Triad Goodwill
Legal name: Goodwill Industries of Central North Car
Nonprofit profile at a glance
- EIN
- 560862842
- IRS 990 coverage
- 2010–2024
- Official website data refreshed
- Aug 2026
- Forms available
- Form 990 2024
- Location
- Greensboro, NC, US
- Phone
- 336-275-9801
- Rating
- 82
- Verdict
- STRONG
- Rating confidence
- Moderate
- Sector
- Human Services
Reported finances
- Revenue
- $29,842,288
- Expenses
- $26,012,242
- Assets
- $57,238,466
- Liabilities
- $6,518,824
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
36 people listed
Executive titles in this filing
- CELESTE MACMURDO (EXECUTIVE VICE PRESIDENT O)
- CHRISTOPHER GORHAM (PRESIDENT AND CEO)
- DWIGHT CROTTS (VICE PRESIDENT OF COMPLIAN)
- GEORGE LOTHIAN JR (VICE PRESIDENT OF INFORMAT)
- JESSICA SCHULTZ (VICE PRESIDENT OF CAREER D)
- PATRICIA CAUDLE (SENIOR VICE PRESIDENT OF H)
Highest reported compensation
- CHRISTOPHER GORHAM (PRESIDENT AND CEO): $431,799 total reported compensation
- BRADY MINK (EVP, CFO , RETIRED AS OF 12/6/24): $312,159 total reported compensation
- CELESTE MACMURDO (EXECUTIVE VICE PRESIDENT O): $269,301 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Improving Lives and Enriching Communities Through the Power of Work
What it reported doing in 2024
Goodwill industries of central North Carolina implements a variety of workforce development programs and services. This includes career navigation, work readiness and digital literacy classes, credentialed skills training, and careers on the outside (a carf-accredited program supporting individuals with justice-involvement and a history of criminal conviction to get a second chance at life). Our mission served 3,053 individuals and supported 340 competitive job placements. The average job placement paid $16.49 per hour at entry, and 66% all placements were permanent, full-time positions. Over 7,700 unique services were provided to the community; 33% of services were in the form of work-readiness classes, workshops, and skilled training, 31% were one-on-one career coaching or case management activities, 25% were employment preparation services such as resume development, mock interviewing practice, or job search assistance, 6% was attendance at events, 3% were support services such as tuition scholarships and vouchers for clothing and/or transportation assistance, and 2% were skills assessments or testing activities. The organization is committed to addressing urgent service gaps through innovation and collaboration. In response, program activities are being offered at community locations where individuals are receiving services from partner agencies, while programming for individuals with justice-involvement continues to be expanded. Skilled training programs include construction, class a cdl, and hvac. Virtual services, workshops, microlessons, and others continue to meet unmet needs as they complement in-person programming and increase access throughout the region. A mobile unit was rolled out to serve rural communities, emphasizing digital literacy skills and access. Career navigation is provided to job seekers and goodwill employees alike, arming people with the information and resources they need to take control of their career pathways. Thoughtful and productive partnerships with business leaders, service providers, and members of the community who share our vision is emphasized through all workforce development service planning and delivery.
Operating model
- Revenue model
- Donor-supported. 98% of the money available for current operations came from contributions and gifts.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
- Includes noncash contributions: Reported contributions include donated property or goods.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Reported officer compensation is a large share of total spending, which may reflect staffing concentration.
Rating breakdown
- Financial Efficiency: 80
- Transparency & Controls: 74
- Accountability: 100
- Sustainability: 66
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 75.1%; rating input score 75
- Program expense ratio: 85%; rating input score 85
- Fundraising efficiency: $133.81 raised per $1 spent on fundraising; rating input score 87; 87th percentile among comparable filings
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 62nd percentile among comparable filings
- Pay-setting controls: 2 of 6 controls in place; rating input score 33
- Compensation committee: Pass
- Independent consultant: Missing
- Other Form 990s reviewed: Missing
- Written employment contract: Missing
- Compensation survey or study: Missing
- Board or committee approval: Pass
- Foreign activity oversight: Limited
- Grant itemization coverage: Limited
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 66th percentile among comparable filings
- Governance controls: 9 of 9 controls in place; rating input score 100
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: Pass
- Other executive compensation review process: Pass
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: 12.8%; rating input score 73; 73rd percentile among comparable filings
- Total-asset coverage ratio: 2.2; rating input score 65; 65th percentile among comparable filings
- Liabilities to assets ratio: 0.11; rating input score 71; 71st percentile among comparable filings
- Officer compensation ratio: 6.9%; rating input score 37; 37th percentile among comparable filings
Growth
- Program expense growth: 3.6% per year; rating input score 100; 31st percentile among comparable filings
- Revenue growth: 4.4% per year; rating input score 100; 38th percentile among comparable filings
- Asset growth: 5.9% per year; rating input score 100; 41st percentile among comparable filings
Details
- What they do: 8 programs and campaigns described on the official site · 5 operating locations identified
- Where the money goes: 75.1% of revenue deployed · 85% of spending went to programs
- Governance: 19 of 19 board members independent · 9 of 9 filing controls reported
- Programs: 3 filed program accomplishments · $22.1M in reported program spending
- Leadership: top reported pay $432K · 36 people listed · 2 of 6 pay-setting controls reported
- Highest-paid contractors: 5 contractors listed · $761K reported
- Consistency: 31 of 31 current checks pass
- Schedules: 7 filed schedules · includes major donors and executive pay
- Filing history: 15 filing years from 2010 to 2024
- Contacts: How to reach this organization
- Money network: 9 filed money-flow records
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Moderate — Sustainability: Officer compensation ratio scored 37/100.