Destinations International Association

What it reported doing in 2024

Products/services/researchthe event impact calculator measures the economic value of an event and calculates its return on investment to local taxes. There are four distinct modules: meetings, sports, festivals & cultural events and local & public events. With more than 375 destination organizations using the tool in over 13 countries, the event impact calculator has been established as an industry standard with over 180,565 events analyzed in 2024. In addition, we have industry collaborations with sportseta and iavm so their members can subscribe to the tool. 48 statewide models and 10 provincial models are currently in use.in partnership with tourism economics, destinations international launched the website impact calculator (wic)the gold standard tool for connecting dmo website traffic to influenced visits and measurable economic impact. Built on decades of expertise and detailed economic analysis, the wic provides credible insights that drive advocacy and maximize returns on member owned media activities. Seamlessly integrated with the event impact calculator (eic), which a significant number of members currently utilize, this new tool taps into the same economic modeling to provide intricate views of a website's impact for specific time periods, source markets and website content.destinationnext is a strategic planning tool that provides destination organizations with practical actions and strategies for sustainable success in a dramatically changing world. Over 407 destinations have utilized destinationnext to strategically assess their destinations. 33 assessments were completed in 2024.the globally recognized destination marketing accreditation program (dmap) serves as a visible industry distinction that defines quality and performance standards in destination marketing and management. Achieving dmap accreditation positions a destination organization or cvb as a valued and respected organization in local communities and increases credibility among stakeholders. Since 2006, the destination marketing accreditation program board of directors has accredited more than 230 organizations with more than 223 organizations currently registered. In 2024, 4 organizations completed the accreditation process and received their dmap designation.the destination organization performance reporting is a dynamic platform allowing access 24/7. Participants can view and analyze structures, practices, trends, and developments in key areas of interest for the industry including organizational structure and funding. 269 destinations participated in 2024.the compensation and benefits reporting is a dynamic platform allowing access 24.7, participants are provided a comprehensive review of destination organizations salary and benefits structure. Subscribers to the report are able to compare practices with peer destinations across the country. 357 destinations participated in 2024.the edi assessment tool is a destination tool available for destination organization members globally. After inputting their data into the interactive platform, the assessment allows destinations to not only view best practices across the industry, but also pull comparative reports to see how their edi practices scale against a comparable set of industry peers. Over 150 destinations completed the assessment in 2024. Developed the second edition of our social inclusion lexicon for the united states and our first edition of social inclusion lexicons for canada. The canadian version is available in english and french canadian. We collaborated with visit tampa bay to address food insecurity by partnering with feeding tampa bay for a volunteer event. 39 attendees packaged 10,000+ potatoes, producing 9,000+ meals. Media coverage generated 4.75m uvm and 42,000+ social impressions. We also connected with two non-profits and raised $2,400 through donations.in 2024, destinations international developed a holistic foundation to describe the importance of creating welcoming environ

Financial Efficiency

• Mission deployment rate: 66.4%; rating input score 66
• Program expense ratio: 71.5%; rating input score 72
• Fundraising efficiency: Limited

Transparency & Controls

• Consistency checks: 100%; rating input score 100; 62nd percentile among comparable filings
• Pay-setting controls: 5 of 6 controls in place; rating input score 83
  • Compensation committee: Pass
  • Independent consultant: Missing
  • Other Form 990s reviewed: Pass
  • Written employment contract: Pass
  • Compensation survey or study: Pass
  • Board or committee approval: Pass
• Foreign activity oversight: Limited
• Grant itemization coverage: Limited
• Major donor itemization: Limited
• Related-party transparency: Limited

Accountability

• Independent voting board: 100%; rating input score 100; 66th percentile among comparable filings
• Governance controls: 9 of 9 controls in place; rating input score 100
  • Conflict-of-interest policy: Pass
  • Whistleblower policy: Pass
  • Document-retention policy: Pass
  • CEO compensation review process: Pass
  • Other executive compensation review process: Pass
  • Form 990 shared with the board: Pass
  • Board meeting minutes documented: Pass
  • Audit committee oversight: Pass
  • Independent financial-statement audit: Pass

Sustainability

• Operating margin: 6.7%; rating input score 59; 59th percentile among comparable filings
• Total-asset coverage ratio: 0.8; rating input score 28; 28th percentile among comparable filings
• Liabilities to assets ratio: 0.69; rating input score 18; 18th percentile among comparable filings
• Officer compensation ratio: 32.5%; rating input score 1; 1st percentile among comparable filings

Growth

• Program expense growth: 15% per year; rating input score 100; 83rd percentile among comparable filings
• Revenue growth: 6.3% per year; rating input score 100; 54th percentile among comparable filings
• Asset growth: 11.5% per year; rating input score 100; 71st percentile among comparable filings