Fairytale Town Inc
Nonprofit profile at a glance
- EIN
- 941669088
- IRS 990 coverage
- 2013–2024
- Forms available
- Form 990 2024
- Location
- Sacramento, CA, USA
- Phone
- 9168085388
- Rating
- 79
- Verdict
- SUPPORTED
- Rating confidence
- Moderate
- Sector
- Parks and Playgrounds
Reported finances
- Revenue
- $2,962,484
- Expenses
- $2,724,424
- Assets
- $7,910,528
- Liabilities
- $155,826
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
16 people listed
Executive titles in this filing
- Priscilla Enriquez (President)
- Kevin Lund (Vice President)
- Danielle Stephens (Past President)
Highest reported compensation
- Kevin Smith-Fagan (Executive Dir.): $180,901 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Fairytale Town is dedicated to promoting the imagination, creativity and education of children. Our vision is to inspire, educate and strengthen communities through play. Fairytale Town strives to reach out to new audiences through developing innovative and meaningful programming.
What it reported doing in 2024
Since opening in 1959, Fairytale Town has welcomed families from all over the world through Humpty Dumptys gate into an enchanted realm. Today, we are welcoming our fourth generation of visitors into two and a half acres of magic and fun that have stood the test of time.A nonprofit children's storybook park and education center, Fairytale Town is home to three-dimensional playsets based on favorite fairytales and nursery rhymes, a family of barnyard animals, interactive learning gardens, two performing arts stages, and an off-site adventure playground. Significant physical improvements and innovative programming have established Fairytale Town as an important destination that promotes quality family time, play, creativity, imagination, learning and fun.Fairytale Town remains the only literacy-based park that serves children in this region. Year-round special events and educational programming introduce literacy and creative experiences to approximately 250,000 visitors each year. Park attractions include King Arthurs Castle, the Giants Foot from Jack and the Beanstalk, a Pirate Ship, Robin Hoods Sherwood Forest, Mr. McGregors Garden, and the Mother Goose Stage. Numerous slides are situated in playsets throughout the park, including the Old Woman Who Live in a Shoe slide and Owls Tree House slide. The Crooked Mile is the hands-down favorite set! Now when childrens activities and entertainment tend to be commercial and passive, Fairytale Town is a physically active, imagination-stimulating alternative one that is needed more than ever.
Operating model
- Revenue model
- Earned-program. 63% of the money available for current operations came from fees and other program revenue.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
- Includes noncash contributions: Reported contributions include donated property or goods.
The verdict
SUPPORTED - A large share of available resources goes toward mission work and the filed numbers largely add up. Fundraising costs are high for each dollar raised and expenses are high relative to revenue.
Rating breakdown
- Financial Efficiency: 75
- Transparency & Controls: 71
- Accountability: 100
- Sustainability: 63
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 80.6%; rating input score 81
- Program expense ratio: 83.3%; rating input score 83
- Fundraising efficiency: $5.8 raised per $1 spent on fundraising; rating input score 21; 21st percentile among comparable filings
Transparency & Controls
- Consistency checks: 93.8%; rating input score 94; 20th percentile among comparable filings
- Pay-setting controls: 2 of 6 controls in place; rating input score 33
- Compensation committee: Missing
- Independent consultant: Missing
- Other Form 990s reviewed: Missing
- Written employment contract: Pass
- Compensation survey or study: Missing
- Board or committee approval: Pass
- Foreign activity oversight: Limited
- Grant itemization coverage: Limited
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
- Governance controls: 8 of 8 controls in place; rating input score 100
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: NotApplicable
- Other executive compensation review process: Pass
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: 8%; rating input score 58; 58th percentile among comparable filings
- Total-asset coverage ratio: 2.9; rating input score 73; 73rd percentile among comparable filings
- Liabilities to assets ratio: 0.02; rating input score 81; 81st percentile among comparable filings
- Officer compensation ratio: 6.6%; rating input score 43; 43rd percentile among comparable filings
Growth
- Program expense growth: 6.1% per year; rating input score 100; 46th percentile among comparable filings
- Revenue growth: 8% per year; rating input score 100; 60th percentile among comparable filings
- Asset growth: 18.3% per year; rating input score 100; 81st percentile among comparable filings
Details
- Where the money goes: 80.6% of revenue deployed · 83.3% of spending went to programs
- Governance: 15 of 15 board members independent · 8 of 8 filing controls reported
- Programs: 1 filed program accomplishment · $2.3M in reported program spending
- Leadership: top reported pay $181K · 16 people listed · 2 of 6 pay-setting controls reported
- Consistency: 29 of 30 current checks pass · 1 finding to review
- Schedules: 7 filed schedules · includes major donors and executive pay
- Filing history: 11 filing years from 2013 to 2024
- Contacts: How to reach this organization
- Money network: 1 filed money-flow record
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Financial Efficiency: Fundraising efficiency scored 21/100.
- Review — Sustainability: Operating margin scored 58/100.
- Moderate — Transparency & Controls: Schedule A contributions reconciliation did not reconcile in the filed values.
- Moderate — Sustainability: Officer compensation ratio scored 43/100.