Goodwill Industries of Tulsa Inc
Nonprofit profile at a glance
- EIN
- 730614297
- IRS 990 coverage
- 2010–2024
- Official website data refreshed
- Sep 2026
- Forms available
- Form 990 2024
- Location
- Tulsa, OK, US
- Phone
- 918-584-7291
- Rating
- 87
- Verdict
- STRONG
- Rating confidence
- Moderate
- Sector
- Human Services
Reported finances
- Revenue
- $35,599,903
- Expenses
- $30,712,763
- Assets
- $74,879,833
- Liabilities
- $5,545,115
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
28 people listed
Executive titles in this filing
- DAVID OLIVER (PRESIDENT)
Highest reported compensation
- DAVID OLIVER (PRESIDENT): $344,938 total reported compensation
- RON MEIJERINK (COO): $230,355 total reported compensation
- CELIA ARMSTRONG (CAO): $225,575 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Your purchases help provide training and job placement services to people who have challenges in finding work.
What it reported doing in 2024
Goodwill industries of tulsa has provided programs and services to those in need since 1927, and the number served continues to grow. In 2024, thousands of individuals used goodwill's employment programs, job training and placement services, and support services to better their lives.goodwill's three-year strategic plan, crafted in 2024 to cover 2025-2027, is designed to position the organization for long-term growth. In 2024, goodwill expanded community partnerships, fine-tuned operations, refined programs, and adopted new board practices. These meaningful changes enable goodwill to serve the community in new and better ways. Goodwill also refined its mission statement to reflect better its work: goodwill empowers people to reach their full potential through work opportunities, training, and support services. Primary programs operated by goodwill include the following: work opportunitiesgoodwill's employment programs include: - donated good operations - collecting, processing, and selling items donated by the public.- community-based work - supported workers with severe disabilities, assisted by a job coach, perform shredding and light custodial services at two local hospitals and staff five goodwill donation sites.- center-based contracts - goodwill employees with severe disabilities complete packaging, collating, and assembly work for local companies.in 2024, goodwill employed over 1,100 individuals with disabilities or other barriers to employment, providing more than $15 million in wages throughout the year.training & placementgoodwill's career academy offers training leading to industry-recognized credentials in fields such as computer skills, unarmed security, forklift operation, and manufacturing logistics. In 2024, over 600 participants earned more than 1,400 credentials, supported by career navigators who help remove barriers, assist with job placement, and provide post-employment follow-up.goodwill's two career centers offer free, one-on-one career and job search assistance, helping individuals identify strengths, enhance skills, and connect with employers. Services include resume and interview support, career planning, and hosting hiring events and job fairs. In 2024, the centers recorded over 1,600 visits.in 2024, goodwill began operating the work ready Oklahoma site in tulsa county under a contract with okdhs, one of the organization's most extensive training and placement contracts to date. The program served 65 individuals in its first year, with participation expected to triple in 2025, significantly expanding goodwill's mission impact.goodwill operates several training programs designed to serve individuals with disabilities, including the following: goodwill's transition work adjustment program helps high school students with disabilities build independence, develop workplace skills, explore careers, and gain paid experience. Successful outcomes include further education, supported employment, or community job placement. Goodwill's supported employment program places individuals with disabilities in competitive community jobs, providing job development, training, and ongoing support until they can work independently.support servicesgoodwill offers two programs to promote financial resilience:- volunteer income tax assistance (vita) serves low- and moderate-income taxpayers by providing free federal and state tax return preparation. In 2024, goodwill industries of tulsa's vita volunteers and staff helped file over 3,100 tax returns, resulting in more than $3 million returning to the local economy.- as the city of tulsa's nonprofit partner, goodwill operates the tulsa financial empowerment center, offering free one-on-one financial counseling. In 2024, the program provided 1,783 sessions to 677 clients.launched in 2023, grow with goodwill supports employees' personal and career development through resource referrals, success coaching, and individualized development plans, leading to advancement within goodwill
Operating model
- Revenue model
- Donor-supported. 86% of the money available for current operations came from contributions and gifts.
- Distribution model
- Direct operator. The filing allocates 99% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
- Includes noncash contributions: Reported contributions include donated property or goods.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Some filed totals do not add up and reported officer compensation is a large share of total spending, which may reflect staffing concentration.
Rating breakdown
- Financial Efficiency: 85
- Transparency & Controls: 81
- Accountability: 100
- Sustainability: 70
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 80.9%; rating input score 81
- Program expense ratio: 90.4%; rating input score 90
- Fundraising efficiency: $207.92 raised per $1 spent on fundraising; rating input score 90; 90th percentile among comparable filings
Transparency & Controls
- Consistency checks: 93.8%; rating input score 94; 17th percentile among comparable filings
- Pay-setting controls: 4 of 6 controls in place; rating input score 67
- Compensation committee: Pass
- Independent consultant: Missing
- Other Form 990s reviewed: Pass
- Written employment contract: Missing
- Compensation survey or study: Pass
- Board or committee approval: Pass
- Foreign activity oversight: Limited
- Grant itemization coverage: 80.7%; rating input score 81; 17th percentile among comparable filings
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 66th percentile among comparable filings
- Governance controls: 9 of 9 controls in place; rating input score 100
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: Pass
- Other executive compensation review process: Pass
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: 13.7%; rating input score 74; 74th percentile among comparable filings
- Total-asset coverage ratio: 2.44; rating input score 68; 68th percentile among comparable filings
- Liabilities to assets ratio: 0.07; rating input score 78; 78th percentile among comparable filings
- Officer compensation ratio: 5.3%; rating input score 48; 48th percentile among comparable filings
Growth
- Program expense growth: 3.7% per year; rating input score 100; 32nd percentile among comparable filings
- Revenue growth: 4.4% per year; rating input score 100; 38th percentile among comparable filings
- Asset growth: 7.4% per year; rating input score 100; 51st percentile among comparable filings
Details
- What they do: 7 programs and campaigns described on the official site · 1 operating location identified
- Where the money goes: 80.9% of revenue deployed · 90.4% of spending went to programs
- Governance: 20 of 20 board members independent · 9 of 9 filing controls reported
- Programs: 1 filed program accomplishment · $27.8M in reported program spending
- Leadership: top reported pay $345K · 28 people listed · 4 of 6 pay-setting controls reported
- Consistency: 37 of 38 current checks pass · 1 finding to review
- Schedules: 7 filed schedules · includes major donors, grants, and executive pay
- Filing history: 14 filing years from 2010 to 2024
- Contacts: How to reach this organization
- Money network: 10 filed money-flow records
- Related organizations: 2 filed related-organization links
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
- Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Review — Transparency & Controls: Domestic grant itemization did not reconcile in the filed values.
- Moderate — Sustainability: Officer compensation ratio scored 48/100.