Goodwill of Greater Grand Rapids

Legal name: Goodwill Industries of Greater Grand Rapids Inc

Nonprofit profile at a glance

EIN
386113049
IRS 990 coverage
2009–2025
Official website data refreshed
Sep 2026
Forms available
Form 990 2025
Location
Grandville, MI, US
Phone
616.532.4200
Rating
85
Verdict
STRONG
Rating confidence
Moderate
Sector
Human Services

Official website

Reported finances

Revenue
$46,644,554
Expenses
$45,302,834
Assets
$35,873,648
Liabilities
$12,378,923

Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

22 people listed

Executive titles in this filing

  • JILL WALLACE (PRESIDENT AND CEO)

Highest reported compensation

  • JILL WALLACE (PRESIDENT AND CEO): $274,815 total reported compensation
  • DAVE BRINZA (CHIEF OPERATING OFFICER): $249,655 total reported compensation
  • TONY CALCAGNO (CHIEF TALENT DEV OFFICER): $156,368 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Goodwill is changing lives and communities through the power of work.

What it reported doing in 2025

Donated goods/retail operations: goodwill industries of greater grand rapids' donated goodwill/retail operations is a social enterprise consisting of 17 retail stores, an outlet center, and an aftermarket recycling center. These operations provide transitional paid work experiences for individuals while giving them opportunity to access programs and services including (but not limited to) work and life skills training, job skills training, connection to resources to address work barriers, and supportive services to reach their career goals. Employees at stores in the retail operations are also offered access to "blue print", an employee development program designed to grow the earning power of individuals though skill development and training that qualifies workers for promotion within goodwill or a better job in the community. In 2025, 436 employees had access to "blue print". Donated goods/retail also generates funds that support goodwill industries of greater grand rapids' many workforce development programs serving the community participants as described in part iii section 1.

Operating model

Revenue model
Earned-program. 76% of the money available for current operations came from fees and other program revenue.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
  • Includes noncash contributions: Reported contributions include donated property or goods.

The verdict

STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Expenses are high relative to revenue and total assets are small relative to annual expenses; liquid coverage is unknown.

Rating breakdown

  • Financial Efficiency: 78
  • Transparency & Controls: 89
  • Accountability: 100
  • Sustainability: 36
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 87.1%; rating input score 87
  • Program expense ratio: 89.2%; rating input score 89
  • Fundraising efficiency: Limited

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 64th percentile among comparable filings
  • Pay-setting controls: 5 of 6 controls in place; rating input score 83
    • Compensation committee: Missing
    • Independent consultant: Pass
    • Other Form 990s reviewed: Pass
    • Written employment contract: Pass
    • Compensation survey or study: Pass
    • Board or committee approval: Pass
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 64th percentile among comparable filings
  • Governance controls: 9 of 9 controls in place; rating input score 100
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: Pass
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: 2.9%; rating input score 36; 36th percentile among comparable filings
  • Total-asset coverage ratio: 0.79; rating input score 22; 22nd percentile among comparable filings
  • Liabilities to assets ratio: 0.35; rating input score 37; 37th percentile among comparable filings
  • Officer compensation ratio: 3%; rating input score 73; 73rd percentile among comparable filings

Growth

  • Program expense growth: 2.6% per year; rating input score 100; 22nd percentile among comparable filings
  • Revenue growth: 3% per year; rating input score 100; 23rd percentile among comparable filings
  • Asset growth: 7.5% per year; rating input score 100; 54th percentile among comparable filings

Details

  • What they do: 2 programs and campaigns described on the official site · 2 operating locations identified
  • Where the money goes: 87.1% of revenue deployed · 89.2% of spending went to programs
  • Governance: 12 of 12 board members independent · 9 of 9 filing controls reported
  • Programs: 3 filed program accomplishments · $40.4M in reported program spending
  • Leadership: top reported pay $275K · 22 people listed · 5 of 6 pay-setting controls reported
  • Consistency: 33 of 33 current checks pass
  • Schedules: 7 filed schedules · includes major donors and executive pay
  • Filing history: 16 filing years from 2009 to 2025
  • Contacts: How to reach this organization
  • Money network: 8 filed money-flow records
  • Related organizations: Filed and resolved organization relationships.
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

Grant-readiness screening is separate from the live rating, not a measure of program quality. Review the source records before making a grant decision.

  • Moderate — Sustainability: Operating margin scored 36/100.
  • High — Sustainability: Total-asset coverage ratio scored 22/100.
  • Moderate — Sustainability: Liabilities to assets ratio scored 37/100.
  • High — Grant Readiness: Federal audit findings: this organization reported findings in its latest federal Single Audit.