Goodwill NCW
Legal name: Goodwill Industries of North Central Wisconsin Inc
Nonprofit profile at a glance
- EIN
- 391144913
- IRS 990 coverage
- 2010–2025
- Official website data refreshed
- Sep 2026
- Forms available
- Form 990 2025
- Location
- Menasha, WI, USA
- Phone
- 9207316601
- Rating
- 89
- Verdict
- STRONG
- Rating confidence
- Moderate
- Sector
- Human Service Organizations
Reported finances
- Revenue
- $108,674,556
- Expenses
- $99,888,670
- Assets
- $133,701,590
- Liabilities
- $17,694,361
Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
25 people listed
Executive titles in this filing
- CHRISTIAN HESS (PRESIDENT & CEO)
Highest reported compensation
- CHRISTIAN HESS (PRESIDENT & CEO): $414,221 total reported compensation
- SABRINA KLOEHN (CFO): $281,240 total reported compensation
- ANNA WILCOX (CHIEF ADMINISTRATION OFFICER): $274,493 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Goodwill North Central Wisconsin99s mission is Elevating People by Eliminating Barriers to Employment. Goodwill starts with your support Our mission begins with our community’s support through donations. These donations, in turn, are sorted and merchandised for sale in our stores, which provide meaningful training and employment opportunities for people across the north central Wisconsin counties we serve. The resources generate through the sale of donated goods are reinvested into our people, community, mission and future. On average, ninety cents of each dollar spent in our stores helps to accomplish this.
What it reported doing in 2025
Skill building programsgoodwill ncw tailor plans of care and targeted training to increase job readiness and grow skills that lead to sustained employment and improved financial stability.in 2025, 5,400 individuals, 69% of whom have a barrier, were served by programs that help individuals with barriers develop skills and obtain competitive employment opportunities throughout over 170 companies and organizations in our communities. Goodwill ncw assists in career exploration, resume creation, employment skills training, soft and digital skills development, and job retention.
Operating model
- Revenue model
- Mixed. Its operating money came from several sources; no one source provided a clear majority.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
- Includes noncash contributions: Reported contributions include donated property or goods.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. The filing reports few safeguards for money sent abroad and total assets are small relative to annual expenses; liquid coverage is unknown.
Rating breakdown
- Financial Efficiency: 92
- Transparency & Controls: 84
- Accountability: 96
- Sustainability: 58
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 90.9%; rating input score 91
- Program expense ratio: 95.8%; rating input score 96
- Fundraising efficiency: $278.66 raised per $1 spent on fundraising; rating input score 88; 88th percentile among comparable filings
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 66th percentile among comparable filings
- Pay-setting controls: 6 of 6 controls in place; rating input score 100
- Compensation committee: Pass
- Independent consultant: Pass
- Other Form 990s reviewed: Pass
- Written employment contract: Pass
- Compensation survey or study: Pass
- Board or committee approval: Pass
- Foreign activity oversight: Scored; rating input score 0
- Grant itemization coverage: 100%; rating input score 100; 81st percentile among comparable filings
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Yes; rating input score 100
Accountability
- Independent voting board: 94.4%; rating input score 94; 28th percentile among comparable filings
- Governance controls: 9 of 9 controls in place; rating input score 100
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: Pass
- Other executive compensation review process: Pass
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: 8.1%; rating input score 65; 65th percentile among comparable filings
- Total-asset coverage ratio: 1.34; rating input score 36; 36th percentile among comparable filings
- Liabilities to assets ratio: 0.13; rating input score 74; 74th percentile among comparable filings
- Officer compensation ratio: 1.7%; rating input score 67; 67th percentile among comparable filings
Growth
- Program expense growth: 1% per year; rating input score 100; 14th percentile among comparable filings
- Revenue growth: 1.7% per year; rating input score 100; 10th percentile among comparable filings
- Asset growth: 4.6% per year; rating input score 100; 33rd percentile among comparable filings
Details
- What they do: 1 programs and campaigns described on the official site
- Where the money goes: 90.9% of revenue deployed · 95.8% of spending went to programs
- Governance: 17 of 18 board members independent · 9 of 9 filing controls reported
- Programs: 3 filed program accomplishments · $95.7M in reported program spending
- Leadership: top reported pay $414K · 25 people listed · 6 of 6 pay-setting controls reported
- Highest-paid contractors: 5 contractors listed · $3.5M reported
- Consistency: 40 of 40 current checks pass
- Schedules: 11 filed schedules · includes major donors, foreign activity, grants, executive pay, and related organizations
- Filing history: 16 filing years from 2010 to 2025
- Contacts: How to reach this organization
- Money network: 7 filed money-flow records
- Related organizations: 3 filed related-organization links
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
- Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Transparency & Controls: Foreign activity oversight scored 0/100.
- Moderate — Sustainability: Total-asset coverage ratio scored 36/100.