Goodwill of Greater Detroit
Legal name: Goodwill Industries of Greater Detroit
Nonprofit profile at a glance
- EIN
- 381362823
- IRS 990 coverage
- 2010–2024
- Official website data refreshed
- Sep 2026
- Forms available
- Form 990 2024
- Location
- Detroit, MI, USA
- Phone
- (313) 964-3900
- Rating
- 83
- Verdict
- STRONG
- Rating confidence
- Moderate
- Sector
- Human Services
Reported finances
- Revenue
- $30,224,102
- Expenses
- $34,227,408
- Assets
- $53,678,189
- Liabilities
- $40,020,744
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
23 people listed
Executive titles in this filing
- DAN VARNER (PRESIDENT AND CEO)
- BLAIR VESTERFELT (PRESIDENT GIS)
Highest reported compensation
- DAN VARNER (PRESIDENT AND CEO): $278,416 total reported compensation
- FELICIA HUNTER (C.A.O. EXC VP E&T): $215,413 total reported compensation
- MICHAEL KLEINHEKSEL (VP FINANCE): $205,323 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Transforming lives through the power of work.
What it reported doing in 2024
Flip the script safer communities stronger families and empowerment services. Provide employment and training services for men and women diversionary population ages 16-29 years of age. In collaboration with the Michigan department of corrections and other community stakeholders with the primary goal is to promote public safety by reducing recidivism of former offenders engaged in productive life, educational, social and employment activities. The flip the script empowerment program prepares men and women ages 16-30 to enter the workforce and maintain meaningful employment. The program is designed to help young men and women, ages, 16-29, who are low-to- medium risk offenders to overcome adversity and barriers to employment. Service components include career counseling, life and social skills develoopment, computer training, cognitive thinking instruction, conflict resolution strategies, financial literacy, basic education learning and ged preparation, job placement and job retention services. Goodwill's flip the script men and women's empowerment program prepares men and women ages 18-30 for non-traditional careers in the skills, building and construction industry with an emphasis on math, reading, social and life skills training. Additional service activities provided include vocational skills assessment, employment readiness training, transitional work experience, and job development services.provided employment related, wraparound and supportive services and education remediation for 811 individuals. 85% of enrollees successfully completed their 12 week program curriculum for personal goals achievement. 105 individuals were assisted with job placement in the community.
Operating model
- Revenue model
- Mixed. Its operating money came from several sources; no one source provided a clear majority.
- Distribution model
- Direct operator. The filing allocates 94% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Expenses are high relative to revenue and total assets are small relative to annual expenses; liquid coverage is unknown.
Rating breakdown
- Financial Efficiency: 88
- Transparency & Controls: 72
- Accountability: 97
- Sustainability: 30
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 88.6%; rating input score 89
- Program expense ratio: 90.4%; rating input score 90
- Fundraising efficiency: $45.54 raised per $1 spent on fundraising; rating input score 74; 74th percentile among comparable filings
Transparency & Controls
- Consistency checks: 85.7%; rating input score 86; 1st percentile among comparable filings
- Pay-setting controls: 3 of 6 controls in place; rating input score 50
- Compensation committee: Missing
- Independent consultant: Missing
- Other Form 990s reviewed: Missing
- Written employment contract: Pass
- Compensation survey or study: Pass
- Board or committee approval: Pass
- Foreign activity oversight: Limited
- Grant itemization coverage: Limited
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Limited
Accountability
- Independent voting board: 95%; rating input score 95; 28th percentile among comparable filings
- Governance controls: 9 of 9 controls in place; rating input score 100
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: Pass
- Other executive compensation review process: Pass
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: -13.2%; rating input score 8; 8th percentile among comparable filings
- Total-asset coverage ratio: 1.57; rating input score 53; 53rd percentile among comparable filings
- Liabilities to assets ratio: 0.75; rating input score 16; 16th percentile among comparable filings
- Officer compensation ratio: 2.6%; rating input score 71; 71st percentile among comparable filings
Growth
- Program expense growth: 7.6% per year; rating input score 100; 59th percentile among comparable filings
- Revenue growth: 5.5% per year; rating input score 100; 48th percentile among comparable filings
- Asset growth: 7.6% per year; rating input score 100; 52nd percentile among comparable filings
Details
- What they do: 8 programs and campaigns described on the official site · 1 operating location identified
- Where the money goes: 88.6% of revenue deployed · 90.4% of spending went to programs
- Governance: 19 of 20 board members independent · 9 of 9 filing controls reported
- Programs: 4 filed program accomplishments · $30.9M in reported program spending
- Leadership: top reported pay $278K · 23 people listed · 3 of 6 pay-setting controls reported
- Highest-paid contractors: 4 contractors listed · $869K reported
- Consistency: 30 of 31 current checks pass · 1 finding to review
- Schedules: 10 filed schedules · includes major donors and executive pay
- Filing history: 14 filing years from 2010 to 2024
- Contacts: How to reach this organization
- Money network: 4 filed money-flow records
- Related organizations: 1 filed related-organization link
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
- Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Sustainability: Operating margin scored 8/100.
- Review — Sustainability: Total-asset coverage ratio scored 53/100.
- Review — Transparency & Controls: Foreign grants require schedule f did not reconcile in the filed values.
- High — Sustainability: Liabilities to assets ratio scored 16/100.