Good Sweet Earth Grassroots Inc

Nonprofit profile at a glance

EIN
923004476
IRS 990-EZ coverage
2023–2024
Forms available
Form 990-EZ 2024
Location
Zeeland, MI, USA
Phone
6165940693
Rating
43
Verdict
MIXED
Rating confidence
Moderate
Sector
Human Service Organizations
Affiliation
Christianity

Reported finances

Revenue
$25,317
Expenses
$23,926
Assets
$22,500
Liabilities
$0

Source: IRS Form 990-EZ. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

5 people listed

Executive titles in this filing

  • Corey Veldheer (President & Treasurer)
  • Steve Veldheer (Executive Director)

People named in this filing

  • Corey Veldheer (President & Treasurer)
  • Steve Veldheer (Executive Director)
  • Taylor Antoski (Trustee)

Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.

Source: IRS Form 990-EZ. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Through natural lawn maintenance, Good Sweet Earth Grassroots INC visions to increase wealth in marginalized communities across West Michigan, decrease greenhouse gases, repopulate critical pollinators and sustain bee and insect populations. GSEG provides education about healthy lawns, tips to break the cycle of synthetic chemicals, and seed at no cost to encourage regular over-seeding of lawns. While connecting with churches, community centers and food pantries GSEG is able to deliver free organic fertilizer, pest control, grass seed, clover seed and soil amendments ensuring all communities are provided the resources needed to help grow healthier lawns, landscapes and gardens, with cost never being a barrier. This can increase property values, thus increasing wealth in marginalized communities across West Michigan.

What it reported doing in 2024

"Clover Is Not a Weed" Program - Clover Initiative - Educates community about the benefits of clovers and provides free seed to those who want to incorporate into their yard. 226 households received clover seed packets and information at no charge. 56.5 pounds of clover seed distributed. 452,000 square feet of lawn space potentially incorporated with clover. 87% of clover seed packets went to homes in Michigan. 3.2% went to homes elsewhere in the Midwest. Approximately 10% went to homes in other parts of the country. Our informational website, CloverIsNotAWeed.com, had 3,700 views and 2,600 unique visits.

Operating model

Revenue model
Earned-program. 97% of the money available for current operations came from fees and other program revenue.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

MIXED - The filed numbers largely add up and program spending has grown recently. A relatively small share of available resources goes toward mission work and a relatively small share of total spending goes to programs.

Rating breakdown

  • Financial Efficiency: 9
  • Transparency & Controls: 82
  • Sustainability: 48
  • Growth: 60

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 9.3%; rating input score 9
  • Program expense ratio: 9.9%; rating input score 10

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
  • Major donor itemization: Limited

Sustainability

  • Operating margin: 5.5%; rating input score 55; 55th percentile among comparable filings
  • Total-asset coverage ratio: 0.94; rating input score 45; 45th percentile among comparable filings
  • Liabilities to assets ratio: 0; rating input score 68; 68th percentile among comparable filings
  • Officer compensation ratio: 32%; rating input score 5; 5th percentile among comparable filings

Growth

  • Program expense growth: 33.8% per year; rating input score 100; 89th percentile among comparable filings
  • Revenue growth: -13% per year; rating input score 0; 20th percentile among comparable filings
  • Asset growth: 6.4% per year; rating input score 100; 62nd percentile among comparable filings

Details

  • Where the money goes: 9.3% of revenue deployed · 9.9% of spending went to programs
  • Governance: Filed governance answers
  • Accomplishments: 2 filed program accomplishments · $2K in reported program spending
  • Leadership: top reported pay $0 · 5 people listed
  • Consistency: 9 of 9 current checks pass
  • Schedules: 2 filed schedules
  • Filing history: 2 filing years from 2023 to 2024
  • Contacts: How to reach this organization
  • Money network: 1 filed money-flow record
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Financial Efficiency: Mission deployment rate scored 9/100.
  • High — Financial Efficiency: Program expense ratio scored 10/100.
  • High — Growth: Revenue growth scored 0/100.
  • Review — Sustainability: Operating margin scored 55/100.
  • Moderate — Sustainability: Total-asset coverage ratio scored 45/100.
  • High — Sustainability: Officer compensation ratio scored 5/100.