Fox Theatre Inc F/k/a Atlanta Landmarks Inc
Nonprofit profile at a glance
- EIN
- 131240132
- IRS 990 coverage
- 2009–2024
- Forms available
- Form 990 2024, Form 990-T 2024
- Location
- Atlanta, GA, USA
- Phone
- 4048812109
- Rating
- 82
- Verdict
- STRONG
- Rating confidence
- Moderate
- Sector
- Historical Societies, Related Historical Activities
Reported finances
- Revenue
- $37,365,614
- Expenses
- $30,291,816
- Assets
- $132,935,693
- Liabilities
- $13,672,292
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
28 people listed
Executive titles in this filing
- ALLAN C VELLA (PRESIDENT & CEO)
- WILLIAM RENSHAW (VICE PRESIDENT & CFO)
- JAMIE VOSMEIER (VICE PRESIDENT OF SALES AND MARKETING)
- RACHEL BOMELI (VICE PRESIDENT OF FACILITY OPERATIONS)
Highest reported compensation
- ALLAN C VELLA (PRESIDENT & CEO): $1,357,579 total reported compensation
- WILLIAM RENSHAW (VICE PRESIDENT & CFO): $396,697 total reported compensation
- JAMIE VOSMEIER (VICE PRESIDENT OF SALES AND MARKETING): $288,881 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
To preserve and share the fox theatre
What it reported doing in 2024
See schedule o atlanta's fox theatre is a world-renowned concert and event venue like no other. Conceived as the headquarters for the atlanta shriner's organization in 1928, the building was designed to evoke the mystery and magic of the ancient near east. Spanish palaces and egyptian temples influenced the building's elaborate and intensely ornate design which features soaring domes, sweeping archways, stunning gold leaf, and sumptuous interior details including a vast cobalt "sky" with a sea of twinkling stars. The building was enhanced by movie mogul william fox in 1929 and the venue flourished as atlanta's premiere movie palace until 1932, when the economic impact of the great depression forced william fox and the theatre into bankruptcy. The atlanta icon was purchased at auction for a fraction of its original cost and remained in high demand for the next three decades, showing hundreds of acclaimed films and hosting live performances from legendary entertainers.despite the fox's success, landmark movie palaces had begun to fall out of favor in the 1960s as customers migrated to the suburbs. In 1974, the fox theatre closed its doors, and the stunning landmark, beloved for generations, was suddenly facing demolition. Confronted with the possibility of losing the iconic building, the residents of atlanta sprang into action. They formed a non-profit called atlanta landmarks and launched the now legendary "save the fox" campaign, which raised funds to save the building from demolition. Atlanta landmarks (now called fox theatre, inc.) continues to run the theatre today, making it one of an elite group of not-for-profit theatres in the country committed to making performance art accessible to everyone.normally, the award-winning fox theatre hosts more than 200 performances annually and welcomes over 500,000 visitors to experience the best in broadway, concerts, ballet, comedy, and film. The fox has been widely recognized for its excellence in arts and entertainment, preservation, and arts education. Notably, the theatre was ranked #1 highest grossing theatre worldwide (5,000 seats or less) by billboard magazine in 2024, and #3 in pollstar magazine for ticket sales worldwide for venues (2,001 - 5,000 seats). It was also named the international entertainment buyers association theatre of the year in 2025. Additionally, the fox was awarded venuesnow's #1 top stop of the decade in 2019. Rolling stone magazine also listed the fox as one of "the best big rooms in america." for the past two decades, the fox theatre has consistently been ranked in the top three theatres in north america for gross ticket sales, cementing its legacy as a beloved atlanta icon and a historic entertainment venue for generations to come. The board of directors of fox theatre, inc. Continue to maintain our current mission "to preserve and share the fox theatre and vision "to be atlanta's preeminent cultural icon that enriches the human spirit and to further state that our primary mission of preserving and sharing the fox theatre can only be accomplished through advancing the arts in both metro atlanta and the state by providing arts education through our community partnerships effort fox gives (formerly the fox theatre institute), and culturally significant programming and/or exhibits in the fox theatre and/or through fox gives network of theatres for the enrichment and benefit of the citizens of the state of Georgia.
Operating model
- Revenue model
- Earned-program. 87% of the money available for current operations came from fees and other program revenue.
- Distribution model
- Direct operator. The filing allocates 97% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
STRONG - The filed numbers largely add up and a large share of available resources goes toward mission work. Fundraising costs are high for each dollar raised and some filing-based governance responses are negative or unanswered.
Rating breakdown
- Financial Efficiency: 68
- Transparency & Controls: 91
- Accountability: 95
- Sustainability: 73
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 69.9%; rating input score 70
- Program expense ratio: 78.5%; rating input score 78
- Fundraising efficiency: $7.18 raised per $1 spent on fundraising; rating input score 29; 29th percentile among comparable filings
Transparency & Controls
- Consistency checks: 93.3%; rating input score 93; 14th percentile among comparable filings
- Pay-setting controls: 6 of 6 controls in place; rating input score 100
- Compensation committee: Pass
- Independent consultant: Pass
- Other Form 990s reviewed: Pass
- Written employment contract: Pass
- Compensation survey or study: Pass
- Board or committee approval: Pass
- Foreign activity oversight: Limited
- Grant itemization coverage: 95.9%; rating input score 96; 25th percentile among comparable filings
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 66th percentile among comparable filings
- Governance controls: 8 of 9 controls in place; rating input score 89
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: Pass
- Other executive compensation review process: Fail
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: 18.9%; rating input score 81; 81st percentile among comparable filings
- Total-asset coverage ratio: 4.39; rating input score 83; 83rd percentile among comparable filings
- Liabilities to assets ratio: 0.1; rating input score 73; 73rd percentile among comparable filings
- Officer compensation ratio: 11.2%; rating input score 16; 16th percentile among comparable filings
Growth
- Program expense growth: 5.4% per year; rating input score 100; 44th percentile among comparable filings
- Revenue growth: 6.4% per year; rating input score 100; 55th percentile among comparable filings
- Asset growth: 9.6% per year; rating input score 100; 63rd percentile among comparable filings
Details
- Where the money goes: 69.9% of revenue deployed · 78.5% of spending went to programs
- Governance: 18 of 18 board members independent · 8 of 9 filing controls reported
- Programs: 2 filed program accomplishments · $23.8M in reported program spending
- Leadership: top reported pay $1.4M · 28 people listed · 6 of 6 pay-setting controls reported
- Highest-paid contractors: 5 contractors listed · $4.9M reported
- Consistency: 37 of 38 current checks pass · 1 finding to review
- Schedules: 7 filed schedules · includes major donors, grants, and executive pay
- Filing history: 12 filing years from 2009 to 2024
- Contacts: How to reach this organization
- Money network: 23 filed money-flow records
- Related organizations: 13 filed related-organization links
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Financial Efficiency: Fundraising efficiency scored 29/100.
- Review — Accountability: Governance controls: Other executive compensation review process not reported.
- High — Sustainability: Officer compensation ratio scored 16/100.
- Review — Transparency & Controls: Domestic grant itemization did not reconcile in the filed values.