Goodwill Industries of Central Oklahoma

Legal name: Goodwill Industries of Central Oklahoma Inc

Nonprofit profile at a glance

EIN
730641590
IRS 990 coverage
2010–2025
Official website data refreshed
Sep 2026
Forms available
Form 990 2025
Location
Oklahoma City, OK, US
Phone
(405) 604-4600
Rating
75
Verdict
SUPPORTED
Rating confidence
Moderate
Sector
Human Services

Official website

Reported finances

Revenue
$59,015,344
Expenses
$54,710,200
Assets
$77,277,224
Liabilities
$40,246,254

Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

26 people listed

Executive titles in this filing

  • WILL LUFBURROW (PRESIDENT & CEO (EFF 6/24))

Highest reported compensation

  • WILL LUFBURROW (PRESIDENT & CEO (EFF 6/24)): $305,579 total reported compensation
  • TRACI MOSES (EVP - CHIEF PEOPLE OFFICER): $231,699 total reported compensation
  • JOSEPH TRANCE II (VP - DONATED GOODS / RETAI): $213,774 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Goodwill Industries of Central Oklahoma works to enhance the dignity and quality of life of individuals in central Oklahoma by strengthening their communities, eliminating barriers to opportunity, and helping them reach their full potential through education, job training, and comprehensive support services.

What it reported doing in 2025

Goodwill operates retail stores, attended donation centers, employment service centers, and other facilities across central Oklahoma. We employed over 1,500 employees during 2025 in our donated goods retail operations. In addition to traditional retail employment opportunities, goodwill operates various training and on-the-job programs, including "rise" (resources for individual success and empowerment). These trainings and programs are designed to assist individuals in acquiring job readiness skills and career advancement opportunities geared towards defining an employee's career goals. These programs also provide for employees facing barriers such as food insecurity, childcare, transportation and housing, among other items.

Operating model

Revenue model
Donor-supported. 94% of the money available for current operations came from contributions and gifts.
Distribution model
Cannot be determined from the filing. The program-spending lines do not add up, so the filing cannot show reliably whether the nonprofit works directly or through others.
  • Includes noncash contributions: Reported contributions include donated property or goods.

The verdict

SUPPORTED - A large share of available resources goes toward mission work and most voting board members are independent. Few specific pay-setting methods are documented in the filing; unanswered boxes are not proof of absence and total assets are small relative to annual expenses; liquid coverage is unknown.

Rating breakdown

  • Financial Efficiency: 73
  • Transparency & Controls: 60
  • Accountability: 100
  • Sustainability: 50
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 80%; rating input score 80
  • Program expense ratio: 85.9%; rating input score 86
  • Fundraising efficiency: Limited

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 66th percentile among comparable filings
  • Pay-setting controls: 0 of 6 controls in place; rating input score 0
    • Compensation committee: Missing
    • Independent consultant: Missing
    • Other Form 990s reviewed: Missing
    • Written employment contract: Missing
    • Compensation survey or study: Missing
    • Board or committee approval: Missing
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Limited
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 65th percentile among comparable filings
  • Governance controls: 9 of 9 controls in place; rating input score 100
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: Pass
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: 7.3%; rating input score 63; 63rd percentile among comparable filings
  • Total-asset coverage ratio: 1.41; rating input score 38; 38th percentile among comparable filings
  • Liabilities to assets ratio: 0.52; rating input score 40; 40th percentile among comparable filings
  • Officer compensation ratio: 3.3%; rating input score 40; 40th percentile among comparable filings

Growth

  • Program expense growth: 6.6% per year; rating input score 100; 51st percentile among comparable filings
  • Revenue growth: 8.3% per year; rating input score 100; 63rd percentile among comparable filings
  • Asset growth: 15.4% per year; rating input score 100; 87th percentile among comparable filings

Details

  • What they do: 11 programs and campaigns described on the official site · 2 operating locations identified
  • Where the money goes: 80% of revenue deployed · 85.9% of spending went to programs
  • Governance: 17 of 17 board members independent · 9 of 9 filing controls reported
  • Programs: 3 filed program accomplishments · $47M in reported program spending
  • Leadership: top reported pay $306K · 26 people listed · 0 of 6 pay-setting controls reported
  • Highest-paid contractors: 2 contractors listed · $2.4M reported
  • Consistency: 36 of 36 current checks pass
  • Schedules: 7 filed schedules · includes executive pay
  • Filing history: 16 filing years from 2010 to 2025
  • Contacts: How to reach this organization
  • Money network: 9 filed money-flow records
  • Related organizations: 4 filed related-organization links
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Transparency & Controls: Pay-setting controls scored 0/100.
  • Moderate — Sustainability: Total-asset coverage ratio scored 38/100.
  • Moderate — Sustainability: Liabilities to assets ratio scored 40/100.
  • Moderate — Sustainability: Officer compensation ratio scored 40/100.