Ethnographic Media Inc
Nonprofit profile at a glance
- EIN
- 731550140
- IRS 990 coverage
- 2010–2012
- Official website data refreshed
- Jul 2026
- Forms available
- Form 990 2012
- Location
- Oklahoma City, OK, USA
- Phone
- 4057457900
- Rating confidence
- Limited
- Sector
- Religious Media, Communications
- Affiliation
- Religious (unspecified)
Reported finances
- Revenue
- $758,401
- Expenses
- $2,574,069
- Assets
- $672,716
- Liabilities
- $17,169
Source: IRS Form 990. Selected filing: tax year 2012. Amounts in USD.
Leadership & pay
8 people listed
Source: IRS Form 990. Selected filing: tax year 2012. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Ethnographic media, inc. Produces and distributes documentary film and new media content designed to "inform choice, empower voice" by creating awareness of important global issues and inspiring people to action. We aim to be a relevant, artistic, and authentic brand in the center of media culture, empowering both activism and understanding in the critical issues the world faces today. We are artists, writers, and filmmakers who shine a spotlight on the selfless actions of real people around the world. We use unconventional strategies and new forms of media to excite our audience about living out what they believe.
What it reported doing in 2012
Produced and distributed documentary film and new media content designed to "inform choice, empower voice" by creating awareness of important global issues and inspiring people to action.
Operating model
- Revenue model
- Mixed. Its operating money came from several sources; no one source provided a clear majority.
- Distribution model
- Cannot be determined from the filing. The filing does not provide enough consistent spending detail to tell whether the nonprofit works directly or through others.
The verdict
- The available evidence is not sufficient to produce an overall rating for this filing. This is not a warning sign.
Rating breakdown
- Financial Efficiency: NotEnoughData
- Transparency & Controls: 51
- Accountability: 43
- Sustainability: 14
- Growth: 0
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: Limited
- Program expense ratio: Limited
- Fundraising efficiency: Limited
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 60th percentile among comparable filings
- Pay-setting controls: 2 of 6 controls in place; rating input score 33
- Compensation committee: Missing
- Independent consultant: Missing
- Other Form 990s reviewed: Missing
- Written employment contract: Pass
- Compensation survey or study: Missing
- Board or committee approval: Pass
- Foreign activity oversight: Scored; rating input score 0
- Grant itemization coverage: Scored; rating input score 0
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Limited
Accountability
- Independent voting board: 33.3%; rating input score 33; 9th percentile among comparable filings
- Governance controls: 5 of 9 controls in place; rating input score 56
- Conflict-of-interest policy: Fail
- Whistleblower policy: Fail
- Document-retention policy: Pass
- CEO compensation review process: Pass
- Other executive compensation review process: Pass
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Missing
- Independent financial-statement audit: Fail
Sustainability
- Operating margin: -239.4%; rating input score 0; 0th percentile among comparable filings
- Total-asset coverage ratio: 0.26; rating input score 14; 14th percentile among comparable filings
- Liabilities to assets ratio: 0.03; rating input score 73; 73rd percentile among comparable filings
- Officer compensation ratio: 21.2%; rating input score 11; 11th percentile among comparable filings
Growth
- Program expense growth: Limited
- Revenue growth: -55.6% per year; rating input score 0; 2nd percentile among comparable filings
- Asset growth: -39.8% per year; rating input score 0; 3rd percentile among comparable filings
Details
- Where the money goes: Financial trends and filed revenue, expense, asset, and liability detail
- Governance: 1 of 3 board members independent · 5 of 9 filing controls reported
- Programs: 1 filed program accomplishment · $1.6M in reported program spending
- Leadership: top reported pay $206K · 8 people listed · 2 of 6 pay-setting controls reported
- Consistency: 24 of 24 current checks pass
- Schedules: 6 filed schedules · includes major donors, foreign activity, and executive pay
- Filing history: 3 filing years from 2010 to 2012
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Moderate — Accountability: Independent voting board scored 33/100.
- High — Transparency & Controls: Foreign activity oversight scored 0/100.
- High — Transparency & Controls: Grant itemization coverage scored 0/100.
- High — Growth: Revenue growth scored 0/100.
- Review — Accountability: Governance controls: 3 of 8 not reported.
- High — Sustainability: Operating margin scored 0/100.
- High — Growth: Asset growth scored 0/100.
- High — Sustainability: Total-asset coverage ratio scored 14/100.
- High — Sustainability: Officer compensation ratio scored 11/100.