Digital Place-based Advertising Associat
Nonprofit profile at a glance
- EIN
- 205360895
- IRS 990 coverage
- 2010–2024
- Forms available
- Form 990 2024
- Location
- Cutchogue, NY, USA
- Phone
- 6317348016
- Rating
- 71
- Verdict
- SUPPORTED
- Rating confidence
- Moderate
- Sector
- Chambers of Commerce & Business Leagues
Reported finances
- Revenue
- $4,828,499
- Expenses
- $5,245,540
- Assets
- $3,322,718
- Liabilities
- $1,689,466
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
8 people listed
Executive titles in this filing
- Barry Frey (President & CEO)
Highest reported compensation
- Barry Frey (President & CEO): $1,647,531 total reported compensation
- Noah Klas (VP Member Services): $392,146 total reported compensation
- Carrie Daly (VP Development): $182,359 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
To develop and promote the adoption of digital place-based advertising networks and operators through education of marketing executives and their agency representatives, and to establish pro-competitive industry guidelines through the facilitation of research
What it reported doing in 2024
To promote the digital place-based advertising industry.
Operating model
- Revenue model
- Membership-supported. 65% of the money available for current operations came from membership dues.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
SUPPORTED - A large share of available resources goes toward mission work and the filed numbers largely add up. Few specific pay-setting methods are documented in the filing; unanswered boxes are not proof of absence and some filing-based governance responses are negative or unanswered.
Rating breakdown
- Financial Efficiency: 86
- Transparency & Controls: 60
- Accountability: 66
- Sustainability: 16
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 100%; rating input score 100
- Program expense ratio: 92.1%; rating input score 92
- Fundraising efficiency: Limited
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
- Pay-setting controls: 0 of 6 controls in place; rating input score 0
- Compensation committee: Missing
- Independent consultant: Missing
- Other Form 990s reviewed: Missing
- Written employment contract: Missing
- Compensation survey or study: Missing
- Board or committee approval: Missing
- Foreign activity oversight: Limited
- Grant itemization coverage: Limited
- Major donor itemization: Limited
- Related-party transparency: Limited
Accountability
- Independent voting board: 88.9%; rating input score 89; 20th percentile among comparable filings
- Governance controls: 3 of 9 controls in place; rating input score 33
- Conflict-of-interest policy: Fail
- Whistleblower policy: Fail
- Document-retention policy: Fail
- CEO compensation review process: Pass
- Other executive compensation review process: Fail
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Missing
- Independent financial-statement audit: Fail
Sustainability
- Operating margin: -8.6%; rating input score 15; 15th percentile among comparable filings
- Total-asset coverage ratio: 0.63; rating input score 23; 23rd percentile among comparable filings
- Liabilities to assets ratio: 0.51; rating input score 21; 21st percentile among comparable filings
- Officer compensation ratio: 48.1%; rating input score 1; 1st percentile among comparable filings
Growth
- Program expense growth: 17.2% per year; rating input score 100; 81st percentile among comparable filings
- Revenue growth: 10.2% per year; rating input score 100; 69th percentile among comparable filings
- Asset growth: 15.1% per year; rating input score 100; 74th percentile among comparable filings
Details
- Where the money goes: 100% of revenue deployed · 92.1% of spending went to programs
- Governance: 8 of 9 board members independent · 3 of 9 filing controls reported
- Programs: 1 filed program accomplishment
- Leadership: top reported pay $1.6M · 8 people listed · 0 of 6 pay-setting controls reported
- Highest-paid contractors: 2 contractors listed · $359K reported
- Consistency: 24 of 24 current checks pass
- Schedules: 3 filed schedules · includes executive pay
- Filing history: 11 filing years from 2010 to 2024
- Contacts: How to reach this organization
- Money network: 5 filed money-flow records
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Transparency & Controls: Pay-setting controls scored 0/100.
- Moderate — Accountability: Governance controls: 5 of 8 not reported.
- High — Sustainability: Operating margin scored 15/100.
- High — Sustainability: Total-asset coverage ratio scored 23/100.
- High — Sustainability: Officer compensation ratio scored 1/100.
- High — Sustainability: Liabilities to assets ratio scored 21/100.