Friends of the National World War Ii Memorial Inc

Nonprofit profile at a glance

EIN
134358477
IRS 990 coverage
2011–2024
Forms available
Form 990 2024
Location
Washington, DC, USA
Phone
2026752017
Rating
69
Verdict
SUPPORTED
Rating confidence
Moderate
Sector
Fund Raising and/or Fund Distribution

Reported finances

Revenue
$8,250,545
Expenses
$1,873,247
Assets
$11,066,755
Liabilities
$79,758

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

18 people listed

Executive titles in this filing

  • HOLLY ROTONDI (EXECUTIVE DIRECTOR)

Highest reported compensation

  • HOLLY ROTONDI (EXECUTIVE DIRECTOR): $267,541 total reported compensation
  • ALEX KERSHAW (FRIENDS' RESIDENT HISTORIA): $219,889 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Friends of the national world war ii memorial (friends), based in Washington, d.c., is a 501(c)(3) organization dedicated to teaching the lessons of yesterday to unite the generations of tomorrow. Founded in 2007 by the creators of the national world war ii memorial, friends brings together individuals of all backgrounds and ages for national ceremonies and experiences at the memorial and for educational programs centered around the themes of unity, shared values and ideals, and the spirit of community.

What it reported doing in 2024

Education: in 2024, friends continued to provide educational programs and resources. To this end, friends hosted its ninth annual friends of the world war ii memorial teachers network and conference. It was a very full and productive week, attended by 30 educators representing 14 states. Conference highlights included daily presentations and tours by engaging presenters and guides, including friends' resident historian alex kershaw, and a remembrance ceremony at the wwii memorial. Dozens more educators were able to participate virtually, and videos of the presentations and tours are archived on friends' website (www.wwiimemorialfriends.org).in 2024, friends continued to host a monthly virtual education conference series to teach the lessons of yesterday to unite the generations of tomorrow. The series, featuring discussions with world war ii veterans, educators, published authors, and other experts on a range of topics, is held on the third saturday of the month. Friends held eight monthly virtual education conferences in 2024 (january-april and september-december).friends continued to coordinate in-person high school presentations by author, historian, and storyteller alex kershaw sharing heart-stopping stories about those who served in world war ii and challenging students to ask themselves the same hard questions that confronted their forebears.friends hosted international educational tours, guided by resident historian alex kershaw, to london, normandy, and paris in may 2024 and to the netherlands, belgium, luxembourg, and germany in september 2024.the education programs are generously supported by the jack c. Taylor / enterprise rent-acar wwii memorial education endowment.

Operating model

Revenue model
Donor-supported. 93% of the money available for current operations came from contributions and gifts.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

SUPPORTED - The filed numbers largely add up and most voting board members are independent. A relatively small share of available resources goes toward mission work and some filing-based governance responses are negative or unanswered.

Rating breakdown

  • Financial Efficiency: 48
  • Transparency & Controls: 74
  • Accountability: 92
  • Sustainability: 82
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 20.8%; rating input score 21
  • Program expense ratio: 83.7%; rating input score 84
  • Fundraising efficiency: $33.76 raised per $1 spent on fundraising; rating input score 71; 71st percentile among comparable filings

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
  • Pay-setting controls: 2 of 6 controls in place; rating input score 33
    • Compensation committee: Missing
    • Independent consultant: Missing
    • Other Form 990s reviewed: Missing
    • Written employment contract: Pass
    • Compensation survey or study: Missing
    • Board or committee approval: Pass
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 94.1%; rating input score 94; 24th percentile among comparable filings
  • Governance controls: 7 of 8 controls in place; rating input score 88
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: NotApplicable
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Fail
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: 77.3%; rating input score 97; 97th percentile among comparable filings
  • Total-asset coverage ratio: 5.91; rating input score 86; 86th percentile among comparable filings
  • Liabilities to assets ratio: 0.01; rating input score 87; 87th percentile among comparable filings
  • Officer compensation ratio: 26%; rating input score 8; 8th percentile among comparable filings

Growth

  • Program expense growth: 11.4% per year; rating input score 100; 68th percentile among comparable filings
  • Revenue growth: 16.1% per year; rating input score 100; 83rd percentile among comparable filings
  • Asset growth: 15% per year; rating input score 100; 74th percentile among comparable filings

Details

  • Where the money goes: 20.8% of revenue deployed · 83.7% of spending went to programs
  • Governance: 16 of 17 board members independent · 7 of 8 filing controls reported
  • Programs: 3 filed program accomplishments · $1.6M in reported program spending
  • Leadership: top reported pay $268K · 18 people listed · 2 of 6 pay-setting controls reported
  • Consistency: 33 of 33 current checks pass
  • Schedules: 6 filed schedules · includes major donors and executive pay
  • Filing history: 14 filing years from 2011 to 2024
  • Contacts: How to reach this organization
  • Money network: 2 filed money-flow records
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.
  • Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Financial Efficiency: Mission deployment rate scored 21/100.
  • Review — Accountability: Governance controls: Audit committee oversight not reported.
  • High — Sustainability: Officer compensation ratio scored 8/100.