Goodwill Northern Michigan
Legal name: Goodwill Industries of Northern Michigan Inc
Nonprofit profile at a glance
- EIN
- 381976268
- IRS 990 coverage
- 2009–2025
- Official website data refreshed
- Sep 2026
- Forms available
- Form 990 2025
- Location
- Traverse City, MI, US
- Phone
- 231-922-4805
- Rating
- 87
- Verdict
- STRONG
- Rating confidence
- Standard
- Sector
- Human Services
Reported finances
- Revenue
- $26,296,503
- Expenses
- $24,321,893
- Assets
- $36,157,423
- Liabilities
- $10,630,636
Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
16 people listed
Executive titles in this filing
- DAN BURON (CEO/EXECUTIVE DIRECTOR)
Highest reported compensation
- DAN BURON (CEO/EXECUTIVE DIRECTOR): $219,845 total reported compensation
- GAIL TAYLOR (COO): $155,588 total reported compensation
- KYLA MCMILLION (CFO): $132,215 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
To empower people in need to reach their full potential.
What it reported doing in 2025
Food services - the organization's food services programs work to increase food security for people who struggle to access the nutritious food they need. Our food rescue program rescues, harvests, repacks, and distributes 2.6 million pounds of food a year. We pick up 10,000 pounds of food a day from grocery stores, bakeries, and farms, and deliver it on the same day to 70+ food pantries and community meal programs, at no cost to them. 80% of the food we deliver is fresh and frozen bread, dairy, meat, fruits, and vegetables full of nutrients needed by the 16,000 children, seniors, families, and people in our region who use food pantries and meal programs to access the food they need. Our good meals food service program at the goodwill inn prepares over 150,000 meals a year for people experiencing homelessness, people in recovery, and seniors in nmcaa's meals on wheels program.
Operating model
- Revenue model
- Earned-program. 61% of the money available for current operations came from fees and other program revenue.
- Distribution model
- Direct operator. The filing allocates 98% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
- Includes noncash contributions: Reported contributions include donated property or goods.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Fundraising costs are high for each dollar raised and expenses are high relative to revenue.
Rating breakdown
- Financial Efficiency: 81
- Transparency & Controls: 89
- Accountability: 100
- Sustainability: 50
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 81.8%; rating input score 82
- Program expense ratio: 88.2%; rating input score 88
- Fundraising efficiency: $18.74 raised per $1 spent on fundraising; rating input score 52; 52nd percentile among comparable filings
Transparency & Controls
- Consistency checks: 92.9%; rating input score 93; 13th percentile among comparable filings
- Pay-setting controls: 4 of 6 controls in place; rating input score 67
- Compensation committee: Missing
- Independent consultant: Pass
- Other Form 990s reviewed: Missing
- Written employment contract: Pass
- Compensation survey or study: Pass
- Board or committee approval: Pass
- Foreign activity oversight: Limited
- Grant itemization coverage: 100%; rating input score 100; 76th percentile among comparable filings
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Yes; rating input score 100
Accountability
- Independent voting board: 100%; rating input score 100; 64th percentile among comparable filings
- Governance controls: 9 of 9 controls in place; rating input score 100
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: Pass
- Other executive compensation review process: Pass
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: 7.5%; rating input score 51; 51st percentile among comparable filings
- Total-asset coverage ratio: 1.49; rating input score 41; 41st percentile among comparable filings
- Liabilities to assets ratio: 0.29; rating input score 41; 41st percentile among comparable filings
- Officer compensation ratio: 2.6%; rating input score 76; 76th percentile among comparable filings
Growth
- Program expense growth: 3.7% per year; rating input score 100; 30th percentile among comparable filings
- Revenue growth: 4.8% per year; rating input score 100; 39th percentile among comparable filings
- Asset growth: 9.4% per year; rating input score 100; 64th percentile among comparable filings
Details
- What they do: 6 programs and campaigns described on the official site · 1 operating location identified
- Where the money goes: 81.8% of revenue deployed · 88.2% of spending went to programs
- Governance: 10 of 10 board members independent · 9 of 9 filing controls reported
- Programs: 4 filed program accomplishments · $21.4M in reported program spending
- Leadership: top reported pay $220K · 16 people listed · 4 of 6 pay-setting controls reported
- Consistency: 33 of 34 current checks pass · 1 finding to review
- Schedules: 9 filed schedules · includes major donors, grants, executive pay, and related organizations
- Filing history: 17 filing years from 2009 to 2025
- Contacts: How to reach this organization
- Money network: 4 filed money-flow records
- Related organizations: 6 filed related-organization links
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
- Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
Grant-readiness screening is separate from the live rating, not a measure of program quality. Review the source records before making a grant decision.
- Review — Financial Efficiency: Fundraising efficiency scored 52/100.
- Review — Sustainability: Operating margin scored 51/100.
- Moderate — Sustainability: Total-asset coverage ratio scored 41/100.
- Moderate — Transparency & Controls: Schedule A contributions reconciliation did not reconcile in the filed values.
- Moderate — Sustainability: Liabilities to assets ratio scored 41/100.
- High — Grant Readiness: Federal audit findings: this organization reported findings in its latest federal Single Audit.