Every Mother Counts

Nonprofit profile at a glance

EIN
454102644
IRS 990 coverage
2012–2025
Forms available
Form 990 2025, Form 990-N 2011
Location
New York, NY, USA
Phone
6469186609
Rating
73
Verdict
SUPPORTED
Rating confidence
Moderate
Sector
Public Health Program (Includes General Health and Wellness Promotion Services)

Official website

Reported finances

Revenue
$8,610,482
Expenses
$7,809,616
Assets
$11,331,283
Liabilities
$473,632

Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

19 people listed

Executive titles in this filing

  • CHRISTY TURLINGTON BURNS (PRESIDENT AND FOUNDER)
  • YALDA NIKOOMANESH (VICE PRESIDENT, PHILANTHROPY)
  • DIVYA SOORYAKUMAR (VICE PRESIDENT, PROGRAMS & IMPACT)

Highest reported compensation

  • YALDA NIKOOMANESH (VICE PRESIDENT, PHILANTHROPY): $233,408 total reported compensation
  • DIVYA SOORYAKUMAR (VICE PRESIDENT, PROGRAMS & IMPACT): $219,854 total reported compensation
  • COURTNEY Y SALDANA (CHIEF OF STAFF): $196,799 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Every mother counts is a nonprofit organization dedicated to making pregnancy and childbirth safe, respectful, and equitable for everyone, everywhere. Motivated by the belief that maternal health is a human right, we advance evidence-based strategies to address the global maternal health crisis and improve maternal health outcomes and the experience of care for all, focusing specifically on supporting community-centered care and workforce development. We do this by raising awareness about the maternal health crisis, investing in community-led solutions, and advocating for critical systems change.

What it reported doing in 2025

Grantmaking in 2025, every mother counts committed grants to community-based organizations working to improve access to safe, respectful, and equitable maternity care in eight core countries (bangladesh, guatemala, haiti, indonesia, kenya, nepal, tanzania, and the united states). Through general operating support grants, emc invests in community-led solutions that expand, strengthen, and diversify the maternity care workforce and advance proven, evidence-based models of care and support through direct service provision. In addition to general operating support grants, emc issued emergency grants to support maternal health-related services in connection with an ongoing emergency or in the immediate aftermath of a disaster, discretionary grants, or one-time support, for maternal health initiatives, and impact scaler grants for maternal health project-specific work.

Operating model

Revenue model
Donor-supported. 95% of the money available for current operations came from contributions and gifts.
Distribution model
Grant intermediary. The nonprofit sent 65% of its reported program spending out as grants.
  • Includes noncash contributions: Reported contributions include donated property or goods.

The verdict

SUPPORTED - A large share of available resources goes toward mission work and the filed numbers largely add up. The filing reports few safeguards for money sent abroad and fundraising costs are high for each dollar raised.

Rating breakdown

  • Financial Efficiency: 64
  • Transparency & Controls: 68
  • Accountability: 100
  • Sustainability: 49
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 67.7%; rating input score 68
  • Program expense ratio: 72.5%; rating input score 72
  • Fundraising efficiency: $6.85 raised per $1 spent on fundraising; rating input score 23; 23rd percentile among comparable filings

Transparency & Controls

  • Consistency checks: 94.4%; rating input score 94; 25th percentile among comparable filings
  • Pay-setting controls: 2 of 6 controls in place; rating input score 33
    • Compensation committee: Missing
    • Independent consultant: Missing
    • Other Form 990s reviewed: Missing
    • Written employment contract: Missing
    • Compensation survey or study: Pass
    • Board or committee approval: Pass
  • Foreign activity oversight: 2 of 8 controls in place; rating input score 25
    • Claims monitoring procedures: Pass
    • Requires narrative reports: Fail
    • Conducts field audits: Fail
    • May suspend future funding: Fail
    • Requires financial reports: Fail
    • Conducts site visits: Fail
    • Requires grant agreements: Pass
    • May require repayment: Fail
  • Grant itemization coverage: 99.7%; rating input score 100; 46th percentile among comparable filings
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
  • Governance controls: 9 of 9 controls in place; rating input score 100
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: Pass
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: 9.3%; rating input score 54; 54th percentile among comparable filings
  • Total-asset coverage ratio: 1.45; rating input score 47; 47th percentile among comparable filings
  • Liabilities to assets ratio: 0.04; rating input score 63; 63rd percentile among comparable filings
  • Officer compensation ratio: 16.4%; rating input score 20; 20th percentile among comparable filings

Growth

  • Program expense growth: 10.1% per year; rating input score 100; 61st percentile among comparable filings
  • Revenue growth: 9.4% per year; rating input score 100; 64th percentile among comparable filings
  • Asset growth: 13.6% per year; rating input score 100; 70th percentile among comparable filings

Details

  • Where the money goes: 67.7% of revenue deployed · 72.5% of spending went to programs
  • Governance: 12 of 12 board members independent · 9 of 9 filing controls reported
  • Programs: 3 filed program accomplishments · $5.7M in reported program spending
  • Leadership: top reported pay $233K · 19 people listed · 2 of 6 pay-setting controls reported
  • Highest-paid contractors: 2 contractors listed · $390K reported
  • Consistency: 42 of 43 current checks pass · 1 finding to review
  • Schedules: 10 filed schedules · includes major donors, foreign activity, grants, and executive pay
  • Filing history: 13 filing years from 2012 to 2025
  • Contacts: How to reach this organization
  • Money network: 49 filed money-flow records
  • Related organizations: 42 filed related-organization links
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Transparency & Controls: Foreign activity oversight: 6 of 8 not reported.
  • High — Financial Efficiency: Fundraising efficiency scored 23/100.
  • Review — Sustainability: Operating margin scored 54/100.
  • Moderate — Sustainability: Total-asset coverage ratio scored 47/100.
  • High — Sustainability: Officer compensation ratio scored 20/100.
  • Review — Transparency & Controls: Domestic grant itemization did not reconcile in the filed values.