DFWSEM Association
Nonprofit profile at a glance
- EIN
- 270891099
- IRS 990-EZ coverage
- 2010–2017
- Forms available
- Form 990-EZ 2017
- Location
- Dallas, TX, USA
- Phone
- 4696301363
- Rating confidence
- Limited
- Sector
- Chambers of Commerce & Business Leagues
Reported finances
- Revenue
- $175,791
- Expenses
- $181,201
- Assets
- $14,708
Source: IRS Form 990-EZ. Selected filing: tax year 2017. Amounts in USD.
Leadership & pay
10 people listed
Executive titles in this filing
- Jeff Rudluff (President)
People named in this filing
- Timothy Huneycutt (Secretary)
- Jeff Rudluff (President)
- Kevin Adams (Director)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2017. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
The Dallas/Fort Worth Search Engine Marketing Association's goal is to promote search engine marketing and increased ROI for companies and their websites through best practices. We accomplish this through networking, education, and promotion of search engine marketing in the North Texas area. Our members are highly skilled in the areas of copywriting, web hosting, web design, web analytics, internet application development, affiliate program development and strategy, social media, search engine optimization, PPC campaigns, as well as emerging media.
What it reported doing in 2017
We provided education related to Search Engine Marketing techniques to individuals and business who are at novice to expert levels via 10 monthly meetings and a "State of Search" event. Each monthly meeting had about 35 - 100 participants, and the "State of Search" had about 330 attendees. Many of our sponsors have tools that help members with improving their search engine and marketing results.
Operating model
- Revenue model
- Cannot be determined from the filing. The filing does not provide enough consistent revenue detail to tell how this nonprofit funds its work.
- Distribution model
- Cannot be determined from the filing. The filing does not provide enough consistent spending detail to tell whether the nonprofit works directly or through others.
The verdict
- The available evidence is not sufficient to produce an overall rating for this filing. This is not a warning sign.
Rating breakdown
- Financial Efficiency: NotEnoughData
- Transparency & Controls: 82
- Sustainability: 22
- Growth: 40
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: Limited
- Program expense ratio: Limited
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 51st percentile among comparable filings
- Major donor itemization: Limited
Sustainability
- Operating margin: -3.1%; rating input score 25; 25th percentile among comparable filings
- Total-asset coverage ratio: 0.08; rating input score 9; 9th percentile among comparable filings
- Liabilities to assets ratio: Limited
- Officer compensation ratio: 0%; rating input score 65; 65th percentile among comparable filings
Growth
- Program expense growth: Limited
- Revenue growth: 24.2% per year; rating input score 100; 89th percentile among comparable filings
- Asset growth: -0.3% per year; rating input score 0; 31st percentile among comparable filings
Details
- Where the money goes: Financial trends and filed revenue, expense, asset, and liability detail
- Governance: Filed governance answers
- Accomplishments: 1 filed program accomplishment
- Leadership: top reported pay $0 · 10 people listed
- Consistency: 6 of 6 current checks pass
- Schedules: 1 filed schedules
- Filing history: 8 filing years from 2010 to 2017
- Contacts: How to reach this organization
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
Grant-readiness screening is separate from the live rating, not a measure of program quality. Review the source records before making a grant decision.
- High — Sustainability: Operating margin scored 25/100.
- High — Growth: Asset growth scored 0/100.
- High — Sustainability: Total-asset coverage ratio scored 9/100.
- High — Grant Readiness: Automatic revocation: this organization had its federal tax-exempt status automatically revoked.