Gifting Sense Inc

Nonprofit profile at a glance

EIN
331577117
IRS 990-EZ coverage
2025–2025
Forms available
Form 990-EZ 2025, Form 990-N 2024
Location
New York, NY, USA
Phone
9178310131
Rating confidence
Limited
Sector
Specialized Education Institutions

Official website

Reported finances

Revenue
$112,965
Expenses
$69,235
Assets
$43,730
Liabilities
$0

Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

4 people listed

People named in this filing

  • KAREN HOLLAND (FOUNDER)
  • CHITRA UNNIKRISHNAN (BOARD MEMBER)
  • CHRISTINE MCGRATH (BOARD MEMBER)

Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.

Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Gifting sense develops and delivers free, permissionless mindful spending tools and resources for school-aged children. These include the dims-does it make sense? Score calculator, as well as lesson plans and downloadable printouts, all designed to help young people prepare for smart money talks, today and in the future, by embracing the powerful habits of pausing, gathering information and reflecting before they spend their money.

What it reported doing in 2025

We are a mission-driven nonprofit that does one thing well: we introduce young people to the power of spending with a plan. For a decade, we've seen that letting school-age children work on personal finance problems that matter to them in real time ("should i buy this item or experience?") convinces young people that money smarts are worth pursuing long before they become adult income earners. There is more to being good with money than wise spending habits. However, thinking before buying allows young people to discover that anyone can access and use financial information to improve their lives. This insight tends to grow into better savings habits, interest in investing for the future, and a lifelong sense that financial confidence is for everyone.our mindful spending workshops (in-person and online) give young people a practical on-ramp to becoming good with money, in classrooms, community centers or around the kitchen table.

Operating model

Revenue model
Donor-supported. 100% of the money available for current operations came from contributions and gifts.
Distribution model
Cannot be determined from the filing. The filing does not provide enough consistent spending detail to tell whether the nonprofit works directly or through others.

The verdict

- The available evidence is not sufficient to produce an overall rating for this filing. This is not a warning sign.

Rating breakdown

  • Financial Efficiency: NotEnoughData
  • Transparency & Controls: 100
  • Sustainability: 63
  • Growth: NotEnoughData

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: Limited
  • Program expense ratio: Limited

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
  • Major donor itemization: Yes; rating input score 100

Sustainability

  • Operating margin: 38.7%; rating input score 87; 87th percentile among comparable filings
  • Total-asset coverage ratio: 0.63; rating input score 44; 44th percentile among comparable filings
  • Liabilities to assets ratio: 0; rating input score 74; 74th percentile among comparable filings
  • Officer compensation ratio: 54.8%; rating input score 4; 4th percentile among comparable filings

Growth

  • Program expense growth: Limited
  • Revenue growth: Limited
  • Asset growth: Limited

Details

  • Where the money goes: Financial trends and filed revenue, expense, asset, and liability detail
  • Governance: Filed governance answers
  • Accomplishments: 1 filed program accomplishment
  • Leadership: top reported pay $0 · 4 people listed
  • Consistency: 6 of 6 current checks pass
  • Schedules: 3 filed schedules
  • Contacts: How to reach this organization
  • Money network: 1 filed money-flow record
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • Moderate — Sustainability: Total-asset coverage ratio scored 44/100.
  • High — Sustainability: Officer compensation ratio scored 4/100.