Goals Start Now Inc
Nonprofit profile at a glance
- EIN
- 821792868
- IRS 990-EZ coverage
- 2018–2025
- Forms available
- Form 990-EZ 2025, Form 990-N 2024
- Location
- Burlington, NJ, USA
- Phone
- 6099474832
- Rating
- 76
- Verdict
- SUPPORTED
- Rating confidence
- Moderate
- Sector
- Human Service Organizations
Reported finances
- Revenue
- $12,654
- Expenses
- $12,316
- Assets
- $403
- Liabilities
- $432
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
2 people listed
People named in this filing
- RHOSHONDA JONES (TREASURER)
- JOSEPH KENEL (INTERIM PRES)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Goals start now is a volunteer fitness advocacy organization whose focus is to encourage people to improve one's physical health through an active lifestyle.
What it reported doing in 2025
To encourage one to be more active and dedicated to a healthier fitness lifestyle.
Operating model
- Revenue model
- Earned-program. 82% of the money available for current operations came from fees and other program revenue.
- Distribution model
- Direct operator. The filing allocates 89% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
SUPPORTED - A large share of available resources goes toward mission work and the filed numbers largely add up. Total assets are small relative to annual expenses; liquid coverage is unknown and expenses are high relative to revenue.
Rating breakdown
- Financial Efficiency: 76
- Transparency & Controls: 82
- Sustainability: 33
- Growth: 80
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 74.7%; rating input score 75
- Program expense ratio: 76.8%; rating input score 77
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 51st percentile among comparable filings
- Major donor itemization: Limited
Sustainability
- Operating margin: 2.7%; rating input score 49; 49th percentile among comparable filings
- Total-asset coverage ratio: 0.03; rating input score 9; 9th percentile among comparable filings
- Liabilities to assets ratio: 1.07; rating input score 4; 4th percentile among comparable filings
- Officer compensation ratio: 0%; rating input score 56; 56th percentile among comparable filings
Growth
- Program expense growth: 19.5% per year; rating input score 100; 81st percentile among comparable filings
- Revenue growth: 17.5% per year; rating input score 100; 88th percentile among comparable filings
- Asset growth: -23.8% per year; rating input score 0; 9th percentile among comparable filings
Details
- Where the money goes: 74.7% of revenue deployed · 76.8% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 1 filed program accomplishment · $9K in reported program spending
- Leadership: top reported pay $0 · 2 people listed
- Consistency: 8 of 8 current checks pass
- Schedules: 2 filed schedules
- Filing history: 4 filing years from 2018 to 2025
- Contacts: How to reach this organization
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Sustainability: Total-asset coverage ratio scored 9/100.
- Moderate — Sustainability: Operating margin scored 49/100.
- High — Growth: Asset growth scored 0/100.
- High — Sustainability: Liabilities to assets ratio scored 4/100.
- Review — Sustainability: Officer compensation ratio scored 56/100.