Recustom

Legal name: Custom and Craft Jewish Rituals Inc Dba Recustom Haggadotcom

Nonprofit profile at a glance

EIN
824765805
IRS 990 coverage
2021–2024
Official website data refreshed
Sep 2026
Forms available
Form 990 2024, Form 990-EZ 2020, Form 990-N 2019
Location
Los Angeles, CA, USA
Phone
8053284029
Rating
64
Verdict
SUPPORTED
Rating confidence
Moderate
Sector
Cultural, Ethnic Awareness
Affiliation
Judaism

Official website

Reported finances

Revenue
$1,955,536
Expenses
$1,263,798
Assets
$1,222,343
Liabilities
$104,679

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

8 people listed

Executive titles in this filing

  • EILEEN LEVINSON (PRESIDENT AND EXECUTIVE DI)

Highest reported compensation

  • ALLEN FARBEROV (DIRECTOR OF PRODUCT): $172,551 total reported compensation
  • EILEEN LEVINSON (PRESIDENT AND EXECUTIVE DI): $171,600 total reported compensation
  • SYDNEY SCHWARTZ (DIRECTOR OF OPERATIONS): $123,082 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Support us with your donation. Help us build moments of meaning and connection through home-based Jewish rituals. Recustom.com reserves the right to add, delete, and/or modify any of the terms and conditions contained in this TOS, at any time and in its sole discretion, by posting a change notice or a new agreement on the Recustom.com Site. In the event of substantive changes to this TOS, you may be notified by email. If any modification is unacceptable to you, your only recourse is to not use the Site and the Recustom.com Service. Your continued use of the Recustom.com Site following posting of a change notice or new TOS on the Recustom.com Site will constitute binding acceptance of the changes. The Recustom.com Service Recustom.com provides a number of Internet-based services through the Site as well.

What it reported doing in 2024

Promoting jewish experiences as more meaningful, inclusive, and educating the public on jewish customs.

Operating model

Revenue model
Donor-supported. 98% of the money available for current operations came from contributions and gifts.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

SUPPORTED - The filed numbers largely add up and most voting board members are independent. A relatively small share of available resources goes toward mission work and a relatively small share of total spending goes to programs.

Rating breakdown

  • Financial Efficiency: 37
  • Transparency & Controls: 79
  • Accountability: 87
  • Sustainability: 59
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 31.1%; rating input score 31
  • Program expense ratio: 47.8%; rating input score 48
  • Fundraising efficiency: $8.5 raised per $1 spent on fundraising; rating input score 33; 33rd percentile among comparable filings

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
  • Pay-setting controls: 3 of 6 controls in place; rating input score 50
    • Compensation committee: Pass
    • Independent consultant: Missing
    • Other Form 990s reviewed: Missing
    • Written employment contract: Missing
    • Compensation survey or study: Pass
    • Board or committee approval: Pass
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 85.7%; rating input score 86; 20th percentile among comparable filings
  • Governance controls: 7 of 8 controls in place; rating input score 88
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Fail
    • Other executive compensation review process: NotApplicable
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: 35.4%; rating input score 87; 87th percentile among comparable filings
  • Total-asset coverage ratio: 0.97; rating input score 42; 42nd percentile among comparable filings
  • Liabilities to assets ratio: 0.09; rating input score 45; 45th percentile among comparable filings
  • Officer compensation ratio: 37%; rating input score 4; 4th percentile among comparable filings

Growth

  • Program expense growth: 19.2% per year; rating input score 100; 81st percentile among comparable filings
  • Revenue growth: 30% per year; rating input score 100; 92nd percentile among comparable filings
  • Asset growth: 21.5% per year; rating input score 100; 84th percentile among comparable filings

Details

  • What they do: Mission, programs, and operating context captured from the official website.
  • Where the money goes: 31.1% of revenue deployed · 47.8% of spending went to programs
  • Governance: 6 of 7 board members independent · 7 of 8 filing controls reported
  • Programs: 1 filed program accomplishment · $604K in reported program spending
  • Leadership: top reported pay $173K · 8 people listed · 3 of 6 pay-setting controls reported
  • Highest-paid contractors: 1 contractor listed · $142K reported
  • Consistency: 25 of 25 current checks pass
  • Schedules: 5 filed schedules · includes major donors and executive pay
  • Filing history: 4 filing years from 2021 to 2024
  • Contacts: How to reach this organization
  • Money network: 4 filed money-flow records
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.
  • Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • Moderate — Financial Efficiency: Mission deployment rate scored 31/100.
  • Moderate — Financial Efficiency: Program expense ratio scored 48/100.
  • Moderate — Financial Efficiency: Fundraising efficiency scored 33/100.
  • Review — Accountability: Governance controls: CEO compensation review process not reported.
  • Moderate — Sustainability: Total-asset coverage ratio scored 42/100.
  • High — Sustainability: Officer compensation ratio scored 4/100.
  • Moderate — Sustainability: Liabilities to assets ratio scored 45/100.