Familymeans

Nonprofit profile at a glance

EIN
416045574
IRS 990 coverage
2014–2025
Forms available
Form 990 2025
Location
Stillwater, MN, USA
Phone
6514394840
Rating
81
Verdict
STRONG
Rating confidence
Moderate
Sector
Financial Counseling

Official website

Reported finances

Revenue
$6,588,042
Expenses
$5,626,052
Assets
$18,266,625
Liabilities
$548,186

Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

19 people listed

Executive titles in this filing

  • JAMES KROENING (PRESIDENT & CEO)

Highest reported compensation

  • JAMES KROENING (PRESIDENT & CEO): $165,391 total reported compensation
  • DOUG ELLIOTT (DIRECTOR OF FINANCE): $113,102 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Familymeans strengthens communities by helping individuals and families through challenges in all life stages.

What it reported doing in 2025

Counseling and therapyfamilymeans is a mn and wi licensed mental health clinic with offices in hudson, stillwater, st. Paul, and 14 schools in two school districts. Services include outpatient assessment and counseling services to address a wide variety of mental health issues to all who request services, regardless of ability to pay. The center for grief and loss in st. Paul offers specialized outpatient services for clients who have experienced complicated or ambiguous loss, and significant trauma. (continued on schedule o)the goal of the counseling and therapy program is to help clients understand their problems and see ways to begin solving these problems. Individual assessments are completed, and therapy is offered to children, adolescents, and adults to mitigate issues such as emotional disturbances of depression or anxiety, school or employment problems, and other personal or relationship concerns. Family therapy assists groups of people functioning as a family unit with issues such as communication, conflict, and parenting. Group therapy is topic-specific and variable. School-located counseling programs allow students to access mental health therapy while reducing potential barriers such as transportation, financial or scheduling concerns; children in transition groups in elementary schools are offered to students whose parents are divorcing, as well as other group topics as needed at each school level. Our scheduling goal is to arrange appointments withing 3 weeks of an initial call for help. In 2025, we provided counseling services to 976 people in our stillwater and hudson offices, 359 in st. Paul, and 425 students in school-based counseling, while also providing 2,195 staff contacts and over 1,468 parent contacts.

Operating model

Revenue model
Mixed. Its operating money came from several sources; no one source provided a clear majority.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
  • Includes noncash contributions: Reported contributions include donated property or goods.

The verdict

STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Fundraising costs are high for each dollar raised and some filing-based governance responses are negative or unanswered.

Rating breakdown

  • Financial Efficiency: 76
  • Transparency & Controls: 79
  • Accountability: 91
  • Sustainability: 66
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 75.8%; rating input score 76
  • Program expense ratio: 86%; rating input score 86
  • Fundraising efficiency: $14.21 raised per $1 spent on fundraising; rating input score 48; 48th percentile among comparable filings

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
  • Pay-setting controls: 3 of 6 controls in place; rating input score 50
    • Compensation committee: Missing
    • Independent consultant: Missing
    • Other Form 990s reviewed: Pass
    • Written employment contract: Missing
    • Compensation survey or study: Pass
    • Board or committee approval: Pass
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 93.3%; rating input score 93; 24th percentile among comparable filings
  • Governance controls: 8 of 9 controls in place; rating input score 89
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: Fail
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: 14.6%; rating input score 65; 65th percentile among comparable filings
  • Total-asset coverage ratio: 3.25; rating input score 72; 72nd percentile among comparable filings
  • Liabilities to assets ratio: 0.03; rating input score 67; 67th percentile among comparable filings
  • Officer compensation ratio: 5%; rating input score 57; 57th percentile among comparable filings

Growth

  • Program expense growth: 1.9% per year; rating input score 100; 19th percentile among comparable filings
  • Revenue growth: 2.3% per year; rating input score 100; 18th percentile among comparable filings
  • Asset growth: 4.5% per year; rating input score 100; 30th percentile among comparable filings

Details

  • Where the money goes: 75.8% of revenue deployed · 86% of spending went to programs
  • Governance: 14 of 15 board members independent · 8 of 9 filing controls reported
  • Programs: 4 filed program accomplishments · $4.8M in reported program spending
  • Leadership: top reported pay $165K · 19 people listed · 3 of 6 pay-setting controls reported
  • Highest-paid contractors: 1 contractor listed · $128K reported
  • Consistency: 36 of 36 current checks pass
  • Schedules: 6 filed schedules · includes major donors and executive pay
  • Filing history: 11 filing years from 2014 to 2025
  • Contacts: How to reach this organization
  • Money network: 2 filed money-flow records
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • Moderate — Financial Efficiency: Fundraising efficiency scored 48/100.
  • Review — Accountability: Governance controls: Other executive compensation review process not reported.
  • Review — Sustainability: Officer compensation ratio scored 57/100.