in 2024 at our center located in sioux city, Iowa.

Operating model

Revenue model
Earned-program. 60% of the money available for current operations came from fees and other program revenue.
Distribution model
Cannot be determined from the filing. The program-spending lines do not add up, so the filing cannot show reliably whether the nonprofit works directly or through others.
  • Includes noncash contributions: Reported contributions include donated property or goods.

The verdict

STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Expenses are high relative to revenue and some filing-based governance responses are negative or unanswered.

Rating breakdown

  • Financial Efficiency: 89
  • Transparency & Controls: 77
  • Accountability: 91
  • Sustainability: 49
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 88.6%; rating input score 89
  • Program expense ratio: 90.6%; rating input score 91
  • Fundraising efficiency: $114.05 raised per $1 spent on fundraising; rating input score 85; 85th percentile among comparable filings

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 68th percentile among comparable filings
  • Pay-setting controls: 2 of 6 controls in place; rating input score 33
    • Compensation committee: Missing
    • Independent consultant: Missing
    • Other Form 990s reviewed: Missing
    • Written employment contract: Missing
    • Compensation survey or study: Pass
    • Board or committee approval: Pass
  • Foreign activity oversight: Limited
  • Grant itemization coverage: 100%; rating input score 100; 77th percentile among comparable filings
  • Major donor itemization: Limited
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 92.3%; rating input score 92; 41st percentile among comparable filings
  • Governance controls: 8 of 9 controls in place; rating input score 89
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: Fail
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: 3.1%; rating input score 48; 48th percentile among comparable filings
  • Total-asset coverage ratio: 1.2; rating input score 46; 46th percentile among comparable filings
  • Liabilities to assets ratio: 0.44; rating input score 41; 41st percentile among comparable filings
  • Officer compensation ratio: 1.4%; rating input score 66; 66th percentile among comparable filings

Growth

  • Program expense growth: 12% per year; rating input score 100; 81st percentile among comparable filings
  • Revenue growth: 8.5% per year; rating input score 100; 70th percentile among comparable filings
  • Asset growth: 6.9% per year; rating input score 100; 51st percentile among comparable filings

Details

  • What they do: 9 programs and campaigns described on the official site · 4 operating locations identified
  • Where the money goes: 88.6% of revenue deployed · 90.6% of spending went to programs
  • Governance: 12 of 13 board members independent · 8 of 9 filing controls reported
  • Programs: 4 filed program accomplishments · $45.4M in reported program spending
  • Leadership: top reported pay $216K · 17 people listed · 2 of 6 pay-setting controls reported
  • Consistency: 38 of 38 current checks pass
  • Schedules: 9 filed schedules · includes grants and executive pay
  • Filing history: 13 filing years from 2010 to 2024
  • Contacts: How to reach this organization
  • Money network: 4 filed money-flow records
  • Related organizations: 4 filed related-organization links
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.
  • Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • Moderate — Sustainability: Operating margin scored 48/100.
  • Review — Accountability: Governance controls: Other executive compensation review process not reported.
  • Moderate — Sustainability: Total-asset coverage ratio scored 46/100.
  • Moderate — Sustainability: Liabilities to assets ratio scored 41/100.