Donate Attention Inc
Nonprofit profile at a glance
- EIN
- 850723491
- IRS 990-EZ coverage
- 2020–2020
- Forms available
- Form 990-EZ 2020
- Location
- New York, NY, USA
- Phone
- 5712354565
- Rating
- 45
- Verdict
- MIXED
- Rating confidence
- Moderate
Reported finances
- Revenue
- $110,202
- Expenses
- $3,285
- Assets
- $106,917
- Liabilities
- $0
Source: IRS Form 990-EZ. Selected filing: tax year 2020. Amounts in USD.
Leadership & pay
3 people listed
Executive titles in this filing
- TREVOR SOARES (CEO)
People named in this filing
- FRANK DUKES (DIRECTOR)
- TED KNETZGER (VICE CHAIRMAN)
- TREVOR SOARES (CEO)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2020. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Donate attention produces, distributes, and promotes public service announcements to address the biggest challenges facing society today. The organization's campaigns increase awareness and inspire action on a diversity of social issues such as promoting mental health, environmental sustainability, and world peace. Donate attention brings a fresh perspective to public service advertising campaigns that make a positive and measurable impact on society by partnering with world-class creators, agencies, and production companies.
What it reported doing in 2020
Environmental sustainability program: in 2020, donate attention created the "save our home" campaign to increase awareness, inspire action and promote global sustainability. The campaign managed to develop partnerships with several environmental protection organizations, creative agencies, and social media influencers that will create digital public service announcements promoting environmental sustainability for donate attention.
Operating model
- Revenue model
- Donor-supported. 100% of the money available for current operations came from contributions and gifts.
- Distribution model
- No current program activity. The filing reports no program spending for the current year.
The verdict
MIXED - The filed numbers largely add up and revenue comfortably covers expenses. A relatively small share of available resources goes toward mission work and a relatively small share of total spending goes to programs.
Rating breakdown
- Financial Efficiency: 0
- Transparency & Controls: 100
- Sustainability: 93
- Growth: NotEnoughData
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 0%; rating input score 0
- Program expense ratio: 0%; rating input score 0
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
- Major donor itemization: Yes; rating input score 100
Sustainability
- Operating margin: 97%; rating input score 99; 99th percentile among comparable filings
- Total-asset coverage ratio: 32.55; rating input score 99; 99th percentile among comparable filings
- Liabilities to assets ratio: 0; rating input score 84; 84th percentile among comparable filings
- Officer compensation ratio: 0%; rating input score 66; 66th percentile among comparable filings
Growth
- Program expense growth: Limited
- Revenue growth: Limited
- Asset growth: Limited
Details
- Where the money goes: 0% of revenue deployed · 0% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 3 filed program accomplishments
- Leadership: top reported pay $0 · 3 people listed
- Consistency: 8 of 8 current checks pass
- Schedules: 3 filed schedules
- Contacts: How to reach this organization
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
Grant-readiness screening is separate from the live rating, not a measure of program quality. Review the source records before making a grant decision.
- High — Financial Efficiency: Mission deployment rate scored 0/100.
- High — Financial Efficiency: Program expense ratio scored 0/100.
- High — Grant Readiness: Automatic revocation: this organization had its federal tax-exempt status automatically revoked.