Girl Scouts of Mn and Wi River Valleys Inc
Nonprofit profile at a glance
- EIN
- 410693910
- IRS 990 coverage
- 2009–2024
- Forms available
- Form 990 2024
- Location
- St Paul, MN, USA
- Phone
- 6512278835
- Rating
- 86
- Verdict
- STRONG
- Rating confidence
- Standard
- Sector
- Human Services
Reported finances
- Revenue
- $15,543,111
- Expenses
- $19,225,542
- Assets
- $49,764,424
- Liabilities
- $1,472,978
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
41 people listed
Executive titles in this filing
- MARISA WILLIAMS (CHIEF EXECUTIVE OFFICER)
Highest reported compensation
- MARISA WILLIAMS (CHIEF EXECUTIVE OFFICER): $358,431 total reported compensation
- LINDSAY SELVIG (CHIEF FINANCIAL OFFICER): $199,352 total reported compensation
- LYNNEA ATLAS (CHIEF OPERATING OFFICER): $197,758 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Girl scouting builds girls of courage, confidence, and character, who make the world a better place. Girl scouts river valleys' purpose is to boldly lead as an antiracist organization that uplifts and empowers every girl to know their worth and lead in their world.
What it reported doing in 2024
Girl scouts is the best girl leadership program in the world. Our program centers on the girl scout leadership experience, or gsle, where girls gain important skills in four areas that form the foundation: science, technology, engineering and math (stem), outdoors, life skills, and entrepreneurship. In 2025, girls earned over 55,000 badges in the following areas: stem (robotics, coding, engineering, trades, space science, citizen science); outdoors (rock climbing, animal habitats, trailblazing, snowshoeing, trees, archery); entrepreneurship (financial literacy, cookie entrepreneurship, product designing, business start up); and life skills (public speaking, democracy, first aid, photography, woodworking, music). Over 9,800 girl scouts engaged in council-led programs. During fiscal year 2025, river valleys provided $3,473 in financial assistance for program events. This amount has been recorded as a reduction from event program fees reported on form 990, part viii, line 2b.2,151 girl scout campers chose to take the path of courage and find adventure in the outdoors. In 2025, council-led day camp options were expanded to help make our program more approachable for all especially first-time camp goers offering a range of stem, adventure, and classic camp sessions. During fiscal year 2025, river valleys awarded $200,641 in financial assistance for our members to attend summer camp. This amount has been recorded as reduction from camping fees reported on form 990, part viii, line 2a. Travel programs offer girl scouts the chance for new adventures and experiences, broadening their worldview and helping them become global citizens as they develop life skills like time management, communication, and a sense of personal responsibility.core to our commitment to providing a welcoming and inclusive environment for all girl scouts and their families are our efforts to increase visibility, build trust, and cultivate authentic, mutually beneficial relationships within communities of color. This important work was advanced in 2025 through our bipoc troop programs, local partnerships, culturally relevant programming, outreach and more. In 2025, 792 girl scouts participated in the mentored troop program and 960 girl scouts participated in the staff led connectz program. The girl scout leadership institute (gsli) is dedicated to supporting the well-being of high school girls and gender expensive youth (grades 9-12). Through affirming gsli experiences, teens can find their voice, their unique way of leading, and ultimately, kickstart their journey to make an impact in their communities. Gsli was created to bridge the gap in programming for teen girls and gender expansive youth and help them find answers to their biggest questions through: work and career exploration, leadership experience, college preparedness, and opportunities to build self-care and wellness practices. During 2025, 92 girl scouts participated in the gsli pathway.the gold, silver, and bronze awards are the highest honors a girl scout can earn. In earning these awards, girl scouts are building their own characters as they work to fill a need within the community. The gold award is the highest achievement in girl scouts and is the most prestigious award in the world for girls and the most difficult to earn. The gold award is only open to girls in high school. Grounded in real-life problems, girls develop a deeper understanding of their community, master time management, and practice financial planning. Girls tackle an issue locally or globally and make the world a better place. This past highest awards season, girl scouts earned 17 gold awards, 86 silver awards, and 172 bronze awards.the girl scout cookie program provides an important ingredient for leadership by helping girls develop five key skills: goal setting, decision making, money management, people skills, and business ethics. The program also raises public awareness about the value of girl scouting and supports local prog
Operating model
- Revenue model
- Mixed. Its operating money came from several sources; no one source provided a clear majority.
- Distribution model
- Direct operator. The filing allocates 98% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
- Includes noncash contributions: Reported contributions include donated property or goods.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Fundraising costs are high for each dollar raised and expenses are high relative to revenue.
Rating breakdown
- Financial Efficiency: 83
- Transparency & Controls: 86
- Accountability: 100
- Sustainability: 36
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 100%; rating input score 100
- Program expense ratio: 80.1%; rating input score 80
- Fundraising efficiency: $1.39 raised per $1 spent on fundraising; rating input score 4; 4th percentile among comparable filings
Transparency & Controls
- Consistency checks: 94.7%; rating input score 95; 24th percentile among comparable filings
- Pay-setting controls: 3 of 6 controls in place; rating input score 50
- Compensation committee: Missing
- Independent consultant: Pass
- Other Form 990s reviewed: Missing
- Written employment contract: Missing
- Compensation survey or study: Pass
- Board or committee approval: Pass
- Foreign activity oversight: Limited
- Grant itemization coverage: 99.1%; rating input score 99; 32nd percentile among comparable filings
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Yes; rating input score 100
Accountability
- Independent voting board: 100%; rating input score 100; 66th percentile among comparable filings
- Governance controls: 9 of 9 controls in place; rating input score 100
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: Pass
- Other executive compensation review process: Pass
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: -23.7%; rating input score 4; 4th percentile among comparable filings
- Total-asset coverage ratio: 2.59; rating input score 70; 70th percentile among comparable filings
- Liabilities to assets ratio: 0.03; rating input score 87; 87th percentile among comparable filings
- Officer compensation ratio: 8.7%; rating input score 26; 26th percentile among comparable filings
Growth
- Program expense growth: 3.2% per year; rating input score 100; 28th percentile among comparable filings
- Revenue growth: 0.9% per year; rating input score 100; 11th percentile among comparable filings
- Asset growth: 2.6% per year; rating input score 100; 20th percentile among comparable filings
Details
- Where the money goes: 100% of revenue deployed · 80.1% of spending went to programs
- Governance: 25 of 25 board members independent · 9 of 9 filing controls reported
- Programs: 4 filed program accomplishments · $15.4M in reported program spending
- Leadership: top reported pay $358K · 41 people listed · 3 of 6 pay-setting controls reported
- Consistency: 40 of 41 current checks pass · 1 finding to review
- Schedules: 9 filed schedules · includes major donors, grants, executive pay, and related organizations
- Filing history: 16 filing years from 2009 to 2024
- Contacts: How to reach this organization
- Money network: 9 filed money-flow records
- Related organizations: 1 filed related-organization link
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
- Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Financial Efficiency: Fundraising efficiency scored 4/100.
- High — Sustainability: Operating margin scored 4/100.
- High — Sustainability: Officer compensation ratio scored 26/100.
- Review — Transparency & Controls: Domestic grant itemization did not reconcile in the filed values.