Earthsayers
Nonprofit profile at a glance
- EIN
- 934893765
- IRS 990-EZ coverage
- 2024–2025
- Forms available
- Form 990-EZ 2025
- Location
- San Lorenzo, CA, USA
- Phone
- 4157025327
- Rating
- 85
- Verdict
- STRONG
- Rating confidence
- Moderate
- Sector
- Media, Communications Organizations
Reported finances
- Revenue
- $50,490
- Expenses
- $77,514
- Assets
- $7,919
- Liabilities
- $32
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
4 people listed
Executive titles in this filing
- Ruth Ann Barrett (Board President)
People named in this filing
- Ruth Ann Barrett (Board President)
- James Caldwell Jr (Board Treasurer)
- Gigi Carter (Board Secretary)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
The primary exempt purpose of EarthSayers is to educate and inspire the millions searching for environmental, social/cultural, and economic solutions in this Age of Global Warming. We amplify the voices of sustainability, those people who care about life on earth.
What it reported doing in 2025
EarthSayers.org, our primary program service, is an information service in the form of a specialized search engine amplifying the voices of sustainability. Our objective is to improve and grow this website that is free to the public and without commercial advertising. In 2025, we finished the bulk of our plan to relaunch the site, so it is (1) a more compelling creative look and feel and (2) uses artificial intelligence to reduce the processing time to curate the video content. We continue to grow the collection and have hired a part-time consultant to help with curation, as well as an information administrator/programmer who has continued to keep the Content Management System (CMS) working. In 2025, there were 337,236 unique visitors, up from 55,630 in 2024. In 2025 we introduced a campaign approach on LinkedIn to promote voices of sustainability. We are targeting LinkedIn members in 2026. This led to the creation of an "EarthSayers Cinema" on LinkedIn. We sponsored the screening of a feature film, Mrs Robinson, and produced an interview between Mary Robinson and her friend and colleague at Project Dandelion, Ronda Carnegie. Our first advertising venture, Mrs Robinson's LinkedIn campaign delivered a standout performance, far exceeding typical platform averages. With a total reach of 65,646 professionals, the Mrs Robinson initiative generated 3,374 clickthroughs and achieved an impressive average CTR of 6.14% - well above the LinkedIn advertising average, which typically sits closer to 0.5-1%. In addition, the campaign drove over 3,500 website visits and maintained a video completion rate above 9%, demonstrating strong audience engagement from first impression through to action. These results highlight the power of a well-targeted LinkedIn strategy to drive meaningful traffic and attention at scale.
Operating model
- Revenue model
- Donor-supported. 99% of the money available for current operations came from contributions and gifts.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Expenses are high relative to revenue and total assets are small relative to annual expenses; liquid coverage is unknown.
Rating breakdown
- Financial Efficiency: 95
- Transparency & Controls: 82
- Sustainability: 19
- Growth: 80
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 100%; rating input score 100
- Program expense ratio: 85.7%; rating input score 86
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 51st percentile among comparable filings
- Major donor itemization: Limited
Sustainability
- Operating margin: -53.5%; rating input score 12; 12th percentile among comparable filings
- Total-asset coverage ratio: 0.1; rating input score 13; 13th percentile among comparable filings
- Liabilities to assets ratio: 0; rating input score 28; 28th percentile among comparable filings
- Officer compensation ratio: 0%; rating input score 56; 56th percentile among comparable filings
Growth
- Program expense growth: 135.3% per year; rating input score 100; 98th percentile among comparable filings
- Revenue growth: 0.1% per year; rating input score 100; 50th percentile among comparable filings
- Asset growth: -135.1% per year; rating input score 0; 1st percentile among comparable filings
Details
- Where the money goes: 100% of revenue deployed · 85.7% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 1 filed program accomplishment · $66K in reported program spending
- Leadership: top reported pay $0 · 4 people listed
- Consistency: 9 of 9 current checks pass
- Schedules: 2 filed schedules
- Filing history: 2 filing years from 2024 to 2025
- Contacts: How to reach this organization
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Sustainability: Operating margin scored 12/100.
- High — Sustainability: Total-asset coverage ratio scored 13/100.
- High — Growth: Asset growth scored 0/100.
- High — Sustainability: Liabilities to assets ratio scored 28/100.
- Review — Sustainability: Officer compensation ratio scored 56/100.