Downtown Lincoln Association
Nonprofit profile at a glance
- EIN
- 462213258
- IRS 990-EZ coverage
- 2019–2024
- Official website data refreshed
- Sep 2026
- Forms available
- Form 990-EZ 2024, Form 990-N 2018
- Location
- Lincoln, CA, USA
- Phone
- 9164080346
- Rating
- 75
- Verdict
- SUPPORTED
- Rating confidence
- Moderate
- Sector
- Community Improvement, Capacity Building N.E.C.
Reported finances
- Revenue
- $13,354
- Expenses
- $12,970
- Assets
- $42,351
Source: IRS Form 990-EZ. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
8 people listed
Executive titles in this filing
- William Wong (President)
- Randy Johnson (Vice President)
People named in this filing
- Kim Watt (Treasurer)
- William Wong (President)
- Randy Johnson (Vice President)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
The Downtown Lincoln Association (DLA) is a membership-based nonprofit that promotes and supports the downtown Lincoln, California business district.
What it reported doing in 2024
Our main goal is to promote our Downtown which is a critical retail area and center of our town. The economic health of our Community is dependent on the Downtown success and in attracting new business development. Our sales tax dollars generated are very key to public safety funding. Due to Covid restrictions our events were completely terminated and our activities were mainly restricted to Zoom meetings and some visits.Wrote and mailed to over 14,000 residents Direct Mailers for Downtown businesses and non-profits. This was done once in the fiscal year and promotes our Downtown merchants.Solicited ads and designed Downtown City map for members participation. Arranging for printing of several thousands to be distributed Downtown this summer.Distributed sanitizer, masks and Shop Local stickers to our Downtown retailers. Sent out weekly emails to members and wider distribution to with useful information for our businesses and non-profits.Held monthly meetings with speakers on topics of great interest and helpful support to our businesses and non-profitsfrom Financial information, SBDC, legal implications, Social Media advice, etc.Close relationship with our City Management to both support the Downtown, provide input and feedback on Covid measures and impact, worked on City improvement projects, planning and zoning issues, parking issues and various topics to enhance Downtown. Frequent meetings to accomplish this partnership.Promotion and Marketing assistance supplied by a Marketing Consultant that we pay for our members support. Promotion of businesses on our social media platforms.Support for the #LoveLincolnCa program to promote Shop Locally. Input and promotion of this program.We participated weekly in the County Economic Development meetings and we provided critical support to their Placer Shares grant program for Lincoln.
Operating model
- Revenue model
- Cannot be determined from the filing. The filing does not provide enough consistent revenue detail to tell how this nonprofit funds its work.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
SUPPORTED - A large share of available resources goes toward mission work and the filed numbers largely add up. Revenue has declined or grown slowly and expenses are high relative to revenue.
Rating breakdown
- Financial Efficiency: 76
- Transparency & Controls: 82
- Sustainability: 53
- Growth: 40
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 75.1%; rating input score 75
- Program expense ratio: 77.4%; rating input score 77
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
- Major donor itemization: Limited
Sustainability
- Operating margin: 2.9%; rating input score 51; 51st percentile among comparable filings
- Total-asset coverage ratio: 3.27; rating input score 76; 76th percentile among comparable filings
- Liabilities to assets ratio: Limited
- Officer compensation ratio: 0%; rating input score 56; 56th percentile among comparable filings
Growth
- Program expense growth: 19.3% per year; rating input score 100; 82nd percentile among comparable filings
- Revenue growth: -33.2% per year; rating input score 0; 9th percentile among comparable filings
- Asset growth: -13.6% per year; rating input score 0; 14th percentile among comparable filings
Details
- What they do: 2 programs and campaigns described on the official site · 1 operating location identified
- Where the money goes: 75.1% of revenue deployed · 77.4% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 1 filed program accomplishment · $10K in reported program spending
- Leadership: top reported pay $0 · 8 people listed
- Consistency: 7 of 7 current checks pass
- Schedules: 2 filed schedules
- Filing history: 5 filing years from 2019 to 2024
- Contacts: How to reach this organization
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Growth: Revenue growth scored 0/100.
- Review — Sustainability: Operating margin scored 51/100.
- High — Growth: Asset growth scored 0/100.
- Review — Sustainability: Officer compensation ratio scored 56/100.