Florida Public Relations Association Inc

Nonprofit profile at a glance

EIN
591023019
IRS 990 coverage
2014–2024
Forms available
Form 990 2024
Location
Sarasota, FL, USA
Phone
9413652135
Rating
72
Verdict
SUPPORTED
Rating confidence
Moderate

Official website

Reported finances

Revenue
$813,778
Expenses
$764,652
Assets
$232,215
Liabilities
$1,432

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

18 people listed

Executive titles in this filing

  • JULIE FREY (PRESIDENT)
  • LINDSAY HUDOCK (PRESIDENT - ELECT)
  • WENDY CRITES WACKER (IMMEDIATE PAST PRESIDENT)
  • ELISE RAMER (VICE PRESIDENT OF ANNUAL C)
  • SUSAN FRANTZ (VICE PRESIDENT OF COMMUNIC)
  • KEVIN CHRISTIAN (VICE PRESIDENT OF CREDENTI)

People named in this filing

  • JULIE FREY (PRESIDENT)
  • LINDSAY HUDOCK (PRESIDENT - ELECT)
  • WENDY CRITES WACKER (IMMEDIATE PAST PRESIDENT)

Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

The Florida public relations association is dedicated to developing public relations practitioners who , through ethical and standardized practices enhance the public relations profession in Florida.

What it reported doing in 2024

Professional development programs and networking opportunities provided for public relations professionals in the state of Florida.

Operating model

Revenue model
Earned-program. 68% of the money available for current operations came from fees and other program revenue.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

SUPPORTED - The filed numbers largely add up and most voting board members are independent. Some filing-based governance responses are negative or unanswered and program spending has declined or grown slowly.

Rating breakdown

  • Financial Efficiency: 56
  • Transparency & Controls: 90
  • Accountability: 88
  • Sustainability: 47
  • Growth: 60

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 62%; rating input score 62
  • Program expense ratio: 66%; rating input score 66
  • Fundraising efficiency: Limited

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
  • Pay-setting controls: Limited
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Limited
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
  • Governance controls: 5 of 7 controls in place; rating input score 71
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Fail
    • Document-retention policy: Pass
    • CEO compensation review process: NotApplicable
    • Other executive compensation review process: NotApplicable
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Fail

Sustainability

  • Operating margin: 6%; rating input score 53; 53rd percentile among comparable filings
  • Total-asset coverage ratio: 0.3; rating input score 14; 14th percentile among comparable filings
  • Liabilities to assets ratio: 0.01; rating input score 72; 72nd percentile among comparable filings
  • Officer compensation ratio: 0%; rating input score 81; 81st percentile among comparable filings

Growth

  • Program expense growth: -3.1% per year; rating input score 0; 10th percentile among comparable filings
  • Revenue growth: 0.6% per year; rating input score 100; 17th percentile among comparable filings
  • Asset growth: 2.7% per year; rating input score 100; 28th percentile among comparable filings

Details

  • Where the money goes: 62% of revenue deployed · 66% of spending went to programs
  • Governance: 46 of 46 board members independent · 5 of 7 filing controls reported
  • Programs: 1 filed program accomplishment · $505K in reported program spending
  • Leadership: top reported pay $0 · 18 people listed
  • Highest-paid contractors: 1 contractor listed · $200K reported
  • Consistency: 17 of 17 current checks pass
  • Schedules: 1 filed schedules
  • Filing history: 11 filing years from 2014 to 2024
  • Contacts: How to reach this organization
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • Review — Accountability: Governance controls: 2 of 7 not reported.
  • High — Growth: Program expense growth scored 0/100.
  • High — Sustainability: Total-asset coverage ratio scored 14/100.
  • Review — Sustainability: Operating margin scored 53/100.