Girl Scouts of Wisconsin Southeast Inc

Nonprofit profile at a glance

EIN
390892833
IRS 990 coverage
2010–2024
Forms available
Form 990 2024
Location
Milwaukee, WI, USA
Phone
4144761050
Rating
85
Verdict
STRONG
Rating confidence
Moderate
Sector
Human Services

Official website

Reported finances

Revenue
$9,270,246
Expenses
$9,406,689
Assets
$33,635,882
Liabilities
$1,181,287

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

25 people listed

Executive titles in this filing

  • ANA SIMPSON (CHIEF EXECUTIVE OFFICER)

Highest reported compensation

  • ANA SIMPSON (CHIEF EXECUTIVE OFFICER): $233,073 total reported compensation
  • ASHLEY CARUSO (CHIEF OPERATING OFFICER): $152,742 total reported compensation
  • MICHELLE GOETSCH CPA (CHIEF FINANCIAL OFFICER): $150,478 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Girl scouts of Wisconsin southeast, a 501(c)(3) nonprofit, is the preeminent membership-based organization dedicated to helping all girls develop the confidence, determination, and skills needed to thrive in today's world. Girl scouting builds girls of courage, confidence, and character, who make the world a better place. Girl scouts bring their dreams to life and work together to build a better world. Girl scouts of all backgrounds and abilities can be unapologetically themselves as they discover their strengths and rise to meet new challenges. Backed by trusted adult volunteers, mentors, and millions of alums, girl scouts lead the way as they find their voices and make changes that affect the issues most important to them. With programs in kenosha, milwaukee, ozaukee, racine, walworth, Washington, and waukesha counties, girl scouts of Wisconsin southeast gives every girl scout in our council the chance to reach their full leadership potential.

What it reported doing in 2024

The staff-led community outreach program is delivered to communities in limited-income and/or disproportionately affected areas in milwaukee, racine, and kenosha (using Wisconsin department of public instruction data to determine schools with greatest need). These communities are underserved by resources and do not often have access to similar programs. The majority of these girls are girls of color, in grades k5-8.staff-led community outreach utilizes specially trained girl scout staff to guide and inspire girls to explore new things and gain practical skills. Our staff goes to local community centers, schools, and other community events, to provide specially curated and culturally competent programming to girls. Gswise's four pillars stem, life skills, outdoors, and entrepreneurship are the foundation of the programs and services provided.the program encompasses many different pathways of participation in the gsle curriculum that occurs year-round and provides financial assistance, bilingual materials, and customized curriculum. Girls can participate in out-of-school-time staff-led girl scout troops, series programs, summer workshops, and camp experiences. Bilingual staff provide select programming in both english and spanish.in 2025, the girl scout members participating in the girl scout leadership experience through the staff-led community outreach program increased to 2,095 girls, from 2,017 in 2024. While this program is supported in various ways throughout the council, expenses reported here reflect only direct program costs.

Operating model

Revenue model
Mixed. Its operating money came from several sources; no one source provided a clear majority.
Distribution model
Direct operator. The filing allocates 97% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
  • Includes noncash contributions: Reported contributions include donated property or goods.

The verdict

STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Fundraising costs are high for each dollar raised and program spending has declined or grown slowly.

Rating breakdown

  • Financial Efficiency: 83
  • Transparency & Controls: 87
  • Accountability: 100
  • Sustainability: 51
  • Growth: 60

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 100%; rating input score 100
  • Program expense ratio: 79.4%; rating input score 79
  • Fundraising efficiency: $2.57 raised per $1 spent on fundraising; rating input score 7; 7th percentile among comparable filings

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
  • Pay-setting controls: 4 of 6 controls in place; rating input score 67
    • Compensation committee: Missing
    • Independent consultant: Missing
    • Other Form 990s reviewed: Pass
    • Written employment contract: Pass
    • Compensation survey or study: Pass
    • Board or committee approval: Pass
  • Foreign activity oversight: Limited
  • Grant itemization coverage: 100%; rating input score 100; 72nd percentile among comparable filings
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
  • Governance controls: 9 of 9 controls in place; rating input score 100
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: Pass
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: -1.5%; rating input score 28; 28th percentile among comparable filings
  • Total-asset coverage ratio: 3.58; rating input score 78; 78th percentile among comparable filings
  • Liabilities to assets ratio: 0.04; rating input score 75; 75th percentile among comparable filings
  • Officer compensation ratio: 5.7%; rating input score 49; 49th percentile among comparable filings

Growth

  • Program expense growth: -3.5% per year; rating input score 0; 6th percentile among comparable filings
  • Revenue growth: 0.1% per year; rating input score 100; 12th percentile among comparable filings
  • Asset growth: 1.6% per year; rating input score 100; 18th percentile among comparable filings

Details

  • Where the money goes: 100% of revenue deployed · 79.4% of spending went to programs
  • Governance: 22 of 22 board members independent · 9 of 9 filing controls reported
  • Programs: 3 filed program accomplishments · $7.5M in reported program spending
  • Leadership: top reported pay $233K · 25 people listed · 4 of 6 pay-setting controls reported
  • Consistency: 37 of 37 current checks pass
  • Schedules: 7 filed schedules · includes major donors, grants, and executive pay
  • Filing history: 15 filing years from 2010 to 2024
  • Contacts: How to reach this organization
  • Money network: 3 filed money-flow records
  • Related organizations: Filed and resolved organization relationships.
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.
  • Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Financial Efficiency: Fundraising efficiency scored 7/100.
  • High — Growth: Program expense growth scored 0/100.
  • High — Sustainability: Operating margin scored 28/100.
  • Moderate — Sustainability: Officer compensation ratio scored 49/100.