Generation W Inc
Nonprofit profile at a glance
- EIN
- 464832199
- IRS 990 coverage
- 2014–2024
- Forms available
- Form 990 2024
- Location
- Jacksonville Beach, FL, USA
- Phone
- 9043724859
- Rating
- 66
- Verdict
- SUPPORTED
- Rating confidence
- Moderate
- Sector
- Family Services
Reported finances
- Revenue
- $1,410,449
- Expenses
- $1,179,270
- Assets
- $1,277,893
- Liabilities
- $148,013
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
9 people listed
Highest reported compensation
- DONNA ORENDER (DIRECTOR): $177,400 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
The organization's primary exempt purpose is to provide tools and experiences to further the education, inspiration and connection of women and girls in the interest of elevating their families and the communities in which they live. The organization does this primarily by hosting events, mentor and club experiences for girls and community enhancement projects.
What it reported doing in 2024
Generation w is a dynamic and expanding community rooted in the guiding principles of education, inspiration, and connection, harnessing the power of women's leadership to build stronger communities. Generation w includes four key elements: generation w, generation wow, generation works, and the best-selling book and accompanying curriculum, "wowsdom! The girl's guide to the positive and the possible."see schedule o for additional activities/events: generation w's signature event is a catalyst for connecting and inspiring changemakers, business leaders and entrepreneurs, innovators and influencers. Drawing a national audience, generation w is an experience that creates greater awareness and understanding of the relevant and resonant issues of the day and identifies the action steps available to affect change.our annual national thought leadership event, generation w, drew over 1,500 participants both in-person and virtually. The 2024 theme, believe, explored the mindsets that help individuals thrive in life, work, and the pursuit of what's possible. Attendees represented diverse sectors including healthcare, finance, technology, education, consulting, and more. The event featured 21 highly acclaimed speakers, and post-event feedback indicated record-breaking satisfaction and impact, reaffirming generation w's role as a catalyst for connection, insight, and action.generation wow is girl inspired movement that exposes girls to the positive and the possible by creating opportunities for learning, inspiration, and mentor connections with women leaders. Since 2013, generation wow has reached over 12,000 of girls across the country through its comprehensive platform that includes: a year-round curriculum, national leadership events, wow clubs, quarterly events, learning excursions, dedicated mentorship, and community service projects.in 2024, generation wow hosted two events in orlando and jacksonville, fl where over 950 girls were able to inspire and forge meaningful connections with over 200 mentors and inspiring speakers. 99% of wow girls who attended a wow event said they felt like they were part of a supportive community.in addition to the events, generation wow hosts after school programs utilizing our own unique curriculum focused on fostering leadership, mental well-being, financial literacy, and college and career planning. In 2024 the program participation continued to grow, serving over 1,100 middle and high school girls across 40 schools across orlando and jacksonville. We also continued our multiply the wow campaign in 2024, with a goal of raising $3 million to broaden the reach and impact of generation wow nationwide.our virtual series refresh provided invaluable opportunities for the w community to convene, pose questions, and connect deeply with esteemed guests across diverse fields. Refresh is a 45- minute, interview-style series hosted by generation w founder donna orender. In 2024, the program reached over 2,400 viewers across 14 episodes, featuring 24 guest speakers. Topics addressed personal growth, professional development, and timely societal issues, fostering meaningful engagement and reflection.in one of our most fulfilling days of service, generation works is a dedicated day led by women and girls with the objective of bringing sustainable change and impact to our neighborhoods. In partnership with deutsche bank, on september 28, 2024, over 90 volunteers devoted 380 hours of their time to revitalize and transform four sites across jacksonville for the greater good. Schools, parks, and local charitable organizations alike benefited from thiscollective outpouring of time, effort, and goodwill."wowsdom! The girl's guide to the positive and the possible unites the wow of girls with the wisdom of women. Using the power of authentic storytelling, wowsdom! Provides encouragement and offers real-world advice to help young women and girls prepare tomeet the challenges they will face in their lifetimes. The messages
Operating model
- Revenue model
- Donor-supported. 88% of the money available for current operations came from contributions and gifts.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
SUPPORTED - A large share of available resources goes toward mission work and the filed numbers largely add up. Some filing-based governance responses are negative or unanswered and total assets are small relative to annual expenses; liquid coverage is unknown.
Rating breakdown
- Financial Efficiency: 60
- Transparency & Controls: 70
- Accountability: 66
- Sustainability: 55
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 63.2%; rating input score 63
- Program expense ratio: 75.4%; rating input score 75
- Fundraising efficiency: Limited
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
- Pay-setting controls: 1 of 6 controls in place; rating input score 17
- Compensation committee: Missing
- Independent consultant: Missing
- Other Form 990s reviewed: Missing
- Written employment contract: Missing
- Compensation survey or study: Missing
- Board or committee approval: Pass
- Foreign activity oversight: Limited
- Grant itemization coverage: Limited
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Limited
Accountability
- Independent voting board: 77.8%; rating input score 78; 17th percentile among comparable filings
- Governance controls: 4 of 8 controls in place; rating input score 50
- Conflict-of-interest policy: Pass
- Whistleblower policy: Fail
- Document-retention policy: Fail
- CEO compensation review process: Pass
- Other executive compensation review process: NotApplicable
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Missing
- Independent financial-statement audit: Fail
Sustainability
- Operating margin: 16.4%; rating input score 72; 72nd percentile among comparable filings
- Total-asset coverage ratio: 1.08; rating input score 45; 45th percentile among comparable filings
- Liabilities to assets ratio: 0.12; rating input score 40; 40th percentile among comparable filings
- Officer compensation ratio: 15%; rating input score 23; 23rd percentile among comparable filings
Growth
- Program expense growth: 12.9% per year; rating input score 100; 71st percentile among comparable filings
- Revenue growth: 10.3% per year; rating input score 100; 67th percentile among comparable filings
- Asset growth: 13% per year; rating input score 100; 67th percentile among comparable filings
Details
- Where the money goes: 63.2% of revenue deployed · 75.4% of spending went to programs
- Governance: 7 of 9 board members independent · 4 of 8 filing controls reported
- Programs: 1 filed program accomplishment · $889K in reported program spending
- Leadership: top reported pay $177K · 9 people listed · 1 of 6 pay-setting controls reported
- Consistency: 23 of 23 current checks pass
- Schedules: 6 filed schedules · includes major donors and executive pay
- Filing history: 10 filing years from 2014 to 2024
- Contacts: How to reach this organization
- Money network: 2 filed money-flow records
- Related organizations: Filed and resolved organization relationships.
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Review — Accountability: Governance controls: 3 of 7 not reported.
- Moderate — Sustainability: Total-asset coverage ratio scored 45/100.
- High — Sustainability: Officer compensation ratio scored 23/100.
- Moderate — Sustainability: Liabilities to assets ratio scored 40/100.