Dr Shalon Maternal Action Project Inc
Nonprofit profile at a glance
- EIN
- 843927844
- IRS 990 coverage
- 2022–2025
- Forms available
- Form 990 2025, Form 990-N 2021
- Location
- Atlanta, GA, USA
- Phone
- 4047899316
- Rating
- 76
- Verdict
- SUPPORTED
- Rating confidence
- Moderate
- Sector
- Reproductive Health Care Facilities and Allied Services
Reported finances
- Revenue
- $353,556
- Expenses
- $232,358
- Assets
- $186,268
- Liabilities
- $1,225
Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
5 people listed
People named in this filing
- Wanda Irving MPA (Director)
- Ndidiamaka Amutah-Onukagha PhD MPH (Director)
- Zsakeba Henderson MD (Director)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
The mission of Dr. Shalon Maternal Action Project is to increase awareness of the Black maternal health crisis, and to develop and promote community-based action-driven strategies that improve reproductive health outcomes and recognize the human-centered value of Black birthing people and families.
What it reported doing in 2025
DSMAP continues to expand its impact through communty-driven advocacy, education, and direct support for families affected by Black maternal mortality. DSMAP continues to enhance the Believe Her App in an effort to provide a space of education and peer support. With a public presence - as panelists, lived experience experts, keynoters at national conferences and maternal health summits, DSMAP's co-founder, Wanda Irving, has remained steadfast in her commitment to educating and advocating for maternal health equity. She has shared her expertise and lived experience with over 100 influential platforms around the country, from the Indiana Maternal Health ECHO to Representative Lauren Underwood's Maternal Health Conference. Her tireless work continues to shape national conversations and push for meaningful systemic change. Reach & Recognition: An engaged network of over 3,000 individuals receive our regular updates, resources and calls to action through a curated communications list A growing digital footprint includes 950+ LinkedIn followers and an active Facebook audience DSMAP has been featured in national media outlets such as NPR, Essence and Delaware Public Media, with storytelling and advocacy that elevate the issue of maternal mortality and the resilience of Black families DSMAP created The Last Lullaby, an award-winning public awareness campaign honored by Clio Health for its impact on humanizing Black maternal mortality through visual storytelling.
Operating model
- Revenue model
- Donor-supported. 96% of the money available for current operations came from contributions and gifts.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
- Includes noncash contributions: Reported contributions include donated property or goods.
The verdict
SUPPORTED - The filed numbers largely add up and a large share of total spending goes to programs. A relatively small share of available resources goes toward mission work and some filing-based governance responses are negative or unanswered.
Rating breakdown
- Financial Efficiency: 61
- Transparency & Controls: 92
- Accountability: 82
- Sustainability: 62
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 50.7%; rating input score 51
- Program expense ratio: 77.2%; rating input score 77
- Fundraising efficiency: $25.92 raised per $1 spent on fundraising; rating input score 61; 61st percentile among comparable filings
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 64th percentile among comparable filings
- Pay-setting controls: Limited
- Foreign activity oversight: Limited
- Grant itemization coverage: Limited
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 64th percentile among comparable filings
- Governance controls: 4 of 7 controls in place; rating input score 57
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: NotApplicable
- Other executive compensation review process: NotApplicable
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Fail
- Audit committee oversight: Missing
- Independent financial-statement audit: Fail
Sustainability
- Operating margin: 34.3%; rating input score 83; 83rd percentile among comparable filings
- Total-asset coverage ratio: 0.8; rating input score 35; 35th percentile among comparable filings
- Liabilities to assets ratio: 0.01; rating input score 42; 42nd percentile among comparable filings
- Officer compensation ratio: 0%; rating input score 67; 67th percentile among comparable filings
Growth
- Program expense growth: 8.6% per year; rating input score 100; 64th percentile among comparable filings
- Revenue growth: 18.9% per year; rating input score 100; 85th percentile among comparable filings
- Asset growth: 35.1% per year; rating input score 100; 92nd percentile among comparable filings
Details
- Where the money goes: 50.7% of revenue deployed · 77.2% of spending went to programs
- Governance: 5 of 5 board members independent · 4 of 7 filing controls reported
- Programs: 4 filed program accomplishments · $179K in reported program spending
- Leadership: top reported pay $0 · 5 people listed
- Consistency: 22 of 22 current checks pass
- Schedules: 5 filed schedules · includes major donors
- Filing history: 4 filing years from 2022 to 2025
- Contacts: How to reach this organization
- Money network: Resolved incoming and outgoing counterparties from filed money flows.
- Related organizations: Filed and resolved organization relationships.
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Review — Financial Efficiency: Mission deployment rate scored 51/100.
- Review — Accountability: Governance controls: 2 of 6 not reported.
- Moderate — Sustainability: Total-asset coverage ratio scored 35/100.
- Moderate — Sustainability: Liabilities to assets ratio scored 42/100.