First Serve - New Mexico

Legal name: First Serve-nm Inc

Nonprofit profile at a glance

EIN
270044395
IRS 990 coverage
2010–2024
Official website data refreshed
Sep 2026
Forms available
Form 990 2024
Location
Santa Fe, NM, USA
Phone
5052809965
Rating
68
Verdict
SUPPORTED
Rating confidence
Moderate
Sector
Racquet Sports

Official website

Reported finances

Revenue
$9,633,657
Expenses
$580,200
Assets
$22,735,018
Liabilities
$1,457

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

8 people listed

Executive titles in this filing

  • DRANGELIQUE COOK-LOWRY (PRESIDENT)
  • KAREN B HERHAHN (VICE PRESIDENT)

People named in this filing

  • DRANGELIQUE COOK-LOWRY (PRESIDENT)
  • KAREN B HERHAHN (VICE PRESIDENT)
  • MARY C ROSS (SECRETARY)

Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

First Serve - New Mexico is dedicated to transforming Santa Fe’s students into champions both on and off the court by empowering them to reach their full potential and become lifelong learners and leaders.

What it reported doing in 2024

First serve New Mexico is a 501(c)(3) charitable organization in santa fe, New Mexico founded by philanthropists eleanor & richard brenner in 2003. Our mission is to transform santa fe's students into champions both on and off the court by empowering them to reach their full potential and become lifelong learners and leaders. The organization provides year round tutoring, life skills, and tennis programming at no cost to santa fe public school students grades 3-12.

Operating model

Revenue model
Donor-supported. 95% of the money available for current operations came from contributions and gifts.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
  • Includes noncash contributions: Reported contributions include donated property or goods.

The verdict

SUPPORTED - The filed numbers largely add up and most voting board members are independent. A relatively small share of available resources goes toward mission work and some filing-based governance responses are negative or unanswered.

Rating breakdown

  • Financial Efficiency: 32
  • Transparency & Controls: 92
  • Accountability: 88
  • Sustainability: 97
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 5.3%; rating input score 5
  • Program expense ratio: 60.9%; rating input score 61
  • Fundraising efficiency: $69.24 raised per $1 spent on fundraising; rating input score 82; 82nd percentile among comparable filings

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
  • Pay-setting controls: Limited
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
  • Governance controls: 5 of 7 controls in place; rating input score 71
    • Conflict-of-interest policy: Fail
    • Whistleblower policy: Fail
    • Document-retention policy: Pass
    • CEO compensation review process: NotApplicable
    • Other executive compensation review process: NotApplicable
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: 94%; rating input score 99; 99th percentile among comparable filings
  • Total-asset coverage ratio: 39.18; rating input score 98; 98th percentile among comparable filings
  • Liabilities to assets ratio: 0; rating input score 94; 94th percentile among comparable filings
  • Officer compensation ratio: 0%; rating input score 91; 91st percentile among comparable filings

Growth

  • Program expense growth: 4.6% per year; rating input score 100; 37th percentile among comparable filings
  • Revenue growth: 26.1% per year; rating input score 100; 92nd percentile among comparable filings
  • Asset growth: 28.7% per year; rating input score 100; 92nd percentile among comparable filings

Details

  • What they do: 4 programs and campaigns described on the official site · 2 operating locations identified
  • Where the money goes: 5.3% of revenue deployed · 60.9% of spending went to programs
  • Governance: 8 of 8 board members independent · 5 of 7 filing controls reported
  • Programs: 2 filed program accomplishments · $353K in reported program spending
  • Leadership: top reported pay $0 · 8 people listed
  • Consistency: 27 of 27 current checks pass
  • Schedules: 6 filed schedules · includes major donors
  • Filing history: 15 filing years from 2010 to 2024
  • Contacts: How to reach this organization
  • Money network: Resolved incoming and outgoing counterparties from filed money flows.
  • Related organizations: Filed and resolved organization relationships.
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Financial Efficiency: Mission deployment rate scored 5/100.
  • Review — Accountability: Governance controls: 2 of 7 not reported.