Experience Maple Grove
Nonprofit profile at a glance
- EIN
- 874205360
- IRS 990 coverage
- 2022–2024
- Forms available
- Form 990 2024
- Location
- Maple Grove, MN, USA
- Phone
- 6127503341
- Rating
- 82
- Verdict
- STRONG
- Rating confidence
- Moderate
- Sector
- Chambers of Commerce & Business Leagues
Reported finances
- Revenue
- $1,084,358
- Expenses
- $932,262
- Assets
- $1,009,711
- Liabilities
- $67,627
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
13 people listed
People named in this filing
- AJ STEVENS (BOARD MEMBER)
- LISA ALBERS (BOARD CHAIR)
- CRAIG DOKKEN (BOARD VICE CHAIR)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Experience maple grove was founded in 2022. We're the official destination marketing organization for the city of maple grove, Minnesota. We're a city for business and leisure travelers as well as residents, defining maple grove as a premier destination offering year round blends of attractions, nested among parks and green spaces. Experience maple grove builds relationships through the community to present an invitation to shop, dine, play, and stay in maple grove.
Operating model
- Revenue model
- Earned-program. 94% of the money available for current operations came from fees and other program revenue.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Some filing-based governance responses are negative or unanswered and total assets are small relative to annual expenses; liquid coverage is unknown.
Rating breakdown
- Financial Efficiency: 79
- Transparency & Controls: 90
- Accountability: 76
- Sustainability: 60
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 82.1%; rating input score 82
- Program expense ratio: 100%; rating input score 100
- Fundraising efficiency: Limited
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
- Pay-setting controls: Limited
- Foreign activity oversight: Limited
- Grant itemization coverage: Limited
- Major donor itemization: Limited
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
- Governance controls: 3 of 7 controls in place; rating input score 43
- Conflict-of-interest policy: Pass
- Whistleblower policy: Fail
- Document-retention policy: Fail
- CEO compensation review process: NotApplicable
- Other executive compensation review process: NotApplicable
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Missing
- Independent financial-statement audit: Fail
Sustainability
- Operating margin: 14%; rating input score 68; 68th percentile among comparable filings
- Total-asset coverage ratio: 1.08; rating input score 45; 45th percentile among comparable filings
- Liabilities to assets ratio: 0.07; rating input score 48; 48th percentile among comparable filings
- Officer compensation ratio: 0%; rating input score 81; 81st percentile among comparable filings
Growth
- Program expense growth: 58.9% per year; rating input score 100; 97th percentile among comparable filings
- Revenue growth: 21.2% per year; rating input score 100; 86th percentile among comparable filings
- Asset growth: 35% per year; rating input score 100; 93rd percentile among comparable filings
Details
- Where the money goes: 82.1% of revenue deployed · 100% of spending went to programs
- Governance: 13 of 13 board members independent · 3 of 7 filing controls reported
- Programs: 1 filed program accomplishment · $932K in reported program spending
- Leadership: top reported pay $0 · 13 people listed
- Consistency: 25 of 25 current checks pass
- Schedules: 3 filed schedules
- Filing history: 3 filing years from 2022 to 2024
- Contacts: How to reach this organization
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
- Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Moderate — Accountability: Governance controls: 3 of 6 not reported.
- Moderate — Sustainability: Total-asset coverage ratio scored 45/100.
- Moderate — Sustainability: Liabilities to assets ratio scored 48/100.