Friends of Santa Cruz State Parks

Nonprofit profile at a glance

EIN
510183410
IRS 990 coverage
2010–2024
Forms available
Form 990 2024
Location
Santa Cruz, CA, USA
Phone
8314291840
Rating
86
Verdict
STRONG
Rating confidence
Moderate

Reported finances

Revenue
$7,259,454
Expenses
$7,669,963
Assets
$5,769,841
Liabilities
$1,160,260

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

19 people listed

Highest reported compensation

  • BONNY HAWLEY (EXECUTIVE DIR.): $220,291 total reported compensation
  • PEGGY SUE DANIELSON (OPERATIONS DIR.): $153,332 total reported compensation
  • LAURA PASCAL (FINANCE DIR.): $135,810 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Friends of santa cruz state parks is a vital partner to California state parks, creatively working to ensure parks and beaches throughout santa cruz county and coastal san mateo county are thriving and available to all.

What it reported doing in 2024

Friends of Santa Cruz State Parks is a vital partner to California State Parks, creatively working to ensure parks and beaches throughout Santa Cruz County and Coastal San Mateo County are thriving and available to all. Friends innovative and collaborative community partnership invests in our cherished state parks and beaches, providing services and funding to support education, equity and inclusion, conservation, facilities improvements, historic preservation, and cultural events. Friends: provides visitor services in the parks by Visitor Service Aides (VSAs) and Senior Visitor Service Aides (SVSAs); operates stores in five parks and online; provides revenue for parks improvement projects and funding for Park employees to deliver interpretive and program services to the public, as well as maintenance services. Friends also provides staff to assist with: fundraising, grant-writing and membership; volunteer recruitment; event and project management; historic preservation, technology; equity and outreach; accounting; strategic planning; and communications and public relations.Specific accomplishments during the past year include, but are not limited to: Served 4,130 students on 96 trips in our Kids2Parks equity field trip program.Funded two State Parks facilities Maintenance staff at Castle Rock State Park and 4 State Parks facilities positions.Employed 100 Field Staff to support park operations.Funded volunteer and staff training, supplies, and support services.Funded 36 State Park Interpreters who provided educational programs at local parks and beaches.Participated in outreach events in State Parks and in the community.Planned and coordinated projects at the Castro Adobe State Historic Park including site interpretation, gardening, pest control, tree-trimming, minor maintenance and managing the adjacent Kimbro and McClune properties for park purposes. Documented policies and procedures of the Edna Kimbro Early California History Archives. Purchased database software, EmbARK, and started preparing and organizing files in the archive for scanning.Administered the Beach Wheelchair program, including supporting the annual Shared Adventures Day.Continued support of the long-term recovery of Big Basin Redwoods State Park including operating an online reservation system for day-use and supported seasonal shuttle operations, assisting in the creation of temporary camping at Rancho del Oso, and funds to improve in-park communications. Utilized donor designated funds to purchase materials for a 28-foot fiberglass bridge, decking and handrails for a new bridge on the Skyline to the Sea trail. Supported Seacliff recovery planning and utilized the Seacliff Recovery Fund to support expenses related to outreach for the public engagement process such as talking points, project website, presentation materials, social media, handouts, signage, banners, email updates, advertising, a short video, press releases and local media outreach, public events and more.Supported the completion of the new entrance sign at The Forest of Nisene Marks State Park.Purchased materials to build 10 owl boxes at Wilder Ranch for rodent mitigation and conservation of the historic Victorian buildings. Funded upgrades to the firewood shed at Manresa State Beach.Contracted for and facilitated payment for the construction of a new staging area at Ao Nuevo utilizing funds from Coastside State Parks Association, with project management from California State Parks.

Operating model

Revenue model
Earned-program. 84% of the money available for current operations came from fees and other program revenue.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Expenses are high relative to revenue and total assets are small relative to annual expenses; liquid coverage is unknown.

Rating breakdown

  • Financial Efficiency: 91
  • Transparency & Controls: 79
  • Accountability: 100
  • Sustainability: 26
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 96.7%; rating input score 97
  • Program expense ratio: 91.4%; rating input score 91
  • Fundraising efficiency: $20.57 raised per $1 spent on fundraising; rating input score 60; 60th percentile among comparable filings

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
  • Pay-setting controls: 3 of 6 controls in place; rating input score 50
    • Compensation committee: Missing
    • Independent consultant: Missing
    • Other Form 990s reviewed: Missing
    • Written employment contract: Pass
    • Compensation survey or study: Pass
    • Board or committee approval: Pass
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
  • Governance controls: 9 of 9 controls in place; rating input score 100
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: Pass
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: -5.7%; rating input score 19; 19th percentile among comparable filings
  • Total-asset coverage ratio: 0.75; rating input score 28; 28th percentile among comparable filings
  • Liabilities to assets ratio: 0.2; rating input score 44; 44th percentile among comparable filings
  • Officer compensation ratio: 9.8%; rating input score 30; 30th percentile among comparable filings

Growth

  • Program expense growth: 7.1% per year; rating input score 100; 51st percentile among comparable filings
  • Revenue growth: 7% per year; rating input score 100; 54th percentile among comparable filings
  • Asset growth: 9.7% per year; rating input score 100; 57th percentile among comparable filings

Details

  • Where the money goes: 96.7% of revenue deployed · 91.4% of spending went to programs
  • Governance: 13 of 13 board members independent · 9 of 9 filing controls reported
  • Programs: 1 filed program accomplishment · $7M in reported program spending
  • Leadership: top reported pay $220K · 19 people listed · 3 of 6 pay-setting controls reported
  • Consistency: 31 of 31 current checks pass
  • Schedules: 5 filed schedules · includes major donors and executive pay
  • Filing history: 15 filing years from 2010 to 2024
  • Contacts: How to reach this organization
  • Money network: 5 filed money-flow records
  • Related organizations: Filed and resolved organization relationships.
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.
  • Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Sustainability: Operating margin scored 19/100.
  • High — Sustainability: Total-asset coverage ratio scored 28/100.
  • Moderate — Sustainability: Officer compensation ratio scored 30/100.
  • Moderate — Sustainability: Liabilities to assets ratio scored 44/100.