Goodwill Industries of San Diego County
Nonprofit profile at a glance
- EIN
- 951652910
- IRS 990 coverage
- 2010–2025
- Official website data refreshed
- Sep 2026
- Forms available
- Form 990 2025
- Location
- San Diego, CA, US
- Phone
- 6192252200
- Rating
- 89
- Verdict
- STRONG
- Rating confidence
- Moderate
- Sector
- Human Services
Reported finances
- Revenue
- $94,330,630
- Expenses
- $85,012,810
- Assets
- $178,511,563
- Liabilities
- $33,476,848
Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
22 people listed
Executive titles in this filing
- TONI M GIFFIN (PRESIDENT & CEO)
Highest reported compensation
- TONI M GIFFIN (PRESIDENT & CEO): $439,822 total reported compensation
- BETTY BROWN (VP OF RETAIL): $218,608 total reported compensation
- MARCO GUIZAR (VP OF OPERATIONS): $210,149 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Our mission is to provide employment and training opportunities to people with disabilities and other barriers to employment. Together, we are Making Good Happen in our community. Below you will find many opportunities to collaborate with Goodwill and help us achieve our mission of providing employment and training opportunities for people with disabilities and other barriers to employment. BUSINESS SERVICES Since 1930 Goodwill Industries of San Diego County has been providing employment and training opportunities for people with disabilities and other barriers to employment. With more than 90 years of experience working in the San Diego community we can effectively collaborate with your business to recruit talented staff. We can help you fill key positions in your company. Come talk with us about how Goodwill can.
What it reported doing in 2025
Our mission services division provided a variety of employment and training services to the san diego county community. We operate customized employment services which provide vocational assessment, skills training and placement services to individuals with disabilities and other barriers to employment including military veterans, young adults, department of rehabilitation clients and social security recipients. We operate supported employment services which provide vocational assessment, skills training and placement services to individuals with developmental disabilities. We operate community employment centers which provide free vocational assessment, skills training and placement services to anyone in the san diego county community who walks in wanting support. We provide learning and development.
Operating model
- Revenue model
- Donor-supported. 91% of the money available for current operations came from contributions and gifts.
- Distribution model
- Cannot be determined from the filing. The program-spending lines do not add up, so the filing cannot show reliably whether the nonprofit works directly or through others.
- Includes noncash contributions: Reported contributions include donated property or goods.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Total assets are small relative to annual expenses; liquid coverage is unknown.
Rating breakdown
- Financial Efficiency: 87
- Transparency & Controls: 88
- Accountability: 100
- Sustainability: 63
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 100%; rating input score 100
- Program expense ratio: 92.6%; rating input score 93
- Fundraising efficiency: Limited
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 66th percentile among comparable filings
- Pay-setting controls: 4 of 6 controls in place; rating input score 67
- Compensation committee: Pass
- Independent consultant: Missing
- Other Form 990s reviewed: Pass
- Written employment contract: Missing
- Compensation survey or study: Pass
- Board or committee approval: Pass
- Foreign activity oversight: Limited
- Grant itemization coverage: Limited
- Major donor itemization: Limited
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 65th percentile among comparable filings
- Governance controls: 9 of 9 controls in place; rating input score 100
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: Pass
- Other executive compensation review process: Pass
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: 9.9%; rating input score 70; 70th percentile among comparable filings
- Total-asset coverage ratio: 2.1; rating input score 50; 50th percentile among comparable filings
- Liabilities to assets ratio: 0.19; rating input score 68; 68th percentile among comparable filings
- Officer compensation ratio: 1.8%; rating input score 66; 66th percentile among comparable filings
Growth
- Program expense growth: 4.7% per year; rating input score 100; 37th percentile among comparable filings
- Revenue growth: 6.8% per year; rating input score 100; 55th percentile among comparable filings
- Asset growth: 10% per year; rating input score 100; 68th percentile among comparable filings
Details
- What they do: 3 programs and campaigns described on the official site · 1 operating location identified
- Where the money goes: 100% of revenue deployed · 92.6% of spending went to programs
- Governance: 15 of 15 board members independent · 9 of 9 filing controls reported
- Programs: 3 filed program accomplishments · $78.7M in reported program spending
- Leadership: top reported pay $440K · 22 people listed · 4 of 6 pay-setting controls reported
- Highest-paid contractors: 4 contractors listed · $2M reported
- Consistency: 36 of 36 current checks pass
- Schedules: 7 filed schedules · includes executive pay
- Filing history: 15 filing years from 2010 to 2025
- Contacts: How to reach this organization
- Money network: 7 filed money-flow records
- Related organizations: 2 filed related-organization links
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
- Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Review — Sustainability: Total-asset coverage ratio scored 50/100.