Florida's Great Northwest Inc
Nonprofit profile at a glance
- EIN
- 593685250
- IRS 990 coverage
- 2010–2025
- Forms available
- Form 990 2025
- Location
- Niceville, FL, USA
- Phone
- 8505270999
- Rating confidence
- Limited
- Sector
- Chambers of Commerce & Business Leagues
Reported finances
- Revenue
- $1,222,536
- Expenses
- $1,265,986
- Assets
- $478,420
- Liabilities
- $43,407
Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
102 people listed
Executive titles in this filing
- JENNIFER CONOLEY (PRESIDENT & CEO)
Highest reported compensation
- JENNIFER CONOLEY (PRESIDENT & CEO): $215,213 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
To promote northwest Florida for economic growth and diversification, advocate for economic development issues that affect the region, and collaborate to improve regional competitiveness.
What it reported doing in 2025
Promoting economic growth and diversification: the organization actively markets to site selectors, c-suite executives in the region's target industry sectors, and industry influencers about northwest Florida through various communication channels like publications, trade show participation, direct mail campaigns, and its website.advocating for economic development issues: the organization works with government entities and other stakeholders to influence policies and create an environment favorable for business growth in the region.collaborating to improve regional competitiveness: the organization facilitates partnerships with local governments, businesses, educational institutions, and other partners to enhance the region's overall attractiveness for investment and job creation.
Operating model
- Revenue model
- Mixed. Its operating money came from several sources; no one source provided a clear majority.
- Distribution model
- Cannot be determined from the filing. The filing does not provide enough consistent spending detail to tell whether the nonprofit works directly or through others.
The verdict
- The available evidence is not sufficient to produce an overall rating for this filing. This is not a warning sign.
Rating breakdown
- Financial Efficiency: NotEnoughData
- Transparency & Controls: 74
- Accountability: 90
- Sustainability: 23
- Growth: 0
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: Limited
- Program expense ratio: Limited
- Fundraising efficiency: Limited
Transparency & Controls
- Consistency checks: 88.9%; rating input score 89; 4th percentile among comparable filings
- Pay-setting controls: 3 of 6 controls in place; rating input score 50
- Compensation committee: Missing
- Independent consultant: Missing
- Other Form 990s reviewed: Pass
- Written employment contract: Missing
- Compensation survey or study: Pass
- Board or committee approval: Pass
- Foreign activity oversight: Limited
- Grant itemization coverage: Limited
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: No; rating input score 0
Accountability
- Independent voting board: 100%; rating input score 100; 64th percentile among comparable filings
- Governance controls: 6 of 8 controls in place; rating input score 75
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: Pass
- Other executive compensation review process: NotApplicable
- Form 990 shared with the board: Fail
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Fail
Sustainability
- Operating margin: -3.6%; rating input score 22; 22nd percentile among comparable filings
- Total-asset coverage ratio: 0.38; rating input score 19; 19th percentile among comparable filings
- Liabilities to assets ratio: 0.09; rating input score 36; 36th percentile among comparable filings
- Officer compensation ratio: 17%; rating input score 21; 21st percentile among comparable filings
Growth
- Program expense growth: -4.6% per year; rating input score 0; 7th percentile among comparable filings
- Revenue growth: -10.2% per year; rating input score 0; 2nd percentile among comparable filings
- Asset growth: -6.8% per year; rating input score 0; 5th percentile among comparable filings
Details
- Where the money goes: Financial trends and filed revenue, expense, asset, and liability detail
- Governance: 101 of 101 board members independent · 6 of 8 filing controls reported
- Programs: 1 filed program accomplishment
- Leadership: top reported pay $215K · 102 people listed · 3 of 6 pay-setting controls reported
- Highest-paid contractors: 1 contractor listed · $150K reported
- Consistency: 9 of 10 current checks pass · 1 finding to review
- Schedules: 6 filed schedules · includes major donors, executive pay, and related organizations
- Filing history: 16 filing years from 2010 to 2025
- Contacts: How to reach this organization
- Money network: 1 filed money-flow record
- Related organizations: 1 filed related-organization link
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Review — Accountability: Governance controls: 2 of 8 not reported.
- High — Growth: Program expense growth scored 0/100.
- High — Growth: Revenue growth scored 0/100.
- High — Sustainability: Operating margin scored 22/100.
- High — Transparency & Controls: Related-party transparency scored 0/100.
- Review — Transparency & Controls: Schedule R controlled transactions itemized did not reconcile in the filed values.
- High — Sustainability: Total-asset coverage ratio scored 19/100.
- High — Growth: Asset growth scored 0/100.
- High — Sustainability: Officer compensation ratio scored 21/100.
- Moderate — Sustainability: Liabilities to assets ratio scored 36/100.