Goodwill Industries of West Michigan

Legal name: Goodwill Industries of West Michigan Inc

Nonprofit profile at a glance

EIN
381357148
IRS 990 coverage
2010–2024
Official website data refreshed
Sep 2026
Forms available
Form 990 2024, Form 990-T 2024
Location
Muskegon, MI, US
Phone
(231) 722-7871
Rating
89
Verdict
STRONG
Rating confidence
Standard

Official website

Reported finances

Revenue
$30,331,883
Expenses
$30,111,685
Assets
$44,906,112
Liabilities
$11,306,082

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

20 people listed

Executive titles in this filing

  • JEANETTE HOYER (PRESIDENT & CEO)

Highest reported compensation

  • JEANETTE HOYER (PRESIDENT & CEO): $234,463 total reported compensation
  • RICK SNELLENBERGER (CHIEF FINANCIAL OFFICER): $169,669 total reported compensation
  • NICHOLAS CARLSON (SUSTAINABILITY DIRECTOR): $152,689 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

To change lives through the power of work by helping people prepare for, find, and keep good jobs.

What it reported doing in 2024

Workforce development services. Goodwill industries of west Michigan provides job training and career services, as well as job placement opportunities and post-employment support to individuals with disabilities and other challenges to employment. In 2024, goodwill served 3,327 people 413 of whom were placed into competitive jobs in the community. Goodwill offers a broad range of mission-based training programs and services to fulfill a diverse set of community needs. Some people find their way to goodwill because of limited skills or work history, some have physical or developmental disabilities, while others are referred by collaborating partner organizations. Goodwill collaborates and partners with a variety of other organizations and businesses in the community to enhance and broaden opportunities and services for its program participants. In 2024, goodwill launched three new vocational certification programs with free, on-site child care for its program participants. The new certification programs are: hvac-r, forklift operator, and customer care professional. In 2024, we also expanded and strengthened our community partnerships to offer housing assistance, child care assistance, english as a second language classes, and ged and high school diploma instruction, on site at our career center.other programs and services offered in 2024 include: empowering ex-offenders in transition (exit) program, offender success (os), supportive transitional employment programming (step), janitorial occupational training (jot), supportive services for veteran families (ssvf) program, renting with confidence class, and more. The goodwill career center also offers employment services and related support to people looking for work, or seeking help in advancing their careers. Free services include: job search assistance, resume development, interview coaching, career exploration, basic computer training, and more. Additionally, workforce development services provides a variety of supports such as financial literacy coaching and free tax preparation services for low- to moderate-income individuals and families. In 2024, goodwill's volunteer income tax program processed 2,339 tax returns resulting in more than $2.8 million to the west Michigan community.

Operating model

Revenue model
Earned-program. 75% of the money available for current operations came from fees and other program revenue.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
  • Includes noncash contributions: Reported contributions include donated property or goods.

The verdict

STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Expenses are high relative to revenue and total assets are small relative to annual expenses; liquid coverage is unknown.

Rating breakdown

  • Financial Efficiency: 88
  • Transparency & Controls: 89
  • Accountability: 100
  • Sustainability: 46
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 88.1%; rating input score 88
  • Program expense ratio: 87.3%; rating input score 87
  • Fundraising efficiency: $254.84 raised per $1 spent on fundraising; rating input score 91; 91st percentile among comparable filings

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 62nd percentile among comparable filings
  • Pay-setting controls: 4 of 6 controls in place; rating input score 67
    • Compensation committee: Pass
    • Independent consultant: Missing
    • Other Form 990s reviewed: Pass
    • Written employment contract: Missing
    • Compensation survey or study: Pass
    • Board or committee approval: Pass
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Limited
  • Related-party transparency: Yes; rating input score 100

Accountability

  • Independent voting board: 100%; rating input score 100; 66th percentile among comparable filings
  • Governance controls: 9 of 9 controls in place; rating input score 100
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: Pass
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: 0.7%; rating input score 36; 36th percentile among comparable filings
  • Total-asset coverage ratio: 1.49; rating input score 51; 51st percentile among comparable filings
  • Liabilities to assets ratio: 0.25; rating input score 52; 52nd percentile among comparable filings
  • Officer compensation ratio: 3.2%; rating input score 66; 66th percentile among comparable filings

Growth

  • Program expense growth: 4% per year; rating input score 100; 34th percentile among comparable filings
  • Revenue growth: 3.2% per year; rating input score 100; 27th percentile among comparable filings
  • Asset growth: 6.2% per year; rating input score 100; 44th percentile among comparable filings

Details

  • What they do: 10 programs and campaigns described on the official site · 2 operating locations identified
  • Where the money goes: 88.1% of revenue deployed · 87.3% of spending went to programs
  • Governance: 14 of 14 board members independent · 9 of 9 filing controls reported
  • Programs: 3 filed program accomplishments · $26.3M in reported program spending
  • Leadership: top reported pay $234K · 20 people listed · 4 of 6 pay-setting controls reported
  • Consistency: 32 of 32 current checks pass
  • Schedules: 6 filed schedules · includes executive pay and related organizations
  • Filing history: 15 filing years from 2010 to 2024
  • Contacts: How to reach this organization
  • Money network: 6 filed money-flow records
  • Related organizations: 3 filed related-organization links
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.
  • Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • Moderate — Sustainability: Operating margin scored 36/100.
  • Review — Sustainability: Total-asset coverage ratio scored 51/100.
  • Review — Sustainability: Liabilities to assets ratio scored 52/100.