Del Mar Village Association Inc
Nonprofit profile at a glance
- EIN
- 050523622
- IRS 990 coverage
- 2012–2025
- Forms available
- Form 990 2025
- Location
- Del Mar, CA, USA
- Phone
- 8587353650
- Rating
- 81
- Verdict
- STRONG
- Rating confidence
- Moderate
- Sector
- Community Coalitions
Reported finances
- Revenue
- $871,319
- Expenses
- $936,340
- Assets
- $260,305
- Liabilities
- $151,523
Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
17 people listed
Executive titles in this filing
- JENNIFER GROVE (EXECUTIVE DIRECTOR)
Highest reported compensation
- JENNIFER GROVE (EXECUTIVE DIRECTOR): $241,250 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
To assist the city of del mar in enhancing the downtown economic vitality while preserving the city's history and unique character.
What it reported doing in 2025
Dmva's economic development programming facilitated communication and the flow of information between del mar's business community, residents, visitors, community organizations, and government agencies. Programming facilitated economic stability and unity in the del mar downtown business and residential community through successful promotions and outreach efforts while preserving del mar's history and unique character. Fy 2025-2026 programming included regular e-blasts, personalized emails, facebook posts, phone calls, and in-person meetings to keep businesses informed about events, city and county updates, construction impacts, marketing opportunities, and grant opportunities; serving as primary liaison between the business community, the city of del mar, sandag, and edco; maintaining a business partner resource center, an enhanced del mar local offers page, and a new family & kid-friendly website landing page; continuing the del mar village dollars shop-local egift card program, now in its sixth year, with over $131,295 issued and more than $125,343 redeemed at participating businesses since launch; expanding the del mar shoresaver program to four docking stations at the 17th, 20th, and 25th street lifeguard stations and north beach; hosting three "keep del mar green" community cleanups that engaged 240 volunteers who removed 315 pounds of trash from del mar village and its beaches; partnering with the urban corps of san diego on sidewalk power-washing and street furniture maintenance; supporting compliance with California organics recycling and plastics ordinance requirements; assisting new and expanding businesses including hillstone, queenstown del mar, l'auberge del mar, del mar plaza, and stratford square through a "start a business" resource page and ribbon-cutting support; planning an additional water bottle refill station at 15th street with l'auberge del mar; and hosting quarterly business and government networking opportunities, including del mar stakeholder strolls, a summer social at the fairgrounds, and a day at the races. Dmva continued to provide government liaison support, feedback, and information gathering on issues including parking and valet regulations, specific plan modifications, alcohol beverage control, signage and outdoor covering regulations, sustainability requirements, homelessness resources, public safety, coastal commission and short-term rental regulations, the sandag train tunnel, and grant funding.
Operating model
- Revenue model
- Earned-program. 88% of the money available for current operations came from fees and other program revenue.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Fundraising costs are high for each dollar raised and some filing-based governance responses are negative or unanswered.
Rating breakdown
- Financial Efficiency: 79
- Transparency & Controls: 89
- Accountability: 84
- Sustainability: 14
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 90.4%; rating input score 90
- Program expense ratio: 83.9%; rating input score 84
- Fundraising efficiency: $2.13 raised per $1 spent on fundraising; rating input score 6; 6th percentile among comparable filings
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
- Pay-setting controls: 5 of 6 controls in place; rating input score 83
- Compensation committee: Pass
- Independent consultant: Missing
- Other Form 990s reviewed: Pass
- Written employment contract: Pass
- Compensation survey or study: Pass
- Board or committee approval: Pass
- Foreign activity oversight: Limited
- Grant itemization coverage: Limited
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 64th percentile among comparable filings
- Governance controls: 5 of 8 controls in place; rating input score 62
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Fail
- CEO compensation review process: Pass
- Other executive compensation review process: NotApplicable
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Missing
- Independent financial-statement audit: Fail
Sustainability
- Operating margin: -7.5%; rating input score 16; 16th percentile among comparable filings
- Total-asset coverage ratio: 0.28; rating input score 14; 14th percentile among comparable filings
- Liabilities to assets ratio: 0.58; rating input score 10; 10th percentile among comparable filings
- Officer compensation ratio: 25.8%; rating input score 10; 10th percentile among comparable filings
Growth
- Program expense growth: 10% per year; rating input score 100; 57th percentile among comparable filings
- Revenue growth: 8.9% per year; rating input score 100; 57th percentile among comparable filings
- Asset growth: 15.1% per year; rating input score 100; 69th percentile among comparable filings
Details
- Where the money goes: 90.4% of revenue deployed · 83.9% of spending went to programs
- Governance: 13 of 13 board members independent · 5 of 8 filing controls reported
- Programs: 3 filed program accomplishments · $785K in reported program spending
- Leadership: top reported pay $241K · 17 people listed · 5 of 6 pay-setting controls reported
- Highest-paid contractors: 1 contractor listed · $102K reported
- Consistency: 22 of 22 current checks pass
- Schedules: 5 filed schedules · includes major donors and executive pay
- Filing history: 13 filing years from 2012 to 2025
- Contacts: How to reach this organization
- Money network: 1 filed money-flow record
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
- Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Financial Efficiency: Fundraising efficiency scored 6/100.
- Review — Accountability: Governance controls: 2 of 7 not reported.
- High — Sustainability: Operating margin scored 16/100.
- High — Sustainability: Total-asset coverage ratio scored 14/100.
- High — Sustainability: Liabilities to assets ratio scored 10/100.
- High — Sustainability: Officer compensation ratio scored 10/100.