Glaad Inc

Nonprofit profile at a glance

EIN
133384027
IRS 990 coverage
2014–2024
Forms available
Form 990 2024
Location
New York, NY, USA
Phone
2126293322
Rating
73
Verdict
SUPPORTED
Rating confidence
Moderate

Official website

Reported finances

Revenue
$12,376,361
Expenses
$20,415,477
Assets
$38,461,211
Liabilities
$2,958,877

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

38 people listed

Executive titles in this filing

  • SARAH K ELLIS (CEO & PRESIDENT)
  • DARRA B GORDON (DEPUTY PRESIDENT & COO)

Highest reported compensation

  • SARAH K ELLIS (CEO & PRESIDENT): $687,966 total reported compensation
  • DARRA B GORDON (DEPUTY PRESIDENT & COO): $340,457 total reported compensation
  • GWENDOLYN POINTER (EVP OF GMI): $290,316 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Founded forty years ago, glaad is the world's largest lesbian, gay, bisexual, transgender, and queer ("lgbtq") media advocacy organization promoting and ensuring fair, accurate, and inclusive representation of people and issues across all forms of media to build a culture that embraces full acceptance of lgbtq people. Through education, storytelling, and advocacy glaad reaches mainstream audiences and builds support for equality.

What it reported doing in 2024

Media advocacy glaad's media advocacy programs play a pivotal role in combating misinformation and telling diverse stories that reach mainstream audiences with fair and accurate information about community members and issues. As part of glaad's media advocacy, the glaad media awards recognize fair, accurate and inclusive media representations of lgbtq people and issues. With over 30 english and spanish-language categories that span entertainment, news, and new media, the awards raise the bar for representation across media industries.

Operating model

Revenue model
Donor-supported. 79% of the money available for current operations came from contributions and gifts.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
  • Includes noncash contributions: Reported contributions include donated property or goods.

The verdict

SUPPORTED - A large share of available resources goes toward mission work and most voting board members are independent. The filing reports few safeguards for money sent abroad and the filing does not identify recipients for some grant dollars.

Rating breakdown

  • Financial Efficiency: 78
  • Transparency & Controls: 54
  • Accountability: 95
  • Sustainability: 28
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 100%; rating input score 100
  • Program expense ratio: 66.3%; rating input score 66
  • Fundraising efficiency: $2.04 raised per $1 spent on fundraising; rating input score 6; 6th percentile among comparable filings

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 62nd percentile among comparable filings
  • Pay-setting controls: 3 of 6 controls in place; rating input score 50
    • Compensation committee: Missing
    • Independent consultant: Missing
    • Other Form 990s reviewed: Pass
    • Written employment contract: Missing
    • Compensation survey or study: Pass
    • Board or committee approval: Pass
  • Foreign activity oversight: Scored; rating input score 0
  • Grant itemization coverage: Scored; rating input score 0
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 92%; rating input score 92; 24th percentile among comparable filings
  • Governance controls: 9 of 9 controls in place; rating input score 100
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: Pass
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: -65%; rating input score 1; 1st percentile among comparable filings
  • Total-asset coverage ratio: 1.88; rating input score 60; 60th percentile among comparable filings
  • Liabilities to assets ratio: 0.08; rating input score 78; 78th percentile among comparable filings
  • Officer compensation ratio: 13.8%; rating input score 10; 10th percentile among comparable filings

Growth

  • Program expense growth: 13.6% per year; rating input score 100; 81st percentile among comparable filings
  • Revenue growth: 6.3% per year; rating input score 100; 55th percentile among comparable filings
  • Asset growth: 15.6% per year; rating input score 100; 82nd percentile among comparable filings

Details

  • Where the money goes: 100% of revenue deployed · 66.3% of spending went to programs
  • Governance: 23 of 25 board members independent · 9 of 9 filing controls reported
  • Programs: 4 filed program accomplishments · $13.5M in reported program spending
  • Leadership: top reported pay $688K · 38 people listed · 3 of 6 pay-setting controls reported
  • Highest-paid contractors: 5 contractors listed · $1.5M reported
  • Consistency: 36 of 36 current checks pass
  • Schedules: 9 filed schedules · includes major donors, foreign activity, and executive pay
  • Filing history: 10 filing years from 2014 to 2024
  • Contacts: How to reach this organization
  • Money network: 12 filed money-flow records
  • Related organizations: Filed and resolved organization relationships.
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Transparency & Controls: Foreign activity oversight scored 0/100.
  • High — Transparency & Controls: Grant itemization coverage scored 0/100.
  • High — Financial Efficiency: Fundraising efficiency scored 6/100.
  • High — Sustainability: Operating margin scored 1/100.
  • High — Sustainability: Officer compensation ratio scored 10/100.