Florida Magazine Association Inc

Nonprofit profile at a glance

EIN
237376917
IRS 990-EZ coverage
2010–2025
Forms available
Form 990-EZ 2025
Location
Lake Mary, FL, USA
Rating
34
Verdict
REVIEW
Rating confidence
Moderate
Sector
Professional Societies, Associations

Reported finances

Revenue
$35,459
Expenses
$42,388
Assets
$5,054
Liabilities
$33,479

Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

11 people listed

Executive titles in this filing

  • Catherine Walters (Immediate Past President)
  • Jamie Rich (President)
  • GiGi Ortwein (Vice President)

People named in this filing

  • Catherine Walters (Immediate Past President)
  • Jamie Rich (President)
  • GiGi Ortwein (Vice President)

Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.

Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

We are a magazine association that helps promote freedom of speech in the Florida magazine industry through education and networking

What it reported doing in 2025

FMA works closely with other foundations to conduct an annual publishing conference with over 300 attendees and professionals with suppliers educational speakers and seminars providing valuable networking and education. Allowing attendees to gain knowledge and education that they can then take back to their own organizations to strengthen their own businesses and industry. Leaders in the group provide mentorship to new graduates coming into the journalism industry.

Operating model

Revenue model
Earned-program. 71% of the money available for current operations came from fees and other program revenue.
Distribution model
No current program activity. The filing reports no program spending for the current year.

The verdict

REVIEW - The filed numbers largely add up. A relatively small share of available resources goes toward mission work and program spending has declined or grown slowly.

Rating breakdown

  • Financial Efficiency: 0
  • Transparency & Controls: 82
  • Sustainability: 21
  • Growth: 0

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 0%; rating input score 0
  • Program expense ratio: Limited

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 51st percentile among comparable filings
  • Major donor itemization: Limited

Sustainability

  • Operating margin: -19.5%; rating input score 22; 22nd percentile among comparable filings
  • Total-asset coverage ratio: 0.12; rating input score 14; 14th percentile among comparable filings
  • Liabilities to assets ratio: 6.62; rating input score 1; 1st percentile among comparable filings
  • Officer compensation ratio: 0%; rating input score 56; 56th percentile among comparable filings

Growth

  • Program expense growth: -19.4% per year; rating input score 0; 20th percentile among comparable filings
  • Revenue growth: -8.4% per year; rating input score 0; 27th percentile among comparable filings
  • Asset growth: -6.8% per year; rating input score 0; 21st percentile among comparable filings

Details

  • Where the money goes: 0% of revenue deployed
  • Governance: Filed governance answers
  • Accomplishments: 1 filed program accomplishment
  • Leadership: top reported pay $0 · 11 people listed
  • Consistency: 7 of 7 current checks pass
  • Schedules: 1 filed schedules
  • Filing history: 11 filing years from 2010 to 2025
  • Contacts: How to reach this organization
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Financial Efficiency: Mission deployment rate scored 0/100.
  • High — Growth: Program expense growth scored 0/100.
  • High — Growth: Revenue growth scored 0/100.
  • High — Sustainability: Operating margin scored 22/100.
  • High — Sustainability: Total-asset coverage ratio scored 14/100.
  • High — Growth: Asset growth scored 0/100.
  • High — Sustainability: Liabilities to assets ratio scored 1/100.
  • Review — Sustainability: Officer compensation ratio scored 56/100.